Sr. Demand Marketer - Review Sites

CGWS - COME GROW WITH US; Utah; Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Health, life, and disability insurance

4 weeks vacation + 12 holidays

401k with 6% match

Paid vacation bonus $2000

EAP through Headspace

Job summary

BambooHR is seeking a Sr. Demand Marketer to define and lead the Review Sites marketing program, partnering with Performance Marketing, Product Marketing, and Sales to drive qualified pipeline in a Utah-based hybrid role.

You will own strategy, budget, experimentation, and analysis across Salesforce, Marketo, GA4, and Power BI, translating company goals into scalable initiatives while managing vendor relationships and ensuring alignment with OKRs.

Qualifications

• 4+ years in demand generation or related B2B SaaS marketing.
• Experience owning a marketing program end-to-end with strategy, planning, and execution.
• Strong analytical skills and ability to translate data into strategic recommendations.
• Experience managing marketing budgets and forecasting investments.
• Proven ability to influence cross-functional stakeholders without direct authority.
• Experience owning review site strategy (G2, TrustRadius, Gartner Digital Markets, etc.) is a plus.

Responsibilities

• Own the long-term strategy, roadmap, execution, and optimization of BambooHR's Review Sites marketing program.
• Develop annual and quarterly channel strategies aligning with revenue objectives and OKRs.
• Independently evaluate channel performance and identify opportunities to increase pipeline and lead quality.
• Manage channel budget, investment strategy, forecasting, and resource allocation.
• Serve as subject matter expert for Review Sites, identifying trends and best practices.
• Build and manage executive-level relationships with third-party review platform partners.
• Design and lead experimentation strategies to improve conversion, engagement, and pipeline.
• Analyze performance across Salesforce, Marketo, GA4, Power BI, and related systems for insights.
• Influence cross-functional initiatives to improve attribution, campaign execution, and operations.

Skills

Demand generation

Performance marketing

Channel marketing

Lifecycle marketing

Analytics

Salesforce

Marketo

GA4

Power BI

Tools

Salesforce

Marketo

GA4

Power BI

Job description

Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week. Additionally, employment with BambooHR is contingent on passing both a background and credit check.

Essential Job Duties

The Sr. Demand Marketer is responsible for defining and leading the strategy, execution, optimization, and long-term growth of BambooHR's Review Sites marketing program. This role serves as the subject matter expert for the channel, independently developing strategic plans, managing investments, evaluating performance, and identifying new opportunities that drive qualified pipeline and support company growth objectives. As the owner of the Review Sites strategy, this individual influences cross-functional priorities by partnering with Performance Marketing, Product Marketing, Customer Marketing, Marketing Operations, Revenue Operations, FP&A, Procurement, Legal, Sales, and Customer Experience to improve channel performance, customer advocacy, and business outcomes. Success requires strong business acumen, strategic thinking, analytical expertise, and the ability to independently translate company goals into scalable marketing initiatives while continuously evolving the channel through experimentation and data-driven decision making.

You will:

• Own the long-term strategy, roadmap, execution, and optimization of BambooHR's Review Sites marketing program.
• Develop annual and quarterly channel strategies that align with departmental priorities, revenue objectives, and company OKRs.
• Independently evaluate channel performance and identify strategic opportunities to increase pipeline, improve lead quality, and maximize marketing investment.
• Manage channel budget, investment strategy, forecasting, and resource allocation, making recommendations based on business performance and expected return.
• Serve as BambooHR's subject matter expert for Review Sites, identifying emerging trends, competitive opportunities, and evolving best practices that influence marketing strategy.
• Build and manage executive-level relationships with third-party review platform partners, leading business reviews, contract discussions, and long-term partnership planning.
• Design and lead experimentation strategies that improve conversion rates, customer engagement, pipeline contribution, and overall channel efficiency.
• Analyze performance across Salesforce, Marketo, Power BI, GA4, Integrate, platform reporting, and other marketing systems to uncover actionable insights and strategic recommendations.
• Influence cross-functional initiatives by partnering with Product Marketing, Marketing Operations, Revenue Operations, Sales, Customer Marketing, Customer Experience, FP&A, Procurement, and Legal to improve customer advocacy programs, attribution, campaign execution, and operational effectiveness.
• Present strategic recommendations, investment decisions, business cases, and performance insights to marketing leadership and cross-functional stakeholders.
• Establish scalable processes, documentation, reporting frameworks, and governance that improve operational efficiency and enable future channel growth.

What You Need to Get the Job Done

• 4+ years of experience in demand generation, performance marketing, digital marketing, channel marketing, lifecycle marketing, or a related B2B SaaS marketing discipline.
• Demonstrated experience developing channel strategies that support business objectives and deliver measurable pipeline or revenue impact.
• Experience independently owning a marketing program or channel with responsibility for strategy, planning, execution, optimization, and business results.
• Strong analytical skills with the ability to synthesize data from multiple systems and translate insights into strategic recommendations.
• Experience managing marketing budgets, forecasting investments, and optimizing spend based on performance and business priorities.
• Demonstrated ability to influence cross-functional stakeholders and drive alignment across multiple departments without direct authority.
• Experience managing external vendors and strategic partnerships, including business reviews and contract discussions.
• Advanced project management skills with the ability to prioritize competing initiatives while independently managing long-term strategic work.
• Excellent written, verbal, and presentation communication skills, including experience presenting recommendations to senior leadership.
• Strong business judgment, strategic thinking, and problem-solving skills with the ability to make sound decisions in ambiguous environments.
• Experience using Salesforce, Marketo, GA4, Power BI, or comparable CRM, marketing automation, and analytics platforms.

What Will Make Us REALLY Love You

• Experience owning review site strategy for platforms such as G2, TrustRadius, Gartner Digital Markets, Capterra, or similar.
• Experience influencing go-to-market strategy through customer advocacy, Voice of Customer, or product feedback initiatives.
• Experience managing six-figure marketing budgets and vendor relationships.
• Experience building attribution frameworks and measurement strategies for demand generation programs.
• Experience leading strategic experimentation programs and developing testing roadmaps.
• Experience mentoring peers or serving as the functional expert within a marketing organization.

What You'll Love About Us A Great Company Culture

• Comprehensive health, life, and disability insurance
• Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off so you can enjoy quality of life
• 401k plans with up to 6% company match
• $2000 Paid-Paid Vacation bonus
• EAP through Headspace
• Check out all our benefits that benefit you

About Us

At BambooHR, we're building something different: we're building a people intelligence platform that transforms HR and sets people free to do great work! We're a proven market leader driving innovation while building lasting success through thoughtful, sustainable growth. Here, you'll find a place that champions growth: both professional and personal, both individual and collective. We invest in potential, giving you the space to stretch your capabilities and turn good ideas into reality while providing the safety net of a supportive, values-driven culture. Our approach combines meaningful work with meaningful lives, offering competitive benefits, professional development, and the flexibility to thrive both in and outside the office. What sets us apart isn't just what we do, but how we do it: with openness, integrity, and a shared commitment to doing the right thing. Join us in creating HR software that makes work better for everyone, while we make work better for you.

BambooHR is committed to the full inclusion of all qualified individuals and will ensure that persons with disabilities are provided reasonable accommodations throughout the hiring process.

BambooHR is An Equal Opportunity Employer--M/F/D/V

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