Sr. Content Producer - Adobe Experience Manager (AEM)

Choice Hotels International; Scottsdale (AZ); Hybrid; USD 95,000 - 130,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

Paid time off (holidays, vacation, etc

Retirement benefits

Employee recognition programs

Hotel discounts

Job summary

Choice Hotels International is seeking an experienced Sr. Content Producer - Adobe Experience Manager (AEM) to join the Content Production & Merchandising team.

You will author pages, placements, and assets that support promotions for our marketing channels, including the ChoiceHotels.com website and mobile app. You will publish content using AEM, collaborate with stakeholders across marketing and international teams, and lead efforts to optimize experiences with SEO, analytics, and A/B testing

Qualifications

• Bachelor's degree or equivalent experience.
• Proficiency in authoring with Adobe Experience Manager (AEM).
• Minimum 3 years’ experience in content authoring with AEM, preferably in a lead role.
• Understanding of web content management systems, HTML/CSS, graphic design and Photoshop editing.
• Familiarity with ADA/WCAG accessibility and responsive design principles.
• Proficient in MS Office (Word, Excel, PowerPoint).
• Strong analytical and interpersonal skills; strong communication.
• Ability to work independently and in a team; prioritize multiple tasks.

Responsibilities

• Publish and publish content requests for digital experiences across the website, mobile app, and other channels using AEM and related tools.
• Consult with marketing and international content teams to ensure superior user experience and adherence to the style guide.
• Implement SEO, analytics tracking, and mobile-optimized layouts; troubleshoot display issues and escalate when needed.
• Evolve authoring best practices by identifying new merchandising approaches, components, and functionality.
• Collaborate with analytics teams to ideate and implement A/B tests via Adobe Target to inform merchandising decisions.
• Identify industry trends and ensure consistency across channels; communicate best practices to the team.
• Review all assets for compliance with design standards and best practices.

Skills

Adobe Experience Manager (AEM)

Content authoring

HTML/CSS

SEO awareness

Analytics

Education

Bachelor's degree or equivalent experience

Tools

Adobe Target

Google Analytics

Adobe Photoshop

Job description

• This role is not eligible for sponsorship AND is four days onsite hybrid at our N. Scottsdale office
• This role is not eligible for sponsorship AND is four days onsite hybrid at our N. Scottsdale office

Who are we looking for?

Choice Hotels, one of the world’s largest lodging franchisors, has an exciting new opportunity as our Sr. Content Producer - Adobe Experience Manager (AEM) in the Content Production & Merchandising team. The Content Production & Merchandising team is the team that is responsible for building superior digital experiences on www.ChoiceHotels.com, the Choice Hotels mobile app, and other marketing channels. As a key member of our Content Production & Merchandising team, you will play a key role in authoring pages, placements, and other assets that support promotions and initiatives for the marketing team and external partners.

Are you an experienced AEM content producer who wants to create digital experiences across Choice Hotels’ website, mobile app, and other marketing channels that empower guests and support our marketing efforts? We invite you to apply today for our Adobe Experience Manager (AEM) Senior Content Producer role today and #MakeItYourChoice.

Your Responsibilities

• Using AEM and assorted authoring/design tools, execute and publish content requests for digital experiences from internal stakeholders and external partners for the Choice Hotels website, mobile app, and other channels.
• Consult with stakeholders, including marketing and international content teams, to ensure a superior user experience, that best practices are followed, and that the Choice Hotels style guide is upheld.
• Implement search engine optimization, site analytics tracking, and mobile-optimized layouts. Troubleshoot content that does not display correctly and elevate any issues that cannot be resolved.
• Evolve authoring best practices through identification of new merchandising approaches, new components, and new component functionality.
• In collaboration with the site analytics team, ideate, author, and implement A/B tests through Adobe Target that allow us to draw conclusions around user behavior to shape merchandising approaches and influence subsequent tests.
• Identify industry trends and best practices within the content marketing space to ensure Choice Hotels delivers best-in-class digital experiences and communicate these to the larger team for authoring consistency across channels.
• Review all authoring creative assets for compliance with design standards, style guide tenets, and general best practices.

Your Experience, Skills & Competencies

• Bachelor's degree in related field preferred or equivalent experience.
• Proficiency in authoring with Adobe Experience Manager (AEM).
• Minimum 3 years’ experience in content authoring with Adobe Experience Management (AEM), preferably in a lead content role.
• Demonstrated understanding of web content management systems, HTML, CSS, graphic design and Photoshop editing.
• Familiarity with web accessibility standards (ADA) and responsive design principles.
• Proficient in MS Office—Microsoft Word, Excel, PowerPoint, etc.
• Strong analytical and interpersonal skills.
• Strong verbal and written communication.
• Strong troubleshooting skills.
• Ability to work effectively in a team environment, both independently and collaboratively.
• Ability to effectively prioritize and juggle multiple tasks to consistently meet deadlines and maintain service levels.
• Ability to be responsive to and effectively communicate with stakeholders.
• Editorial mindset and attention to detail.
• Knowledge of SEO best practices preferred.

Your Team

This is an individual contributor role that will report to the Manager of Content & Strategy. You will have 3 peer teammates and collaborate with cross functional departments on a regular basis.

This role is not eligible for sponsorship

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:

• Competitive compensation and benefits, including medical, dental, and vision coverage
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• Financial benefits for retirement and health savings
• Employee recognition programs
• Discounts at Choice hotels worldwide

About Choice

Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.

At Choice, we are united by the simple belief that tomorrow will even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.

Our corporate office locations

• North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.
• Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.
• Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.
• Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.

Choice’s Cultural Values

Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity

Choice’s Leadership Principles

Act with Intention | Lead with Authenticity | Grow & Deliver