Senior SFMC Email Marketing Specialist (B2C)

PODS; Clearwater (FL); On-site; USD 70,000 - 95,000; Full time

Job summary

PODS Moving and Storage is seeking a CRM Email Marketing Specialist III to join our Marketing Department in Florida. You will drive day-to-day B2C campaigns using Salesforce Marketing Cloud, crafting personalized communications and optimized journeys.

You will design HTML emails, landing pages and automation with HTML/CSS/AMPscript, perform QA, analyze results and continuously improve engagement and deliverability for our consumer base.

Qualifications

• Enterprise level experience with Salesforce.com, Pardot and Salesforce Marketing Cloud.
• Bachelor’s degree in marketing, communications or related field.
• 4-7 years of experience in email marketing/digital design with a marketing automation system.
• Salesforce Marketing Cloud email certification preferred.
• Intermediate knowledge of HTML, CSS, SQL and/or AMPscript a plus.
• Knowledge of email marketing best practices and industry standards.
• Ability to think critically and deliver data-based recommendations.

Responsibilities

• Execute day-to-day B2C marketing campaigns using Salesforce Marketing Cloud.
• Design, build and refine workflows in Email Studio, Journey Studio, Advertising Studio.
• Create and maintain landing pages for programs and campaigns.
• Collaborate with cross-functional teams for assets and content.
• Tag marketing URLs and use URL shorteners for digital communications.
• Implement automated journeys for multiple audiences and optimize engagement.
• Manage audience lists, data capture strategies and integrations.
• Perform QA testing and ensure email renderings across clients.
• Measure performance with A/B tests and report insights.
• Contribute to ongoing Salesforce Marketing Cloud development.

Skills

Excellent communication

Organizational skills

Independent work

Team collaboration

Analytical thinking

Attention to detail

Education

Bachelor’s degree in marketing or related field

Tools

Salesforce Marketing Cloud

Pardot

HTML

CSS

SQL

AMPscript

Google Analytics

TinyURL

Bitly

Captix

Job description

PODS Moving and Storage is seeking a CRM Email Marketing Specialist III to join our Marketing Department in Florida. You will drive day-to-day B2C campaigns using Salesforce Marketing Cloud, crafting personalized communications and optimized journeys.

You will design HTML emails, landing pages and automation with HTML/CSS/AMPscript, perform QA, analyze results and continuously improve engagement and deliverability for our consumer base.