Sr. Business Systems Analyst

Avalara, Inc.; United States; Remote; USD 120,000 - 170,000; Full time

Benefits offered by this job

Bonuses

Private medical insurance

Life insurance

Disability insurance

Job summary

Avalara, Inc. is seeking a Sr. Business Analyst for Marketing Technology to drive the roadmap across lead intake, enrichment, and Marketo-based campaign execution.

You will own the backlog and coordinate priorities between Marketing, RevOps, and Engineering to improve pipeline speed and data accuracy. You will groom requirements, define acceptance criteria, and govern Salesforce-Marketo mappings and related automation, while leveraging AI to surface edge cases and keep documentation current as

Qualifications

• Bachelor's degree or equivalent with analytics/business ops/technical program mgmt.
• 6–10+ years in MarTech product ownership (MAP + CRM + integrations) with GTM systems and Workfront/Fusion or equivalent intake automation.
• Proven backlog ownership and cross-functional leadership across Marketing, RevOps, Engineering, Analytics.
• Strong grasp of lead lifecycle, enrichment, dedupe, routing; consent/tagging/UTM alignment.
• Familiarity with Outreach/SDR workflows and server-side personalization/drafting patterns.
• Data fluency; comfortable with metrics, KPIs, and incident/root-cause narratives.

Responsibilities

• Groom and prioritize backlog across MLE and MAU teams, write acceptance criteria, and make trade-off calls on what ships next.
• Track KPIs like speed-to-lead, misrouting, and sync reliability; use AI-assisted analysis to surface patterns.
• Govern Salesforce-Marketo field mappings and MSI usage; resolve schema drift and sync errors.
• Drive automation patterns from Workfront to Marketo to reduce campaign build time.
• Document roadmaps, project health, and playbooks; keep documentation current with AI.

Skills

Backlog ownership

Cross-functional leadership

MarTech product ownership

GTM systems

Marketo architecture

Workfront/Fusion

Lead lifecycle & routing

Data reliability & quality

AI-enabled requirements

Stakeholder communication

Education

Bachelor's degree in Computer Science/Engineering/Information Management or related field

Tools

Marketo

Salesforce

Workfront

Fusion

MSI usage

Job description

What You'll Do

Avalara's Marketing Technology team needs a Sr. Business Analyst to drive roadmap and delivery across two critical systems: our lead intake/enrichment/routing services and the Marketo platform (MAU) that powers campaign execution. Reporting to our Director of Enterprise Sytems, Marketing Technology, you'll be the person who turns Marketing, RevOps, and Engineering priorities into a single, prioritized backlog with measurable outcomes. Unlike product roles scoped to one system, you'll own the connective tissue between lead data quality and campaign delivery, giving you direct visibility into how technical decisions affect pipeline speed and accuracy.

What Your Responsibilities Will Be

Most days you're grooming and prioritizing the backlog across the MLE and MAU teams, writing acceptance criteria, and making trade-off calls on what ships next, increasingly using AI to draft requirements and surface edge cases before they hit engineering. You'll track KPIs like speed-to-lead, misrouting, and sync reliability, using AI-assisted analysis to spot patterns in data-quality or routing failures before they show up in stakeholder reports. You'll also govern Salesforce-Marketo field mappings and MSI usage, resolving schema drift and sync errors as they surface, and drive Workfront-to-Marketo automation patterns that cut campaign build time. Day to day, you're documenting roadmaps, project health, and playbooks, using AI to keep that documentation current as the systems evolve.

What You'll Need to be Successful

• Bachelors degree in Computer Science, Engineering, Information Management, or a related technical field, or equivalent professional experience demonstrating analytics, business operations, or technical program management.
• 6–10+ years in MarTech product ownership (MAP + CRM + integrations) with hands‑on project experience in GTM systems, Marketo architecture and Workfront/Fusion or equivalent intake automation.
• Proven backlog ownership and cross‑functional leadership (Marketing, RevOps, Engineering, Analytics).
• Strong grasp of lead lifecycle, enrichment, dedupe, and routing; consent/tagging/UTM alignment.
• Familiarity with Outreach/SDR workflows and server‑side personalization/drafting patterns.
• Data fluency; comfort with metrics/KPIs and incident/root‑cause narratives.

AI

• 2+ years of hands‑on experience applying AI tools to product, backlog, system health monitoring — not just familiarity with the concepts
• Experience in identifying AI assisted monitoring use cases for platform health and performance indicators
• Development of agents in support of triage and issue resolution for data flows/other critical business use cases

Avalara is an AI-first Company

AI is embedded in our workflows, decision‑making, and products. Success here requires embracing AI as an essential capability.

• You'll bring experience using AI and AI‑related technologies, ready to thrive here.
• You'll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
• You'll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

How We'll Take Care of You

Total Rewards

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness

Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity

Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee‑run resource groups, each with senior leadership and exec sponsorship.

What You Need To Know About Avalara

We're defining the relationship between tax and tech.

We've already built an industry‑leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we're not slowing down until we've achieved our mission - to be part of every transaction in the world.

We're bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we've designed, that empowers our people to win. We've been different from day one. Join us, and your career will be too.

We're An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don't want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.