Sr. Director, Global Search & Discovery
Brady Corporation
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Benefits offered by this job
Job summary
Brady Corporation seeks a Global Leader of Search & Discovery to define how Brady is found, understood, and discovered across traditional search and AI-driven experiences.
This role will unite Paid Search, SEO, and GEO into a single strategy, guiding how Brady shows up in key categories, markets, and customer journeys. You will lead a global team, shape content strategy, and partner with business leaders to drive smart, data-driven decisions.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Deep expertise across paid search and SEO, with strong knowledge of GEO and AI-driven discovery.
- 10+ years of experience managing and optimizing significant digital investments.
- Ability to translate business strategy into actionable Search & Discovery priorities.
- Experience building teams, capabilities and operating models.
- Strong analytical skills with an ability to make complex data simple.
- Exceptional business partnership and cross-functional leadership skills.
- Comfortable building something new and leading through change.
- Willingness to travel 5–10% to visit key partners and regional offices.
Responsibilities
- Search & Discovery Strategy: Build an integrated global strategy across Paid Search, SEO and GEO, translating business priorities into where and how Brady needs to show up.
- Paid Search Investment: Optimize paid search budgets funded by the business units. Create simple scorecards that show what's working, where opportunities exist and when investment should flex up, down or shift.
- SEO & GEO: Strengthen Brady's authority across priority categories and build our GEO strategy and capabilities as AI changes how customers discover and evaluate solutions.
- Search-Driven Content: Identify the content needed to win across SEO and GEO, working with business and regional teams to develop and activate it.
- One Brady Search Strategy: Shape how we bring Brady and our newly acquired business together under one brand, including keyword strategy, search authority, digital destinations and where customers should land based on their intent.
- Business Partnership & Strategic Leadership: Partner closely with business leaders to shape Search & Discovery strategy, bringing a strong point of view on where Brady should compete, where opportunities exist and how investment should shift. Balance business priorities with enterprise-wide opportunities, using insights, data and expertise to challenge thinking and drive better decisions.
- Capability Building: Determine the right team structure, agency model, tools, processes and global/regional ways of working for this new capability.
Skills
Education
Job description
Brady is seeking a Global Leader of Search & Discovery to define how Brady is found, understood and discovered across traditional search and emerging AI-driven experiences.
Brady is seeking a Global Leader of Search & Discovery to define how Brady is found, understood and discovered across traditional search and emerging AI-driven experiences. This new global role will bring together Paid Search, SEO, GEO and search-driven content into one connected strategy, helping Brady show up in the categories, markets and customer journeys that matter most.
- Search & Discovery Strategy: Build an integrated global strategy across Paid Search, SEO and GEO, translating business priorities into where and how Brady needs to show up.
- Paid Search Investment: Optimize paid search budgets funded by the business units. Create simple scorecards that show what's working, where opportunities exist and when investment should flex up, down or shift.
- SEO & GEO: Strengthen Brady's authority across priority categories and build our GEO strategy and capabilities as AI changes how customers discover and evaluate solutions.
- Search-Driven Content: Identify the content needed to win across SEO and GEO, working with business and regional teams to develop and activate it.
- One Brady Search Strategy: Shape how we bring Brady and our newly acquired business together under one brand, including keyword strategy, search authority, digital destinations and where customers should land based on their intent.
- Business Partnership & Strategic Leadership: Partner closely with business leaders to shape Search & Discovery strategy, bringing a strong point of view on where Brady should compete, where opportunities exist and how investment should shift. Balance business priorities with enterprise-wide opportunities, using insights, data and expertise to challenge thinking and drive better decisions.
- Capability Building: Determine the right team structure, agency model, tools, processes and global/regional ways of working for this new capability.
- Bachelor’s degree in Marketing, Business, or a related field
- Deep expertise across paid search and SEO, with strong knowledge of GEO and AI-driven discovery
- 10+ years of experience managing and optimizing significant digital investments
- Ability to translate business strategy into actionable Search & Discovery priorities
- Experience building teams, capabilities and operating models
- Strong analytical skills with an ability to make complex data simple
- Exceptional business partnership and cross-functional leadership skills
- Comfortable building something new and leading through change
- Willingness to travel [5-10%] to visit key partners and regional offices.
Brady makes products that make the world a safer and more productive place. We are a global leader in safety, identification and compliance solutions for a diverse range of workplaces. From the depths of the ocean to outer space, from the factory floor to the delivery room - we’re just about everywhere you look. Companies around the world trust Brady because of our deep expertise and knowledge across a wide range of industries and applications - powered by our world-class manufacturing capabilities.
We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2025, Brady employed approximately 6,400 people in our worldwide businesses. Our fiscal 2025 sales were approximately $1.51 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at www.bradycorp.com.
A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth.
Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you’ll feel connected to the community through our charitable contributions and opportunities to give back.
Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.
- Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision
- Generous 401(k) with company match
- Paid time off and holidays
- Opportunity to participate in incentive programs for all full-time employees
- Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance
- Education reimbursement opportunities
- Scholarship program for children of Brady employees
- A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities
- Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)
- Dress-for-your-day dress code
- Charitable contributions matched through Brady's Matching Gift program
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