Senior Brand Activation Lead

mydpr; Reston (VA); On-site; USD 90,000 - 130,000; Full time

Job summary

DPR Construction seeks a seasoned Brand Manager to lead execution of brand strategies and integrated campaigns. You will align messaging and design across channels, ensuring consistency with DPR's standards and values, while guiding cross-functional teams and partners.

With 6–8 years in brand management or marketing, you will mentor peers, analyze performance data, and drive initiatives that differentiate DPR's brand in competitive markets.

Qualifications

• Bachelor's degree in marketing, business administration, or a related field.
• 6–8 years of experience in brand management or marketing.

Responsibilities

• Leads planning and execution of integrated brand campaigns and activations that support business and marketing goals.
• Partners with regional and functional teams to align messaging, design, and brand experience across multiple channels.
• Provides subject matter expertise in brand compliance, accessibility, and design standards to ensure consistency and integrity of DPR's brand.
• Guides cross-functional collaboration for high-impact activations such as major events, sponsorships, and partnerships.
• Analyzes audience insights, competitive trends, and performance data to evaluate campaign effectiveness and refine strategies.
• Supports the development of experimental tactics and creative tests that advance DPR's brand differentiation and engagement.
• Mentors peers and provides guidance on brand processes, tools, and visual standards.

Job description

DPR Construction seeks a seasoned Brand Manager to lead execution of brand strategies and integrated campaigns. You will align messaging and design across channels, ensuring consistency with DPR's standards and values, while guiding cross-functional teams and partners.

With 6–8 years in brand management or marketing, you will mentor peers, analyze performance data, and drive initiatives that differentiate DPR's brand in competitive markets.