Sr. Digital Measurement & Tagging Analyst

Winter Park Recruiting; Orlando (FL); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Winter Park Recruiting is hiring a Sr. Digital Measurement & Tagging Analyst in the Orlando, FL area. This is a hybrid role with 3 days in office and 2 remote.

You will implement digital measurement requirements, support CRM/analytics across websites and mobile apps, and collaborate with Engineering and Legal to ensure compliant data capture and scalable activation across the brand portfolio.

Qualifications

• Hands-on experience with GTM including custom events, variables and triggers.
• 3+ years in digital analytics implementation or marketing tech.
• Experience with GA and/or Adobe Analytics platforms.
• Experience supporting Online Conversion APIs (Facebook/ Snapchat/ Google).
• Strong collaboration with CRM, Media, IT, and Legal teams.

Responsibilities

• Implement and update tagging across web and mobile with GTM.
• Define data layers, events and tagging standards with teams.
• Coordinate tagging integrity through site updates and feature releases.
• Support analytics tracking in GA and Adobe Analytics; collaborate with IT.
• Build tagging solutions in TMS and validate data accuracy.
• Assist with CAPI integrations and troubleshoot API-driven tracking.
• Ensure reliable data flows between websites, apps and analytics platforms.

Skills

GTM tagging

Digital analytics

Cross-functional collab

Documentation

AI awareness

Education

Bachelor's Degree

Tools

Google Tag Manager

Google Analytics

Adobe Analytics

Facebook CAPI

Snapchat CAPI

Job description

Winter Park Recruiting is a leading recruitment agency focused on connecting exceptional talent with companies that value growth, integrity, and a thriving work environment. We specialize in placing high-quality candidates across various industries, helping organizations build high-performing teams. We believe in personalized, strategic recruitment solutions that align with our clients' unique needs and cultures.

We are currently looking for a Sr. Digital Measurement & Tagging Analyst in the Orlando, FL area. This is a hybrid role with 3 days in office, 2 days remote.

JOB SUMMARY:

As a Sr. Digital Measurement & Tagging Analyst, you will support and implement digital measurement requirements and tracking solutions for CRM, experimentation, and digital analytics across company’s websites and mobile applications.

This role partners closely with CRM, Media, IT, and Legal teams to ensure accurate, compliant, and scalable data capture in partnership with Engineering and Digital Analytics for advanced or platform-level implementations that enables marketing activation, experimentation, and personalization across the brand portfolio.

ROLES AND RESPONSIBILITIES:

• Implement and update enterprise tag management using Google Tag Manager, including client-side, server-side, and hybrid configurations across web and mobile platforms.
• Contribute to defining data layers, events, and tagging standards in partnership with Media and IT to support marketing, experimentation, and activation use cases.
• Coordinate with Media and IT to ensure tagging integrity through site updates, platform changes, and new feature releases.
• Support analytics tracking implementations within GA and Adobe Analytics; partner with IT for platform setup and backend implementation.
• Support digital measurement implementations by building tagging solutions within TMS and validating data accuracy.
• Leverage Google Cloud Platform and related tools for marketing data integration and engineering use cases through collaboration with engineering.
• Support CAPI integrations by configuring client-side tags or triggers, performing QA on CAPI-related events, and partnering with Media/IT to troubleshoot or enhance API-driven conversion tracking
• Ensure reliable data flows between websites, apps, analytics platforms, and media platforms.
• Partner with CRM, Media, and Legal teams to support consent aware, privacy compliant data collection and activation.
• Support A/B testing, personalization, and experience delivery using Adobe Target.
• Document technical standards, tagging specifications, and implementation patterns.
• Promote best practices in digital measurement, experimentation, and marketing technology foundations.

KNOWLEDGE, SKILLS, AND ABILITIES:

• Hands-on experience with Google Tag Manager, including custom events, variables, and triggers
• At least 3+ years of experience in digital analytics implementation, tag management, or marketing technology
• Experience with analytics platforms such as Google Analytics and/or Adobe Analytics
• Experience supporting Online Conversion APIs (e.g., Facebook CAPI, Snapchat CAPI, Google CAPI)
• Experience partnering with CRM, Media, IT, and Legal teams
• Strong technical documentation and cross-functional communication skills
• General knowledge of AI

PREFERRED SKILLS:

• Bachelor's Degree
• Experience with Adobe Target or similar experimentation and personalization platforms
• Experience supporting tagging and analytics across both web and mobile applications
• Experience working in privacy sensitive or consent managed environments
• Experience within enterprise marketing technology ecosystems
• Leverage required tools with AI

Winter Park Recruiting is an Equal Opportunity Employer. We welcome all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.