Sr. Director - Customer Experience

Frontier Airlines; Denver (CO); On-site; USD 151,824 - 201,520; Full time

Benefits offered by this job

Flight benefits for you and your family

Buddy passes for friends

Discounts in travel industry

Flexible work schedules

Total Rewards program with medical benefits

Job summary

Frontier Airlines in Denver, Colorado is searching for a Sr. Director of Customer Experience to lead the design and execution of a transformative customer experience strategy. You will oversee initiatives that improve customer journeys from booking to post-travel and ensure alignment with the brand's operational goals.

The ideal candidate will have over a decade of leadership experience in customer experience management within the airline or travel industry. A Bachelor’s degree and a passion for innovation are essential for success in this role.

Qualifications

• 10+ years of experience in customer experience, service design, or customer strategy roles.
• Airline, travel, or hospitality industry experience strongly preferred.
• Proven track record of leading large-scale CX transformation initiatives.

Responsibilities

• Develop and execute a comprehensive customer experience strategy aligned with brand and operational goals.
• Lead cross-functional initiatives to improve customer journeys across digital, airport, inflight channels.
• Analyze customer feedback and operational data to identify pain points and prioritize improvements.

Skills

Customer behavior understanding

Leadership

Analytical mindset

Communication skills

Passion for innovation

Education

Bachelor’s degree in business, marketing, or related field

Tools

Medallia

Qualtrics

Job description

Work Perks

We like to think we’re creating something very special for our team members. Work is why we’re here, but the perks are nice too:

• Flight benefits for you and your family to fly on Frontier Airlines.
• Buddy passes for your friends so they can experience what makes us so great.
• Discounts throughout the travel industry on hotels, car rentals, cruises and vacation packages.
• Discounts on cell phone plans, movie tickets, restaurants, luggage and over 2,000 other vendors.
• Enjoy a ‘Dress for your Day’ business casual environment.
• Flexible work schedules that support work/life balance.
• Total Rewards program including a competitive base salary, short term incentives, long-term incentives, paid holidays, 401(k) plan, vacation/sick time and medical/dental/vision insurance that begins the 1st of the month following your hire date.
• We play our part to make a difference. The HOPE League, Frontier Airlines’ non-profit organization, is dedicated to providing employees financial assistance during catastrophic hardship.

What Will You Be Doing?

The Sr. Director, Customer Experience will lead the design and execution of Frontier Airlines’ end-to-end customer experience strategy, ensuring every touchpoint—from booking to post-travel—delivers value, consistency, and satisfaction. The role will champion the voice of the customer across the organization, drive innovation in service delivery, and align cross-functional teams to elevate the overall travel experience. Working closely with senior management and cross-functionally across the organization, the role will be a key leader in defining and driving Frontier’s customer experience transformation.

Essential Functions

• Develop and execute a comprehensive customer experience (CX) strategy aligned with Frontier’s brand and operational goals.
• Lead cross-functional initiatives to improve customer journeys across digital, airport, inflight, and post-travel channels.
• Analyze customer feedback, NPS, and operational data to identify pain points and prioritize improvements.
• Partner with Digital Product, Marketing, Operations, IT, and Customer Care to ensure a seamless and consistent experience.
• Oversee CX design, journey mapping, and service blueprinting efforts.
• Lead the implementation of new tools and technologies, including internal- and external-facing AI capabilities, that enhance personalization and self-service.
• Represent the customer perspective in executive decision-making forums.
• Support irregular operations (IROPs) response planning to minimize customer disruption.
• Collaborate with Loyalty and Revenue teams to align experience with customer value tiers.

Other Functions

• Lead internal CX training and culture-building initiatives.
• Benchmark against industry leaders and integrate best practices.
• Manage CX budget and vendor relationships.

Qualifications

• Bachelor’s degree in business, marketing, or related field.
• 10+ years of experience in customer experience, service design, or customer strategy roles.
• Airline, travel, or hospitality industry experience strongly preferred.
• Proven track record of leading large-scale CX transformation initiatives.
• Experience with customer research, journey mapping, and digital experience platforms.

Knowledge, Skills and Abilities

• Deep understanding of customer behavior and service design principles.
• Strong leadership and stakeholder influence skills.
• Analytical mindset with the ability to translate data into actionable insights.
• Excellent communication and storytelling abilities.
• Passion for innovation and continuous improvement.
• Familiarity with tools like Medallia, Qualtrics, or similar CX platforms.
• Appetite for driving AI-led transformation.

Equipment Operated

Standard office equipment, including PC, copier, fax machine, printer.

Work Environment

Typical office environment, adequately heated and cooled. May be required to work flexible hours including weekends and holidays.

Physical Effort

Generally, not required.

Supervision Received

General Direction: The incumbent normally receives little instruction on day-to-day work and receives general instructions on new assignments.

Positions Supervised

• Sr/Manager, Customer Experience
• Analyst, Customer Experience

Salary Range

Range: $151,824 - $201,520. Please note this role will close on or before 7/13/26.

Workplace Policies

Disclaimer: The above statements are intended only to describe the general nature and level of work required of the referenced position; they are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position. Please be advised that duties and expectations of this position may be subject to change.

Equal Opportunity

Frontier Airlines, Inc. is an equal opportunity employer and, as such, is committed to providing equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability status, pregnancy, genetic information, citizenship status or any other basis protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Zero Tolerance Drug-Free Workplace

Frontier Airlines is a Zero Tolerance Drug-Free Workplace. All prospective DOT safety-sensitive employees are subject to pre-employment testing for the following drugs and their metabolites: Marijuana, Cocaine, Amphetamines, Opioids and Phencyclidine (PCP). Further, any DOT safety-sensitive job applicant who is found to have tested positive on any required drug or alcohol test at a former employer will be considered ineligible for employment with Frontier.

Colorado Residents

Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.