Sr. Digital Strategist [AQ-21233]

Aquent; Detroit (MI); Sur place; USD 120 000 - 190 000; Plein temps

Avantages offerts par ce poste

Health benefits

Online training opportunities

Retirement plan with company match

Résumé du poste

Aquent is seeking a seasoned digital strategy leader to drive external digital initiatives and shape customer journeys across channels. You will translate business goals into actionable roadmaps, align UX, marketing, IT, and analytics, and oversee budgets and external partners to deliver impactful digital experiences.

We are looking for a strategic thinker who translates customer insights into measurable outcomes, optimizes touchpoints, and champions data-driven decision making in a fast-paced

Qualifications

• Bachelor’s degree or equivalent in a related field.
• 10+ years leading digital strategy, marketing or UX initiatives.
• Proven track record delivering measurable business outcomes.

Responsabilités

• Lead external digital customer experience initiatives aligned with business goals.
• Define digital projects with objectives, scope, timelines, and budgets.
• Collaborate with cross-functional teams to improve digital journeys.
• Utilize analytics to inform strategy and measure success.
• Manage budgets and coordination with agencies and consultants.
• Drive continuous improvement through testing and optimization.

Connaissances

Digital strategy

Digital marketing

Customer experience

Stakeholder management

Analytics

Project management

Formation

Bachelor’s degree

Outils

Google Analytics

Adobe Analytics

A/B testing tools

Description du poste

Job Description

Aquent is partnering with a pioneering enterprise dedicated to powering progress and enhancing daily life through innovative solutions. This organization stands at the forefront of digital transformation, continuously striving to improve customer experiences and operational efficiency. Join a team where your strategic vision will directly shape the digital landscape, impacting countless individuals and driving significant business outcomes for our client.

Aquent is partnering with a pioneering enterprise dedicated to powering progress and enhancing daily life through innovative solutions. This organization stands at the forefront of digital transformation, continuously striving to improve customer experiences and operational efficiency. Join a team where your strategic vision will directly shape the digital landscape, impacting countless individuals and driving significant business outcomes for our client.

Are you a visionary leader passionate about crafting exceptional digital customer experiences? We are seeking an experienced and dynamic individual to spearhead external digital initiatives, transforming complex challenges into seamless, engaging interactions. In this pivotal role, you will define, drive, and deliver cutting-edge digital strategies that deeply resonate with customer needs and propel business objectives forward. Your expertise will be instrumental in shaping integrated customer journeys across diverse digital channels, making a tangible difference in how customers interact with essential services every day. You will bridge the gap between business strategy and technology implementation, shaping digital roadmaps, optimizing web touchpoints, and leveraging advanced analytics and modern search strategies to revolutionize customer journeys.

What You’ll Do

• Lead and champion external digital customer experience initiatives, ensuring alignment with overarching business objectives and enterprise priorities.
• Meticulously define all digital marketing and communications projects with clear objectives, measurable success metrics, scope, timelines, and budget to drive efficient and effective execution.
• Apply innovative, customer-centric, and entrepreneurial approaches to solve intricate business challenges and uncover new opportunities for digital engagement.
• Manage budgeting, planning, and coordination for external professional resources, including agencies, contractors, and consultants supporting various digital initiatives.
• Drive strategic thinking to define and achieve business, customer experience, and engagement objectives across all digital channels, including websites, applications, and integrated customer journeys.
• Collaborate with diverse cross-functional teams to deeply understand customer needs, behaviors, and pain points, translating these insights into improved digital experiences and tangible business results.
• Leverage customer research, analytics, feedback, and performance data to inform strategic recommendations, optimize experiences, and meticulously measure success.
• Maintain a comprehensive understanding of business priorities and enterprise goals to ensure digital strategies and initiatives are perfectly aligned.
• Demonstrate a profound understanding of customer needs, motivations, and end-to-end journeys, using this knowledge to influence and shape digital experience strategy.
• Support customer journey mapping, service design, and experience optimization efforts across all digital touchpoints.
• Cultivate strong cross-functional relationships across business, customer experience, marketing, communications, IT, product, analytics, and operations teams to foster integrated solutions and successful project delivery.
• Partner with project managers and delivery teams to support prioritization, workflow management, resource planning, and execution of digital projects.
• Collaborate closely with UX, content strategy, creative, and development teams to deliver highly effective digital experiences and content solutions.
• Champion continuous improvement practices through rigorous testing, measurement, optimization, and the application of performance insights and industry best practices.
• Lead project status reviews, stakeholder communications, and performance reporting, ensuring transparency and alignment.

Must-Have Qualifications

• Bachelor’s degree.
• 10+ years of experience in digital strategy, digital marketing, digital communications, user experience, or related disciplines, specifically leading both business and technology-focused initiatives.
• Demonstrated experience developing and executing customer-focused digital strategies that consistently drive engagement, adoption, and measurable business outcomes.

Nice-to-Have Qualifications & Skills

• Bachelor's degree in Digital Communications, Digital Marketing, User Experience, Business, Communications, or a related field.
• Exceptional project management, organizational, and prioritization skills, with the ability to expertly manage multiple initiatives, navigate ambiguity, influence stakeholders, and meet deadlines in a fast-paced environment.
• Strong analytical and problem-solving abilities, capable of interpreting complex data, identifying trends, and translating insights into actionable recommendations.
• Sound business judgment, including the ability to quickly grasp complex business challenges, understand customer needs, and assess organizational impacts.
• Working knowledge of web analytics, digital performance measurement, conversion optimization, and customer experience best practices.

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

Client Description

Are you ready to join a leading energy company that plays a pivotal role in powering communities and driving sustainable solutions? Our client, an influential player in the energy sector, is actively seeking dynamic individuals to join their forward-thinking team. With a strong commitment to providing reliable and innovative energy solutions, this organization is at the forefront of shaping a cleaner and more sustainable future. If you are passionate about contributing to the advancement of energy technology, thrive in a collaborative and innovative environment, we invite you to explore opportunities with us. Join a team dedicated to powering progress and building a brighter, more sustainable tomorrow.