Sr CRM Email Marketing Specialist

PODS; Clearwater (FL); On-site; USD 70,000 - 95,000; Full time

Job summary

PODS Moving and Storage is seeking a CRM Email Marketing Specialist III to join our Marketing Department in Florida. You will drive day-to-day B2C campaigns using Salesforce Marketing Cloud, crafting personalized communications and optimized journeys.

You will design HTML emails, landing pages and automation with HTML/CSS/AMPscript, perform QA, analyze results and continuously improve engagement and deliverability for our consumer base.

Qualifications

• Enterprise level experience with Salesforce.com, Pardot and Salesforce Marketing Cloud.
• Bachelor’s degree in marketing, communications or related field.
• 4-7 years of experience in email marketing/digital design with a marketing automation system.
• Salesforce Marketing Cloud email certification preferred.
• Intermediate knowledge of HTML, CSS, SQL and/or AMPscript a plus.
• Knowledge of email marketing best practices and industry standards.
• Ability to think critically and deliver data-based recommendations.

Responsibilities

• Execute day-to-day B2C marketing campaigns using Salesforce Marketing Cloud.
• Design, build and refine workflows in Email Studio, Journey Studio, Advertising Studio.
• Create and maintain landing pages for programs and campaigns.
• Collaborate with cross-functional teams for assets and content.
• Tag marketing URLs and use URL shorteners for digital communications.
• Implement automated journeys for multiple audiences and optimize engagement.
• Manage audience lists, data capture strategies and integrations.
• Perform QA testing and ensure email renderings across clients.
• Measure performance with A/B tests and report insights.
• Contribute to ongoing Salesforce Marketing Cloud development.

Skills

Excellent communication

Organizational skills

Independent work

Team collaboration

Analytical thinking

Attention to detail

Education

Bachelor’s degree in marketing or related field

Tools

Salesforce Marketing Cloud

Pardot

HTML

CSS

SQL

AMPscript

Google Analytics

TinyURL

Bitly

Captix

Job description

PODS Moving and Storage is seeking a motivated, self-starting, problem-solver to fill the role of CRM Email Marketing Specialist III in our Marketing Department!

Job Summary

PODS Moving and Storage is seeking a motivated, self-starting, problem-solver to fill the role of CRM Email Marketing Specialist III, primarily working on B2C consumer facing digital applications. The CRM Email Marketing Specialist III will be responsible for the day-to-day execution of B2C marketing campaigns using Salesforce Marketing Cloud.

This position requires Salesforce Marketing Cloud experience primarily focused on communications of our B2C prospect base. This role requires a strong understanding of digital marketing best practices and HTML and the ability to effectively contribute to digital communication strategies to drive conversion and customer experience through innovative creative design, setup and delivery, targeting, segmentation and personalization, end-to-end testing, analysis and optimization.

Essential Duties And Responsibilities

• Expertise in Salesforce Marketing Cloud to support B2C business
• Design, build and refine workflows using Salesforce Marketing Cloud platform inclusive of Email Studio, Journey Studio, Advertising Studio that support internal and external digital campaigns and ongoing requests from the business
• Create, deploy and maintain landing pages that promote new programs, advertised assets, product lines and other digital campaign initiatives
• Collaborate with cross-functional teams to coordinate featured assets and content
• Support the tagging of all marketing URLs using Google Analytics for tracking; utilize URL shortening utilities for promotion within digital communications (tinyurl, bit.ly, captix, etc.)
• Support the implementation of automated journeys for multiple audiences to cultivate relationships and enhance communications with active and inactive prospects
• Support digital acquisition and data capture strategies, as well as audience list and database management and integrations
• Work collaboratively to understand business and customer needs and advise on industry best practices and standards related to email marketing
• Utilize HTML, CSS, SQL and/or AMPscript to develop customized email templates and landing pages that maintain PODS brand and style guidelines
• Implement innovative designs and solutions, including mobile-responsive designs, to help make assets more visually appealing and enhance usability and engagement
• Perform QA testing to ensure links, images, segmentation lists and dynamic content function properly and email renders accurately across various email clients
• Measure and improve performance characteristics such as open rate, click-through rates and content engagement using A/B testing and various other methods
• Monitor and respond to email deliverability issues and ensure adherence to email compliance and spam regulations (CAN-SPAM)
• Analyze email campaign results and assist in the creation and distribution of performance reports, summarizing key insights and offering recommendations
• Contribute to the ongoing development and maintenance of the Salesforce Marketing Cloud platform

JOB QUALIFICATIONS: Education & Experience Requirements

• Enterprise level experience with Salesforce.com, Pardot and Salesforce Marketing Cloud required
• Bachelor’s degree required, preferably in marketing, communications or related field
• 4-7 years of experience in email marketing/digital design with a marketing automation system required
• Salesforce Marketing Cloud email certification preferred
• Intermediate knowledge of HTML, CSS, SQL and/or AMPscript a plus
• Knowledge of email marketing best practices and industry best practices.
• Ability to think critically, identify solutions and deliver recommendations based on data and analysis.
• Understanding of concepts/terms such as: ISP, URL, CAN-SPAM Act, Deliverability, etc.
• Proven ability to organize multitude of tasks, projects and information simultaneously
• Must have excellent communication and organizational skills and work well under pressure in a fast-paced environment with minimum supervision
• Must be able to work independently and also be team-oriented, reliable and dependable
• Strong initiative, creative thinking, attention to detail and work ethic