Marketing Content Strategist

BxB media; Dallas (TX); Remote; USD 70,000 - 100,000; Full time

Job summary

A leading media company is seeking a Media Content Strategist to enhance brand messaging across various platforms. The perfect candidate will bring over 5 years of relevant experience in content strategy and marketing to generate engagement and conversions. This fully remote position requires strong project management skills, excellent communication capabilities, and the ability to create impactful narratives that resonate with diverse audiences.

Benefits

Health insurance Blue Cross / Blue Shield 100% paid

Vision and dental insurance, 50% paid for employees

13 days paid time off

6 paid holidays

401K with up to 4% match

Short and long-term disability

20,000 Term life insurance benefits

Qualifications

• 5+ years of experience in content strategy, copywriting, and marketing.
• Strong portfolio demonstrating successful multi-channel campaigns.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Develop tactical and compelling brand messaging.
• Write scripts for video ads and produce engaging content.
• Conduct audience research to inform messaging.

Skills

Content Strategy

Copywriting

Content Marketing

SEO

Project Management

Customer Engagement

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Journalism

Bachelor's degree in English

Job description

We are hiring a Media Content Strategist!

We collaborate with HVAC and other home services professionals to build great brands and help them grow. We believe that not only does our company culture directly impact the lives of our employees, but it also has a profound impact on the quality of work we provide to our clients.

People who enjoy working hard in a fast-paced, remote environment will thrive here. Being able to work under pressure but also knowing when to ask for help are necessary skills. At the end of the work week, you should be able to feel a sense of satisfaction because you know you worked hard as part of a supportive, creative team and that you made a difference by helping our clients move their business forward.

What BxB Media | A BDR Company has to offer / Benefits :

• Health insurance Blue Cross / Blue Shield 100% paid of the basic plan for an employee, 4 plans available
• Vision and dental insurance, 50% paid for employees
• 13 days paid time off (104 hours)
• 6 paid holidays
• 401K with up to 4% match, eligible after year 1
• Short and long-term disability
• 20,000 Term life insurance benefits
• Eligible to add group life and accidental insurance

Job Title : Media Content Strategist

Location : Fully Remote

Work Schedule : Monday through Friday, 8 : 00 am - 5 : 00 pm, some nights and weekends

Primary Job Function : The Media Content Strategist will develop tactical and compelling brand messaging that drives engagement and conversions across diverse platforms, including video, audio, out-of-home (OOH), and digital marketing campaigns. The Content Strategist is responsible for ideating, developing, and producing content for brand campaigns with our clients and internal stakeholders. The Content Strategist will work with the Media Services team to expand its services to current and new clients.

Job Duties :

• Ideate and develop compelling advertising concepts that translate across multiple channels
• Utilize storytelling skills to create emotionally engaging and brand-relevant narratives
• Understanding of consumer behavior and how messaging resonates in different formats
• Write scripts for video ads.
• Craft compelling audio scripts and provide direction for engaging voice overs.
• Creating high-impact, concise messaging for billboards and other out-of-home venues
• Develop copy for display ads, landing pages, and messaging for incorporation in email campaigns
• Write effective calls-to-action (CTAs) that drive engagement and conversions
• Conduct audience and competitor research to inform messaging
• Align copy with campaign objectives, brand positioning, and key performance indicators (KPIs)
• Work closely with media placement team, designers, video producers, SEO and marketing coaching teams
• Present ideas to clients and stakeholders with clarity and confidence
• Maintain use of SEO best practices for digital ads and content
• Utilize A / B testing copy variations to optimize performance

Required Skills :

• 5+ years of experience in content strategy, copywriting, and content marketing in an agency, media company, or in-house marketing team
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field strongly preferred
• Proven ability to manage and oversee content initiatives
• Strong portfolio demonstrating successful multi-channel campaigns that include proven success required
• Thrives when managing multiple projects and delivers outstanding customer engagement
• Ability to manage competing priorities in a fast-paced, remote environment
• Quality phone and virtual presence
• Demonstrated core customer service skills, always exhibiting customer-oriented decisions

Check us out online :

• WE ARE A 100% DRUG AND NICOTINE FREE EMPLOYER