Sr Brand Activation Specialist

mydpr; Reston (VA); On-site; USD 90,000 - 130,000; Full time

Job summary

DPR Construction seeks a seasoned Brand Manager to lead execution of brand strategies and integrated campaigns. You will align messaging and design across channels, ensuring consistency with DPR's standards and values, while guiding cross-functional teams and partners.

With 6–8 years in brand management or marketing, you will mentor peers, analyze performance data, and drive initiatives that differentiate DPR's brand in competitive markets.

Qualifications

• Bachelor's degree in marketing, business administration, or a related field.
• 6–8 years of experience in brand management or marketing.

Responsibilities

• Leads planning and execution of integrated brand campaigns and activations that support business and marketing goals.
• Partners with regional and functional teams to align messaging, design, and brand experience across multiple channels.
• Provides subject matter expertise in brand compliance, accessibility, and design standards to ensure consistency and integrity of DPR's brand.
• Guides cross-functional collaboration for high-impact activations such as major events, sponsorships, and partnerships.
• Analyzes audience insights, competitive trends, and performance data to evaluate campaign effectiveness and refine strategies.
• Supports the development of experimental tactics and creative tests that advance DPR's brand differentiation and engagement.
• Mentors peers and provides guidance on brand processes, tools, and visual standards.

Job description

Job Description

At DPR, roles and responsibilities are more than describing a job title-they are a commitment to building great things together. The job description(s) below defines core responsibilities and the scope of the role and is a starting point. Every employee is expected to lead from where they are, take ownership of outcomes, and always act in the best interest of the team, customer, project and organization.

As a purpose-driven organization on a journey to be most admired, we rely on trust, shared leadership, open communication, disciplined action and a deep respect for the individual to drive exceptional performance. Success is not just about what we build, but who we build and how we build it: with integrity, enjoyment, uniqueness and an ever-forward mindset.

Job Summary

Leads the execution of brand strategies and initiatives that strengthen DPR's organizational identity and market presence. Oversees development and implementation of integrated brand campaigns and activations that align with enterprise and regional priorities. Applies advanced knowledge of marketing, communications, and brand management to ensure consistency across all customer and employee touchpoints. Serves as a resource to project teams and provides guidance on complex or high-visibility brand initiatives, ensuring adherence to DPR's brand standards and values.

Key Responsibilities

• Leads planning and execution of integrated brand campaigns and activations that support business and marketing goals.
• Partners with regional and functional teams to align messaging, design, and brand experience across multiple channels.
• Provides subject matter expertise in brand compliance, accessibility, and design standards to ensure consistency and integrity of DPR's brand.
• Guides cross-functional collaboration for high-impact activations such as major events, sponsorships, and partnerships.
• Analyzes audience insights, competitive trends, and performance data to evaluate campaign effectiveness and refine strategies.
• Supports the development of experimental tactics and creative tests that advance DPR's brand differentiation and engagement.
• Mentors peers and provides guidance on brand processes, tools, and visual standards.

Education Qualifications

Bachelor's degree in marketing, business administration, communications, or a related field required.

Work Experience

6-8 years of experience in brand management, marketing, or a related field required.

DPR Construction is a forward-thinking, self-performing general contractor specializing in technically complex and sustainable projects for the advanced technology, life sciences, healthcare, higher education and commercial markets. Founded in 1990, DPR is a great story of entrepreneurial success as a private, employee-owned company that has grown into a multi-billion-dollar family of companies with offices around the world.

Working at DPR, you'll have the chance to try new things, explore paths and shape your future. Here, we build opportunity together-by harnessing our talents, enabling curiosity and pursuing our collective ambition to make the best ideas happen. We are proud to be recognized as a great place to work by our talented teammates and leading news organizations like U.S. News and World Report, Forbes, Fast Company and Newsweek.

Explore our open opportunities at www.dpr.com/careers .