Sr. B2B Performance Media Manager

Adobe Inc.; San Francisco (CA); On-site; USD 110,000 - 210,000; Full time

Job summary

A leading company in digital experiences seeks a dynamic Marketing Specialist/Mgr 4 for its Americas Media team. This innovative role focuses on segment-specific media strategies, optimizing campaign performance across multiple channels while driving pipeline growth and brand engagement.

Qualifications

• 6+ years of experience in B2B paid media strategy and execution.
• Hands-on experience with Account-Based Marketing (ABM).
• Proven ability to scale performance across emerging digital platforms.

Responsibilities

• Develop and implement full-funnel B2B digital media strategies.
• Collaborate with teams to tailor messaging for various media channels.
• Leverage campaign performance insights to optimize media spend.

Skills

Analytical skills

Communication skills

Collaboration skills

Education

Bachelor's degree in Marketing or Business

Job description

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

The Growth Marketing & Insights team at Adobe is seeking a dynamic Marketing Specialist/Mgr 4 to join our Americas Media team. In this innovative and hands-on role, you will develop and implement segment-specific media strategies, focusing on flawless performance optimization and channel innovation.

You will work closely with the Enterprise, Digital Media B2B, and Go-To-Market teams to translate marketing strategies into impactful cross-channel media programs. Your efforts will directly drive pipeline growth and brand engagement through creative media execution and performance optimization.

This is an outstanding opportunity for someone passionate about B2B marketing, eager to explore new digital frontiers, and adept at turning data into insightful decisions!

What you'll Do Cross-Functional Collaboration & Media Innovation

• Partner with campaign and sales teams to align media plans with upper and lower funnel campaign objectives and ABM priorities.
• Collaborate with creative and content teams to tailor messaging for emerging and non-traditional media channels.
• Work with internal teams and external agencies to support the execution and optimization of paid media campaigns.
• Stay current on B2B media trends, new technologies, and vendor offerings, proposing test-and-learn pilots that drive differentiation.

Media Strategy & Execution

• Develop and implement full-funnel B2B digital media strategies across traditional and emerging channels.
• Identify, evaluate, and scale media on platforms like Reddit, Quora, YouTube, podcast ads, and other innovative channels.
• Activate and optimize campaigns across traditional channels, programmatic, paid social, and digital video.
• Apply segmentation strategies for corporate and mid-market audiences.
• Leverage campaign performance insights to optimize media spend and drive continuous improvement.
• Partner with analytics teams to translate data into actionable recommendations.
• Support test-and-learn initiatives with clear hypotheses, measurement frameworks, and post-campaign analysis.

What you need to succeed

• Bachelor's degree in Marketing, Business, or a related field.
• 6+ years of experience in B2B paid media strategy and execution.
• Hands-on experience with Account-Based Marketing (ABM) and full-funnel media campaigns.
• Proven ability to scale performance across emerging digital platforms.
• Strong analytical approach with experience interpreting campaign performance data.
• Excellent collaboration and communication skills.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $110,800 -- $209,500 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be anEqual Employment Opportunityemployer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more.

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