Sr. Brand Manager

ICEE; La Vergne (TN); On-site; USD 90,000 - 120,000; Full time

Job summary

ICEE is seeking a Senior Brand Manager to lead brand strategy, ensure brand integrity across touchpoints, and drive growth through innovative marketing plans. You will collaborate with executive leadership, sales teams, and external partners to elevate the brand’s market presence and profitability, while mentoring team members.

The role requires 7+ years of brand management, a Marketing degree (MBA preferred), and experience in food/CPG with budget management and vendor oversight.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• Minimum 7+ years of brand management experience with a proven track record of marketing initiatives.
• Experience in food/CPG industry is a plus.
• Demonstrated experience managing budgets and external agencies.
• Must possess and maintain a valid Real-ID Driver’s License at all times.

Responsibilities

• Act as the primary expert and advocate for the brand, ensuring alignment with company goals.
• Develop and execute annual and multi-year strategic marketing plans.
• Identify and explore growth opportunities through market trends and insights.
• Lead innovation initiatives, including new product launches and campaigns.
• Partner with Sales to develop customer-specific strategies and support key accounts.
• Oversee year-round brand engagement strategies.
• Manage external agencies to deliver high-quality campaigns.
• Monitor campaign performance and provide actionable recommendations.
• Present strategic recommendations to executive leadership.
• Provide mentorship to team members.

Skills

Leadership

Organizational skills

Communication

PowerPoint

Strategic thinking

Market analysis

Education

Bachelor’s degree in Marketing or related field

MBA preferred

Job description

POSITION SUMMARY

The Senior Brand Manager serves as the strategic leader and champion for assigned brands, ensuring brand integrity and consistent execution across all touchpoints. This role is responsible for identifying growth opportunities, driving innovation, and developing comprehensive marketing strategies to achieve short- and long-term business objectives. The Senior Brand Manager collaborates cross functionally with internal and external stakeholders, including executive leadership, sales teams, and external partners, to elevate the brand’s market presence and profitability.

ESSENTIAL FUNCTIONS

• Act as the primary expert and advocate for the brand, ensuring alignment with overall company goals and values.
• Develop and execute annual and multi-year strategic marketing plans.
• Identify and explore growth opportunities through market trends, customer insights, and competitive intelligence.
• Lead innovation initiatives, including the development and launch of new products and campaigns.
• Partner with Sales to develop customer-specific strategies and support key account engagements.
• Oversee the development and execution of year-round brand engagement strategies.
• Manage external agencies to deliver high-quality campaigns and creative assets.
• Monitor and analyze campaign performance, providing actionable recommendations.
• Present strategic recommendations and updates to executive leadership.
• Provide guidance and mentorship to team members.

COMPETENCIES

• Strong leadership and decision-making skills with a proven ability to influence cross-functional teams and stakeholders.
• Exceptional organizational and time management skills with the ability to juggle multiple priorities in a fast-paced environment.
• Creative and analytical mindset, capable of developing innovative solutions while interpreting data-driven insights.
• Strong communication and presentation skills, with experience engaging with executive teams and large audiences.
• High proficiency in PowerPoint design, ideation, and storytelling.
• Self-motivated and adaptable, with a results-oriented approach.

EDUCATION AND EXPERIENCE

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Minimum 7+ years of experience in brand management, with a proven track record of leading successful marketing initiatives. Experience in the food or CPG industry is a plus.
• Demonstrated experience managing budgets and external agencies.
• Must possess and maintain a valid Real-ID Driver’s License at all times.

TRAVEL REQUIREMENTS

• Ability to travel as needed for trade shows, customer meetings, and industry events (up to 20%).

Disclaimer: This position description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the team member. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

EEO Statement

J&J Snack Foods Corp.is an equal opportunity employer and prohibits discriminatory employment actions against, and treatment of, employees and applicants for employment based on actual or perceived Federal, State and local laws that prohibit employment discrimination on the basis of race, color, age, national origin, ethnicity, alienage, religion or creed, gender, gender identity, pregnancy, marital status, sexual orientation, citizenship, genetic disposition or characteristics, disability or veteran's status, sex offenses, prior record of arrest or conviction, genetic information or predisposing genetic characteristic, status as a victim or witness of domestic violence, sex offenses or stalking and unemployment status.