Sr Digital Analytic & Reporting Analyst

Marketing; Stamford (CT); On-site; USD 70,000 - 110,000; Full time

Job summary

An established industry player is seeking a Senior Digital Analytic & Reporting Analyst to enhance the customer experience across its e-commerce platforms. This role focuses on measuring performance metrics, optimizing website functionality, and providing insights through data analysis. The ideal candidate will leverage advanced analytical skills and collaborate with various stakeholders to drive continuous improvement in digital marketing strategies. Join a dynamic team that values innovation and offers a comprehensive benefits package, supporting your career growth and well-being.

Qualifications

• 5+ years in Digital Marketing with strong analytical skills.
• Experience with various reporting tools and data collection strategies.

Responsibilities

• Measure performance metrics for e-commerce websites and optimize site performance.
• Collaborate with stakeholders to analyze web performance and provide insights.

Skills

Analytical Skills

Problem-Solving

Presentation Skills

Attention to Detail

Data Interpretation

Collaboration

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Mathematics

Bachelor’s degree in Statistics

Bachelor’s degree in Business

Bachelor’s degree in Computer Science

Tools

Google Analytics

Excel

PowerPoint

Tableau

Omniture

Adobe Target

Job description

Client Reference Code: 2025-53171

JOB SUMMARY

The Senior Digital Analytic & Reporting Analyst is responsible for analytical and reporting support of Charter’s residential and business e-commerce websites.

MAJOR DUTIES AND RESPONSIBILITIES

Actively and consistently supports all efforts to simplify and enhance the customer experience.

Measure performance metrics for multiple e-commerce websites in the capacity of site optimization, revenue attribution, media (campaign and social media), business impact and the analysis of multi-channel behavior. Emphasis is placed on KPI identification and then continuous improvement.

Partner and collaborate with business stakeholders in examining and compiling web performance and transactional based data and analyzing the correlation between online and offline data sources to provide behavioral insights.

Provide data interpretation, design models and track results across multiple marketing channels using various data sources and toolsets.

Identify growth and optimization opportunities for data collection and web analytics service offerings. Partner with industry experts (digital/web analytics, BI, etc.) to ensure best practices and new initiatives are observed.

Develop standardized data collection methodologies and processes to support reporting needs for online campaigns, website behavior, and conversion funnel performance.

Work with IT to create technology best practices and infrastructure to support enterprise-scale web analytics tools and capabilities.

Identify opportunities to capture additional user behavior data.

Identify and develop data collection strategies to support standard and ad hoc reporting on key performance indicators that directly measure online campaigns, website and conversion funnel performance.

Collaborate with business stakeholders, web analytics administration and technical constituents (MIS, IT, etc.) to develop technical requirements documentation.

Lead the web analytics tag implementation and testing during the development of online media, marketing landing pages, websites, conversion funnels and applications.

Manage relationships with digital analytics vendors.

REQUIRED QUALIFICATIONS

Required Skills/Abilities and Knowledge

Ability to read, write, speak and understand English
Strong analytical, conceptual, and problem-solving abilities
Strong presentation and interpersonal skills
High attention to detail
Ability to prioritize and execute tasks in a high-pressure environment
Advanced skills with Excel & PowerPoint
Advanced skills with Google Analytics
Fluency in using various industry standard reporting tools such as Omniture, Google Analytics, Excel, Access and Tableau

Required Education

Bachelor’s degree in Marketing, Mathematics, Statistics, Business, Computer Science

Required Related Work Experience and Number of Years

Digital Marketing - 5+
Analytics - 3+

PREFERRED QUALIFICATIONS

Preferred Skills/Abilities and Knowledge

Experience working in a team-oriented, collaborative environment
Experience with Attribution modeling
Experience with e-commerce
Experience with Adobe Omniture/SiteCatalyst
Experience with Adobe Target

Experience with Google Adwords

Preferred Education

Advanced degree preferred (MS or MBA), but not required

WORKING CONDITIONS

Office environment

Job Code : MDA300

2025-53171
Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.


A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.