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A leading fashion brand seeks a Sr. Director of Communications to enhance brand relevance through creative messaging across various channels. Ideal candidates will possess over a decade of experience in editorial, a strong portfolio in copywriting, and expertise in luxury branding. This hybrid role involves collaboration with cross-functional teams and requires excellent strategic and problem-solving skills.
Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home decor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.
Kate Spade New York is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. VisitOur People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
Primary Purpose: The Sr. Director of Communications, Social Media and Influence drives Kate Spade's brand relevance through inspiring and creative messaging for all channels and categories across social media, influencers, public relations and all customer facing efforts.
The successful individual will leverage their proficiency in communications to...
Build brand heat by creating inspiring and unique storytelling moments for Kate Spade in pop culture
Develop, lead and execute a vision for building and maintaining Kate Spade's relevance through all communication platforms
Develop brand voice, maintaining a consistent and engaging voice of Kate Spade across all communications
Develop, lead and execute seamless collaborations with influencers, maintaining a positive brand image, and driving engagement and sales through effective social media strategies
Lead efforts to ensure Kate Spade's relevancy with the press, retail and fashion industry
Work in close partnership with Marketing, Brand Creative, Merchandising, Commercial and Ecommerce teams to develop engaging storytelling to support key brand initiatives and strategy.
The accomplished individual will possess...
Creative thinking abilities with ability/confidence to challenge status quo
Excellent writing skills with a strong portfolio dedicated to inspiring creative approaches
Strategic problem-solving skills, ability to address business objectives intelligently and creatively
Excellent communication, organization and problem-solving skills
Strong conceptual skills with intuitive knowledge of how copy relates to design, graphics and concept inspiration
Ability to function with deadlines, while working independently and as part of a team in fast-paced creative environment
Strong competitive knowledge of brands
Strong negotiatingand relationship building skills
Partnership oriented and familiarity in working in a matrixed organization
An outstanding professional will have...
10+years of editorial and copywriting; luxury brand/fashion experience
Ability to lead and perform a range of business and creative related initiatives, including ability to formalize a strategy, drive a team's day-to-day work, and able to bring concepts to life
Proven leadership experience including managing and mentoring a team
Ability to prioritize multiple projects
Proven ability to influence and interact successfully with diverse individuals at all levels
Excellent communication skills with ability to develop and foster superior partner relations
Our Competencies for All Employees
Our Competencies for All People Managers
Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
Americans with Disabilities Act (ADA)
Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com
#LI-KS1; #LI-HYBRID Visit Kate Spade at www.katespade.com.
Work Setup: HYBRID
BASE PAY RANGE $184,000 TO $225,000 ANNUALLY
Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.