Sr Digital Product Manager, Customer Acquisition

Creative Circle; Baltimore (MD); Hybrid; USD 110,000 - 140,000; Full time

Job summary

Creative Circle is seeking a dynamic Senior Digital Product Manager focused on customer acquisition to enhance the loan application journey. This role requires a data-driven leader with proven success in customer experience optimization within fintech. Responsibilities include managing the product lifecycle, collaborating with cross-functional teams, and championing a customer-first approach.

Qualifications

• Minimum 5 years of experience in digital product management, ideally in fintech or lending.
• Strong analytical skills with experience in A/B testing and funnel analysis.
• Experience working in agile environments.

Responsibilities

• Manage the end-to-end product lifecycle for customer acquisition initiatives.
• Collaborate with UX and analytics teams to optimize the loan application funnel.
• Drive continuous improvement by implementing features that enhance user experience.

Skills

Customer acquisition

UX optimization

A/B testing

Analytical skills

Stakeholder management

Data-driven decision-making

Job description

Sr Digital Product Manager, Customer Acquisition

Sr Digital Product Manager, Customer Acquisition

This range is provided by Creative Circle. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$110,000.00/yr - $140,000.00/yr

Our client is seeking a dynamic and customer-obsessed Senior Digital Product Manager is sought to drive the strategy and execution of digital experiences around customer acquisition and optimize the loan application journey. This role is ideal for a data-driven product leader with a proven track record in customer experience optimization, particularly in fintech or consumer lending environments. The ideal candidate will bring a strong understanding of funnel performance, A/B testing, and UX collaboration to improve conversion and reduce friction in the application process.

This is a hybrid role that will be onsite 2-3 times per week in one of the following locations: Wilmington, DE, Baltimore, MD, or New York, NY.

Sr Digital Product Manager, Customer Acquisition Responsibilities

• Manage the end-to-end product lifecycle for customer acquisition initiatives, with a focus on optimizing the digital loan application funnel.
• Collaborate closely with UX, engineering, and analytics teams to frame customer pain points, define hypotheses, and execute a robust A/B testing roadmap.
• Translate ambiguous data into actionable insights, defining product requirements and success metrics that align with business goals.
• Partner with cross-functional stakeholders to ensure alignment on product vision, priorities, and execution plans.
• Drive continuous improvement by identifying and implementing features that enhance user experience and increase conversion rates.
• Communicate product strategy, progress, and outcomes effectively to senior leadership and cross-functional teams.
• Champion a customer-first mindset, ensuring that all product decisions are grounded in user research, behavioral data, and market trends.
  
  

Sr Digital Product Manager, Customer Acquisition Qualifications & Requirements

• Minimum 5 years of experience in digital product management, ideally within fintech, lending, or consumer platforms.
• Demonstrated success in customer acquisition and UX optimization, with a portfolio of measurable outcomes.
• Strong analytical skills with experience in A/B testing, funnel analysis, and data-driven decision-making.
• Excellent stakeholder management and communication skills, with the ability to influence across levels and functions.
• Experience working in agile environments and collaborating with design and engineering teams.
• Strategic thinker with a hands-on approach to problem-solving and execution.
  
  

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including financial information. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

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Zach Ryan - Lead Recruiter

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.

This job was first posted by Creative Circle on 06/19/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

,

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Product Management and Marketing

• Industries

  Staffing and Recruiting

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