Sr. Demand Generation Manager

therapybrands; United States; On-site; USD 120,000 - 160,000; Full time

Job summary

Ensora Health is seeking a Senior Demand Generation Manager to own strategy and execution for new logo acquisition. You will build scalable, data-driven demand programs across paid, organic, content, webinars, and events using AI-enabled tools to move faster and improve performance.

This role emphasizes AI-forward thinking, segmentation, personalization, and funnel optimization, while maintaining accountability and revenue impact through measurement and collaboration with Sales and RevOps.

Qualifications

• 5+ years of B2B demand generation with direct ownership of pipeline and revenue targets.
• Proven ability to build demand programs that generate convertible pipeline.
• Strong analytical mindset with dashboards, funnel analysis, and data-driven decisions.
• Hands-on experience designing lead scoring, nurture programs, and MQL-to-SQL handoff.
• Demonstrated use of AI-enabled tools for campaign creation, testing, personalization, or performance optimization.
• Strong cross-functional collaboration with Sales, Product Marketing, Content, and RevOps.
• Excellent writing and editing skills for ad copy, landing pages, and emails.

Responsibilities

• Own marketing-sourced pipeline and new logo revenue targets.
• Build and scale full-funnel demand programs across paid media, organic channels, content, webinars, and events.
• Apply AI-powered tools to accelerate campaign development, audience insights, personalization, testing, and optimization.
• Develop sophisticated audience segmentation by practice size, specialty, geography, and real-time buying signals.
• Design, operate, and optimize the lead-to-opportunity funnel, including landing pages, lead capture, nurture programs, and MQL-to-SQL handoff.
• Use AI-assisted experimentation to test creative, messaging, CTAs, landing pages, email sequences, and timing across every stage of the funnel.
• Partner with Product Marketing to translate positioning into high-performing campaign messaging.
• Collaborate with Sales and RevOps to ensure clean attribution and revenue-tunnel reporting.
• Manage the demand generation budget with a performance-first mindset.
• Continuously evaluate emerging AI and marketing technologies to improve efficiency, scale, and impact.

Skills

Demand generation

Analytics & dashboards

AI-enabled marketing

Cross-functional collaboration

Copywriting & messaging

Tools

HubSpot

Marketo

Salesforce

Google Analytics

Power BI

Job description

Ensora Health is the leading provider of software and services for mental and behavioral health therapists, trusted by over 200,000 individual providers and more than 28,000 practices. Our unmatched expertise, partnership, and breadth of products allow us to fine-tune solutions that meet the specific needs of everyone from solo practitioners to larger practices. With AI-enabled solutions that span practice management to electronic medical records and e-prescribing to billing, we help eliminate administrative complexity and create harmony between therapists, their clients, and the whole healthcare community.

Job Description

The Sr. Demand Generation Manager owns the strategy and execution for new logo acquisition at Ensora Health. This role is responsible for building scalable, data-driven demand programs that create high-quality pipeline and revenue that Sales can close. You will design and optimize full-funnel campaigns across paid, organic, content, webinars, and events-using AI-enabled tools to move faster, test smarter, and continuously improve performance.

This role is ideal for a demand marketer who is AI-forward: someone who uses automation, predictive insights, and generative AI to enhance segmentation, personalization, experimentation, and funnel efficiency-without losing sight of fundamentals, accountability, and revenue impact.

What You'll Do

• Own marketing-sourced pipeline and new logo revenue targets, with direct accountability for performance.
• Build and scale full-funnel demand programs across paid media, organic channels, content, webinars, and events-partnering closely with the paid media team on execution while owning overall demand strategy.
• Apply AI-powered tools to accelerate campaign development, audience insights, personalization, testing, and optimization.
• Develop sophisticated audience segmentation by practice size, specialty, geography, and real-time buying signals.
• Design, operate, and continuously optimize the lead-to-opportunity funnel, including landing pages, lead capture, nurture programs, scoring models, and MQL-to-SQL handoff.
• Use AI-assisted experimentation to test creative, messaging, CTAs, landing pages, email sequences, and timing across every stage of the funnel.
• Partner with Product Marketing to translate positioning into high-performing campaign messaging that resonates with therapists and practice owners.
• Collaborate with Sales and RevOps to ensure clean attribution, accurate routing, and reporting that clearly ties programs to revenue outcomes.
• Manage the demand generation budget with a performance-first mindset-allocating spend based on data, not habit.
• Continuously evaluate emerging AI and marketing technologies to improve efficiency, scale, and impact.

How Success Is Measured

• Marketing-sourced pipeline and new logo revenue
• Volume and quality of MQLs and SQLs delivered to Sales
• Conversion rates across the full funnel (lead MQL SQL opportunity closed-won)
• Cost per lead, cost per MQL, and customer acquisition cost by channel
• Speed and effectiveness of experimentation and optimization

What You Bring

Required

• 5+ years of B2B demand generation experience with direct ownership of pipeline and revenue targets tied to new customer acquisition.
• Proven ability to build demand programs that generate qualified, convertible pipeline-not just leads.
• Strong analytical mindset with comfort using dashboards, funnel analysis, and data to guide decisions.
• Hands-on experience designing lead scoring, nurture programs, and MQL-to-SQL handoff processes that Sales trusts.
• Demonstrated use of AI-enabled tools for campaign creation, testing, personalization, or performance optimization.
• Strong cross-functional collaboration skills with Sales, Product Marketing, Content, and RevOps.
• Excellent writing and editing skills, with the ability to create or direct high-performing ad copy, landing pages, and emails.

Preferred

• Experience in B2B SaaS, healthtech, or vertical software marketing to practitioners or small business owners.
• Experience with marketing automation platforms (HubSpot, Marketo, or similar), CRM systems (Salesforce, HubSpot), and analytics tools (Google Analytics, Power BI, or similar).
• Curiosity and enthusiasm for emerging AI capabilities and how they can responsibly improve marketing outcomes.

Additional Information

While we've outlined some key qualities we typically seek, it's essential to remember that there might be additional unique strengths and talents you possess that would make you an exceptional match for us, even if they're not explicitly mentioned. Studies have consistently highlighted the significance of this principle, particularly for individuals from disenfranchised backgrounds, including women and other marginalized groups. These individuals often hesitate to apply unless they meet every single requirement, unlike their male counterparts who are more inclined to a