Sr. Content Strategy Manager
Woolpert
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Benefits offered by this job
Job summary
Woolpert, a global leader in architecture, engineering, and geospatial services, seeks a Senior Content Strategy Manager. The role drives enterprise content strategy, elevates executive visibility, and aligns narratives with GTM priorities to grow brand authority.
You will translate complex technical expertise into compelling thought leadership, collaborate with SMEs and regional teams, and guide content across digital, social, and PR channels.
Qualifications
- 10+ years in content strategy, marketing, or communications.
- Experience with enterprise content strategy and executive thought leadership.
- Strong writing and executive communication skills.
- Ability to translate technical content into clear, compelling narratives.
- Understanding of brand strategy, positioning, and messaging frameworks.
- Experience developing thought leadership and value-driven content.
- SEO and digital content optimization understanding.
Responsibilities
- Content Strategy & Planning: develop enterprise content strategy aligned to priorities.
- Define and operationalize core thought leadership themes across Woolpert’s markets.
- Establish content priorities, governance, and planning processes.
- Ensure alignment of content across regions, industries, and channels.
- Translate technical expertise into clear, differentiated insights.
- Partner with SMEs and leaders to shape narratives.
- Executive Communication: support executive positioning and visibility strategies.
- Develop key messages and narratives for leadership.
- Lead executive thought leadership content.
- Content Integration Across Marketing: align content with GTM strategies and campaigns.
- Ensure consistent positioning and messaging; leverage content across channels.
- SEO & Content Performance: support SEO-driven strategy and performance tracking.
- Monitor engagement and refine strategy; improve content impact.
Skills
Education
Job description
We seek to move the world forward through innovative thinking.
Woolpert is an award-winning, global leader in architecture, engineering, and geospatial services. We blend design excellence with cutting-edge technology to deliver exceptional client value. Our team is passionate about their work and committed to building the next generation of industry leaders, and as a certified Great Place to Work® Woolpert embraces progress and innovation to create limitless opportunities for career growth.
The Senior Content Strategy Manager is a strategic, high-impact individual contributor responsible for defining what Woolpert says, how it says it, and how content connects to business growth. This role leads the development and execution of an enterprise content strategy that strengthens market narrative, elevates executive visibility, and supports industry go-to-market (GTM) priorities. This position translates Woolpert’s technical expertise, client impact, and insights into compelling thought leadership and strategic content that drives brand authority and engagement. As part of Corporate Communications, the Senior Content Strategy Manager partners closely with Subject Matter Experts, Industry Marketing, Product Marketing, Digital, and regional teams to ensure content is aligned, differentiated, and effectively leveraged across channels. Please know that a portfolio or example of your work will be requested if you advance in the interview process.
We are unable to provide visa sponsorship for this position. Applicants must already possess work authorization in the country the job is located.
- Content Strategy & Planning
- Develop and own enterprise content strategy aligned to business priorities and industry GTM plans
- Define and operationalize core thought leadership themes across Woolpert’s markets
- Establish content priorities, governance, and planning processes
- Ensure alignment of content across regions, industries, and channels
- Translate technical expertise into clear, differentiated insights
- Partner with SMEs and leaders to shape narratives
- Executive Communication
- Support executive positioning and visibility strategies
- Develop key messages and narratives for leadership
- Lead executive thought leadership content
- Content Integration Across Marketing
- Align content with GTM strategies and campaigns
- Ensure consistent positioning and messaging
- Align thought leadership to key engagements
- Leverage content across digital, social, PR, and sales enablement channels
- Search Engine Optimization (SEO)& Content Performance
- Partner to support SEO-driven strategy and performance tracking
- Monitor engagement and refine strategy
- Improve content impact and effectiveness
- Must be able to travel up to 10% of the time for business purposes.
- Bachelor’s degree in Marketing, Communications, Journalism, English, or related field
- 10+years in content strategy, marketing, or communications Experience with enterprise content strategy and executive thought leadership
- Expertise in content strategy and storytelling
- Strong writing and executive communication skills
- Ability to translate technical content into clear, compelling, customer-focused narratives
- Understanding of brand strategy, positioning, and messaging frameworks
- Experience developing thought leadership and value-driven content
- SEO and digital content optimization understanding
- Ability to influence without authority
- Strong project management
- Master’s degree in related field
- AEC or professional services
- Global marketing experience
- Content or digital marketing certifications
- Marketing analytics familiarity
- GTM and demand generation knowledge
Certified as a Great Place to Work, Woolpert is one of the fastest-growing architecture, engineering, and geospatial companies in the world. With over 75 offices and countless projects around the globe, you’ll work on meaningful assignments that improve quality of life around the world. In addition to offering competitive pay, we provide employees with a robust set of unique benefits, including:
- Freedom to Work program: Set your own schedule and location (as appropriate).
- Principal program: Earn the opportunity to become an owner of the firm.
- Flexible paid time off/vacation: Take time off when it makes sense for you and your team.
- Career development: Explore a wide range of learning and growth opportunities within and across industries.
- Health, life, vision, and dental insurance: Cover all your medical bases.
- Paid sick time, retirement plan, fitness reimbursement, pet insurance, identity protection, technology stipend, employee assistance program, and more!
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Base pay offered may vary depending on job-related knowledge, skills, and experience.
$118,200 — $133,020 USD
Find out more about what Woolpert has to offer here: http://woolpert.com/about-us/
Woolpert is an equal-opportunity employer. Woolpert is committed to the full inclusion of all individuals. We recruit, train, compensate, and promote regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. You may view more about EEO on our website: Equal-Employment-Opportunity-The-Law.pdf and EEO is the Law Poster Supplement.
Applicants who require an accommodation throughout the application and interview process should request this in advance by contacting askhr@woolpert.com.
If you need to reschedule or cancel your interview, please reach out to your recruiter by contacting recruiting@woolpert.com.
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