Sr Director, Communications, Social Media and Influence

Tapestry, Inc.; New York (NY); On-site; USD 184,000 - 225,000; Full time

Job summary

An established industry player is seeking a dynamic Sr. Director of Communications to elevate brand relevance through innovative messaging across social media and public relations. This role involves creating captivating storytelling moments, collaborating with influencers, and ensuring a consistent brand voice. The ideal candidate will have over a decade of experience in editorial and copywriting, particularly within the luxury fashion sector, and will demonstrate strong leadership capabilities. Join a vibrant team dedicated to crafting extraordinary experiences and driving brand engagement in a competitive market.

Qualifications

• 10+ years of experience in editorial and copywriting within luxury brands.
• Proven leadership skills with a focus on team management and mentoring.

Responsibilities

• Create unique storytelling moments to enhance brand relevance.
• Lead collaborations with influencers to drive engagement and sales.

Skills

Editorial and Copywriting

Leadership

Communication Skills

Creative Strategy Development

Job description

Sr Director, Communications, Social Media and Influence

Company: Kate Spade

Location: New York, NY, US

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more.

Primary Purpose: The Sr. Director of Communications, Social Media and Influence drives Kate Spade’s brand relevance through inspiring and creative messaging for all channels and categories across social media, influencers, public relations and all customer facing efforts.

Responsibilities:

1. Build brand heat by creating inspiring and unique storytelling moments for Kate Spade in pop culture.
2. Develop, lead and execute a vision for building and maintaining Kate Spade’s relevance through all communication platforms.
3. Develop brand voice, maintaining a consistent and engaging voice of Kate Spade across all communications.
4. Develop, lead and execute seamless collaborations with influencers, maintaining a positive brand image, and driving engagement and sales through effective social media strategies.
5. Lead efforts to ensure Kate Spade’s relevancy with the press, retail and fashion industry.
6. Work in close partnership with Marketing, Brand Creative, Merchandising, Commercial and Ecommerce teams to develop engaging storytelling to support key brand initiatives and strategy.

Qualifications:

1. 10+ years of editorial and copywriting; luxury brand/fashion experience.
2. Ability to lead and perform a range of business and creative related initiatives, including ability to formalize a strategy, drive a team’s day-to-day work, and able to bring concepts to life.
3. Proven leadership experience including managing and mentoring a team.
4. Excellent communication skills with ability to develop and foster superior partner relations.

Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions are based on the applicant's or employee's qualifications as they relate to the requirements of the position.

BASE PAY RANGE: $184,000 TO $225,000 ANNUALLY