Sr CRM Coordinator

Nashville Public Radio; El Segundo (CA); On-site; USD 80,000 - 110,000; Full time

Job summary

Mattel is seeking a Senior CRM Coordinator within the Ecommerce & DTC organization to build and execute customer relationship campaigns, primarily via email, with potential expansion to other CRM channels. You will support learning agendas, surface insights from data, and work with CRM Marketing Associates and Senior CRM Manager to align with Digital Merchandising, Creative, and Brand teams.

You will manage campaigns end-to-end, develop and test email flows, ensure QA accuracy, and drive

Qualifications

• 3+ years in a hands-on email operations role, Klaviyo experience a strong plus.
• Strong attention to detail with project management and time management skills.
• Data savviness and ability to derive insights from data.
• Excellent communication and collaboration skills.

Responsibilities

• Project manage all campaigns from handoff to QA and execution.
• Build campaigns and flows in Klaviyo aligned with audience strategy and briefs.
• Conduct QA testing of copy, creative, and links for accuracy.
• Identify testing opportunities and coordinate with CRM Manager to run tests.
• Deliver high-quality campaigns on time and accurately.
• Share CRM best practices with partners and ensure adoption.
• Establish strong working relationships with internal and external partners.

Skills

Klaviyo

Email operations

Data analysis

Project management

Communication

Tools

Klaviyo

Job description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity:

Mattel’s direct-to-consumer business has an ambitious growth agenda and is on the journey to scaling into a global organization.

As a Senior CRM Coordinator within the Ecommerce & DTC organization, you will be responsible for building and executing customer relationship management (CRM) campaigns and tactics, primarily through email but also potentially other CRM channels such as SMS, web push and more. You will implement tests to support our Learning Agenda and continually surface opportunities to expand our knowledgebase. You must be data-driven and consumer-obsessed in how you approach your work.

You will work closely with the CRM Marketing Associates and Senior CRM Manager to support Digital Merchandising, Creative, Global Brand and National Account teams to deliver campaigns that meet business objectives.

What Your Impact Will Be

• Project manage all campaigns, from handoff / specifications through development, QA and execution
• Build campaigns and flows in Klaviyo, ensuring work flows support the audience strategy, scheduling and other rules as defined in campaign briefs and other documentation from the CRM Marketing Associates
• Conduct QA testing, including reviewing copy, creative, link tagging and accuracy
• Identify testing opportunities and coordinate with Senior CRM Manager to execute selected tests
• Deliver high-quality, accurate and on-time campaigns
• Learn CRM best practices and be a spokesperson with our partners to ensure these practices are implemented across our campaigns
• Establish strong working relationships with all internal and external partners

What We’re Looking For

• 3+ years in a hands-on email operations role – Klaviyo experience a strong plus
• Highly detail-oriented, with strong project management and time management skills
• Data savviness and ability to drive insights from data
• Flexibility to adapt to changing needs and urgent timelines
• Excellent communication and collaboration skills
• Prior experience within a direct-to-consumer retail and multi-brand environment is a plus
• The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

How We Work

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors

• We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https //jobs.mattel.com/ and www.instagram.com/MattelCareers .

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

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