Sr. Content Marketing Manager, B2B SaaS

Gremlin; United States; Remote; USD 145,000 - 165,000; Full time

Benefits offered by this job

401k Matching

Equity

Flexible time off

Paid holidays

Job summary

Gremlin is a leader in Chaos Engineering and reliability testing seeking a Senior Content Marketing Manager to guide growth. You will own content across channels, build executive thought leadership programs, and tie content to pipeline with AI-driven workflows.

Reporting to the VP of Marketing, you’ll optimize strategy, collaborate with vendors, and scale content that drives revenue. You’ll work with AI tools daily, manage SEO/AEO efforts, and craft compelling copy for engineering leadership

Qualifications

• 5+ years of B2B SaaS content marketing, ideally at a scaling SaaS startup.
• Daily, hands-on use of AI tools that drive outcomes and keep quality high.
• Deep understanding of the B2B technology buyer and their journey.
• Excellent communication and collaboration skills.

Responsibilities

• Own Gremlin’s content strategy and execution across owned, earned and paid channels.
• Lead launch, experimentation and optimization of content to drive pipeline and revenue.
• Build and manage relationships with design, SEO/AEO agencies, and vendors.
• Develop repeatable AI content workflows with focus on accuracy and brand voice.
• Provide executive thought leadership through ghostwritten posts, bylines, and abstracts.
• Monitor content performance and adjust strategies to maximize impact.

Skills

Content marketing

B2B SaaS

AI tools

Communication

Collaboration

SEO/AEO

Leadership

Executive storytelling

Tools

Google Analytics

Search Console

Tag Manager

Ahrefs

Semrush

Job description

Today’s complex, fast-paced systems have become a minefield of reliability risks—any of which could cause an outage that costs millions and destroys customer confidence. That’s why high-availability teams use Gremlin to find and fix reliability risks before they become incidents.

Gremlin Reliability Platform helps software teams proactively monitor and test their systems for common reliability risks, build and enforce reliability standards, and automate their reliability practices organization-wide. As the industry leader in Chaos Engineering and reliability testing, we work with hundreds of the world’s largest organizations where high availability is non-negotiable.

About the role of the Senior Content Marketing Manager

We’re looking for an experienced and dynamic Content Marketer to help drive our growth marketing strategy and execution for Gremlin.

Reporting into the VP of Marketing, you’ll be responsible for both advising on Gremlin’s content marketing strategy and owning launch, experimentation and improvement of Gremlin’s content across owned, earned and paid digital channels.

As Gremlin’s Senior Content Marketing Manager, you’ll have the opportunity to…

• Own Gremlin’s SEO, AEO, and GEO strategy so we’re found and cited in Google, AI Overviews, ChatGPT, Claude, and Perplexity when engineers research reliability
• Build and run an executive thought leadership program for our CEO and leadership team, including ghostwritten LinkedIn posts, bylines, and talk abstracts
• Produce short- and long-form content for engineering leadership audiences: blogs, multi-format case studies, original research, and short-form video for social and sales
• Tie content to pipeline: report on leads, pipeline, and revenue influenced, plus AI visibility (citations and share of voice on priority prompts), and shift effort toward what works
• Manage content, design, and SEO/AEO agency partners, and decide what stays with vendors, what comes in-house, and what moves to AI-assisted workflows
• Build and document repeatable AI content workflows for research, drafting, repurposing, and optimization, while owning technical accuracy and brand voice
• Continually research, recommend, and evaluate new content strategies

As Gremlin’s Senior Content Marketing Manager, you’ll bring…

• A strong understanding and passion for all things marketing
• A deep understanding of the B2B technology buyer and their journey
• A focus on business outcomes like pipeline and revenue influenced, not vanity metrics
• Daily, hands-on use of AI tools that drive outcomes and keep quality high
• Working knowledge of AEO/GEO and how AI search is changing content strategy
• Excellent communication and collaboration skills
• A willingness to fail-forward, learn and grow
• 5+ years of B2B SaaS content marketing, ideally at a scaling SaaS startup

As Gremlin’s Senior Content Marketing Manager, you’ve seen success with…

• Translating technical content into compelling copy and calls-to-action
• Producing and editing written, video, and visual content, including short-form video for LinkedIn and YouTube
• Owning and running content calendars
• Driving content engagement through owned, earned and paid channels
• Growing executives’ LinkedIn audiences, with numbers to show for it (follower growth, impressions, inbound podcast or speaking requests)
• Improving brand visibility in AI answer engines and tracking it
• Google Analytics, Search Console, and Tag Manager, plus an SEO/AEO platform such as Ahrefs or Semrush

*If you don't think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box—we’re looking for candidates that are particularly strong in a few areas, and have some interest and capabilities in others.*

Compensation

We expect the salary range for this role to be $145,000 - $165,000. We recognize that salary varies from person to person depending on level of experience and we welcome direct conversations about it. The final offer will vary based on assessment of a candidate's skills and ability and our budget and market data.

Gremlin offers competitive total compensation packages including 401k Matching, Equity and other benefits such as flexible time off and paid company holidays.

About Gremlin:

Gremlin is a team of industry veterans and people eager to learn from one another. We set the standard for reliability and equip leading organizations with the mindset and expertise needed to drive reliability improvements that move the world forward. We’re backed by top-tier investors Index Ventures, Amplify Partners, and Redpoint Ventures. Our customers love us, and we’re thrilled to be a partner in their success.

What Do We Care About:

• We Care about our PeoplePeople are our critical differentiators. The company strives to treat our people with respect, empathy, and dignity. We expect that our people will treat each other similarly. In both cases, we will assume good intent. All are welcome at Gremlin. We know our differences make us stronger and that our best ideas and contributions can come from anyone at any level.
• We Care about CollaborationGremlin is strongest when we come together as one team with shared goals. Be the glue, not the glitter. But as a remote company, teamwork and collaboration won’t happen by accident. We approach every challenge as a shared challenge. We rely on each other for diverse perspectives and creative ideas. We celebrate our wins as a team.
• We Care about ResultsBe high productivity, low drama. Results matter. To keep our pace, everyone owns the outcomes of their actions and takes action when needed. We reward speed over perfection. We empower each other to iterate and experiment.

You are welcome at Gremlin for who you are. The more voices and ideas we have represented in our business, the more we will all flourish, contribute, and build a more reliable internet. Gremlin is a place where everyone can grow and is encouraged. However you identify and whatever background you bring with you, please apply if this sounds like a role that would make you excited to come into work everyday.

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As set forth in Gremlin’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

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