Sr Digital Marketer

Alarmcom; Tysons (VA); On-site; USD 110,000 - 165,000; Full time

Benefits offered by this job

Office four days a week

Dynamic, startup-style environment

Job summary

Alarm.com is seeking a Senior Digital Marketer to drive demand generation for its Venture Business Units in a startup-style environment. You will own multi-channel programs, accelerate pipeline, and partner with sales and product teams to deliver measurable results.

The ideal candidate has 5+ years of hands-on digital marketing and a track record of ABM, paid search, paid social, and marketing automation success.

Qualifications

• 5+ years hands-on digital/growth marketing experience.
• Bachelor's degree in Marketing, Communications, Business Administration, or related field, or equivalent practical experience.
• Hands-on fluency across paid search, paid social, email and ABM with budgets and testing.
• Proven track record of multi-channel B2B campaigns driving measurable results.
• Strong analytics to translate data into insights and reports.
• Experience with Salesforce Marketing Cloud or Pardot.

Responsibilities

• Manage and optimize multi-channel campaigns across email, search, social, and display.
• Create content and offers to generate qualified leads.
• Implement and refine marketing automation and lead nurturing workflows.
• Build AI-enabled workflows for production, targeting, reporting, and optimization.
• Contribute to SEO/geo/AI visibility and keyword strategy.
• Collaborate with sales for seamless lead handoff.
• Track marketing performance and drive continuous improvement.
• Identify and test new digital demand-gen tactics.

Skills

Paid search

Paid social

ABM

Email marketing

Data analysis

Marketing automation

Education

Bachelor's degree in Marketing

Equivalent practical experience

Tools

Google Analytics

Salesforce Marketing Cloud

Pardot

Job description

Alarm.com seeks a creative, analytical, and entrepreneurial Senior Digital Marketer to build and accelerate demand generation for Alarm.com's Venture Business Units (VBUs) - a portfolio of independent, entrepreneurial companies in the Alarm.com family, each with its own brand, market, and customer base. In this startup-style environment, you'll own programs to attract, engage, and convert qualified prospects into customers, combining creative brand building with data-driven lead generation.

You'll partner with leadership, sales, and product teams to design and execute multi‑channel programs that build pipeline, drive revenue, and scale efficiently.

This role is built for someone with several years of hands‑on experience running and optimizing digital campaigns - enough reps to make informed recommendations about where our programs should go next, not just execute a plan handed to them. We're looking for someone naturally curious and analytical: you want to know what worked, what didn't, and why, and you use that answer to make the next campaign better.

Key Responsibilities

• Campaign Management: Manage and optimize multi-channel campaigns across email, search, social media, and display media.
• Lead Generation: Create compelling web content, email copy, and content offers to generate qualified leads.
• Automation & Workflows: Implement and refine marketing automation and lead nurturing workflows.
• AI Enablement: Build AI-enabled workflows across creative production, audience targeting, reporting, and campaign optimization - increasing iteration velocity and output volume while maintaining brand quality and human review.
• SEO/GEO/AEO Optimization: Contribute to organic search and AI-answer visibility - including keyword strategy, on-page optimization, technical hygiene, and content recommendations that surface the VBU brands.
• Sales Collaboration: Collaborate closely with sales to ensure marketing-to-sales lead handoff is seamless and tracked.
• Performance Analysis: Track and report on marketing performance metrics, using data to drive continuous improvement.
• Innovation: Identify, test, and implement new digital and demand generation tactics to reach untapped audiences and ensure strategies remain current and effective.

Qualifications

• 5+ years of hands‑on digital and/or growth marketing experience - personally running and optimizing live campaigns, not directing others who do.
• Bachelor's degree in Marketing, Communications, Business Administration, or a related field - or equivalent practical experience.
• Hands‑on fluency across paid search, paid social, email and ABM - including audience setup, budget pacing, and creative testing.
• Proven track record of creating multi-channel B2B campaigns that drive measurable results.
• Excellent analytical skills with the ability to translate data into clear reports and actionable insights - and to diagnose why performance moved, not just report that it did (Google Analytics, campaign dashboards, attribution tracking).
• Proficiency with marketing automation platforms (ideally Salesforce Marketing Cloud/Pardot).
• Excellent communication skills with the ability to align marketing to sales priorities.
• Experience with B2B marketing in SaaS or connected devices is a plus.

Personal Attributes

• Startup mindset - creative, resourceful, comfortable with ambiguity.
• Strong sense of ownership and accountability.
• Collaborative, with the ability to work directly with leadership teams of independent venture units.
• Curious, with a growth mindset - always hunting for a better way to deliver results, and quick to fold what you learn back into the next test.
• Data-driven decision-making coupled with creative problem solving.

Please note that sponsorship of new applicants for employment authorization, or any other immigration-related support, is not available for this position at this time.

WHY WORK FOR ALARM.COM

• Collaborate with outstanding people: We hire only the best. Our standards are high and our employees enjoy working alongside other high achievers.
• Make an immediate impact: New employees can expect to be given real responsibility for bringing new technologies to the marketplace. You are empowered to perform as soon as you join the Alarm.com team!
• Gain well rounded experience: Alarm.com offers a diverse and dynamic environment where you will get the chance to work directly with executives and develop expertise across multiple areas of the business.
• Community and Camaraderie: One of our core values is to 'Keep It Fun,' which to us means fostering a strong sense of community. Our culture is built on collaboration and connection, where we celebrate our successes and believe that a positive, engaging environment is key to doing our best work.
• Alarm.com values working together and collaborating in person. Our employees work from the office 4 days a week.

COMPANY INFO

Alarm.com is the leading platform for intelligently connected properties. Millions of homeowners