Sr. Brand Manager - Cholula

McCormick & Company; Cockeysville (MD); On-site; USD 141,000 - 170,000; Full time

Benefits offered by this job

Competitive compensation

Career growth opportunities

Diversity & flexible life stages

Job summary

McCormick & Company, a global leader in herbs, spices, seasonings and condiments, is seeking a Sr. Brand Manager for the Cholula portfolio at our Global Headquarters in Hunt Valley, Maryland. This role focuses on delivering growth for a $135M Cholula portfolio through strategic planning, consumer insights, and cross-functional collaboration.

The Sr. Brand Manager will lead product development, marketing campaigns, forecasting, and people management while aligning with brand positioning and

Qualifications

• 8 years marketing or sales experience designing marketing strategies.
• Experience leading cross-functional teams.
• Deep understanding of marketing principles and brand integration.
• Ability to interact with all levels of management.

Responsibilities

• Portfolio Strategy & Growth: develop and execute strategies to grow Cholula portfolio.
• Forecasting & performance analysis to inform decisions and adjust plans.
• Consumer insights to drive product development and marketing strategies.
• Product development & innovation in line with consumer needs and brand positioning.
• Marketing campaign development and cross-channel execution.
• People management and team leadership to enable collaboration.

Skills

Brand management

Cross-functional leadership

Strategic thinking

Leadership

Education

BA in Marketing, Business, or related

Job description

You may know McCormick as a leader in herbs, spices, seasonings, and condiments – and we’re only getting started. At McCormick, we’re always looking for new people to bring their unique flavor to our team.

McCormick employees – all 14,000 of us across the world – are what makes this company a great place to work.

This position will be supporting the Cholula business.

We are looking to hire a Sr. Brand Manager immediately at our Global Headquarters in Hunt Valley, Maryland.

What We Bring To The Table

The best people deserve the best rewards. In addition to the benefits you’d expect from a global leader (401k, health insurance, paid time off, etc.) we also offer:

• Competitive compensation


• Career growth opportunities


• Flexibility and Support for Diverse Life Stages and Choices

Position Overview

The Senior Brand Manager, Cholula, is responsible for management of the Cholula $135M portfolio with significant growth ambitions. Responsibilities include delivery of annual growth objectives, business forecasting and analysis of opportunities and risks, consumer research to drive insights, product development, creation of marketing campaigns, long-term planning and strategy, and people management.

Responsibilities

• Portfolio Strategy & Growth Delivery: Develop and execute strategies to achieve annual growth objectives for the Cholula portfolio. Translate long-term plans into actionable goals aligned with company priorities.


• Business Forecasting & Performance Analysis: Lead forecasting processes, monitor performance, and identify risks and opportunities. Use data and insights to inform decisions and adjust plans dynamically.


• Consumer Insights & Research: Conduct consumer research to uncover trends and inform product development and marketing strategies. Leverage insights to drive innovation and improve customer experience.


• Product Development & Innovation: Partner cross-functionally to develop new products and optimize existing offerings. Ensure alignment with consumer needs and brand positioning.


• Marketing Campaign Development: Collaborate on and oversee integrated marketing campaigns to drive awareness and engagement. Manage creative execution and ensure consistency across channels.


• People Management & Team Leadership: Coach and develop team members, fostering an inclusive and high-performance culture. Align team priorities with strategic objectives and enable collaboration.

Qualifications

• BA in Marketing, Business, or related discipline, MBA preferred


• 8 years marketing or sales experience designing marketing strategies and execution knowledge of brand building and product management.


• Management and development of direct reports and team


• Experience leading cross-functional teams


• Deep understanding of the industry sector and competitive landscape.


• In-depth understanding of concepts, principles, and practices of marketing, and how own area integrates with other Marketing areas and functional areas such as Sales, Finance, and Supply Chain.


• Exercises discretion regarding strategic recommendations, data and sources, analytic conclusions, and financial recommendations.


• Excellent leadership skills must be demonstrated. Demonstrated ability to build strong cross functional relationships. Ability to effectively interact with all levels of management, both internally and externally.


• Strategic Leadership - Develop and communicate specific and measurable marketing strategies


• Complexity/Project Management - Strong analytical and project leadership experience. Ability to manage multiple detailed projects to a tight timeline


• Communication - Outstanding communication and presentation skills

As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future.

Salary Range

140,500 - 170,000

Base salary compensation will be determined based on factors such as geographic location, skills, education, experience for this role, and/or internal equity of our current employees as part of any final offer. This position is also eligible to participate in McCormick’s Incentive Bonus (MIB) Plan/ McCormick’s Sales Incentive Bonus (SIB) Plan/ McCormick’s Dividend Program.

In Addition To a Competitive Compensation Package, Permanent Employees Of McCormick Are Eligible For Our Extensive Total Rewards Programs That Include

• Comprehensive health plans covering medical, vision, dental, life and disability benefits


• Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support


• Retirement and investment programs including 401(k) and profit-sharing plans

McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.