Sr Associate, Marketing Tech & Automation

homechefinternalemployees; Chicago (IL); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

Paid holidays

Sick time

Job summary

Home Chef is seeking a Sr. Associate of Marketing Technology & Automation to power lifecycle marketing through data, automation, and scalable platform solutions.

You will translate campaign requirements into executable journeys across email, SMS, and push, partnering with Lifecycle Marketing to enable multi-channel programs from lead generation to retention. A depth of technical execution and strong SQL/AMPscript skills are essential.

Qualifications

• 3+ years of hands-on marketing automation experience.
• Experience building event-driven customer journeys using behavioral triggers and segmentation.
• SFMC or major enterprise ESP experience.
• Basic SQL knowledge for validating customer data.
• Strong email marketing fundamentals for lifecycle programs.
• SFMC Engagement Specialist Certification (preferred).
• AMPscript knowledge for dynamic content and testing.
• CDP experience; Simon AI is a plus.
• Proficiency with Figma for collaboration with Lifecycle & Creative teams.
• Familiarity with email testing platforms (e.g., Email on Acid).
• Bachelor's degree in a related field.

Responsibilities

• Translate campaign strategies into executable campaigns using marketing tech platforms.
• Develop and troubleshoot complex multi-step automations and journeys.
• Build, edit, and maintain dynamic email templates and assets with AMPscript.

Skills

Marketing automation

Event-driven journeys

SFMC

SQL

Email marketing

AMPscript

CDP

Simon AI

Figma

Email testing

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

Figma

Job description

We are looking for a Sr. Associate of Marketing Technology & Automation to support the technology, data, automation, and technical execution capabilities that power our customer lifecycle marketing strategy. In close partnership with the Lifecycle Marketing team, you will help translate marketing strategies and campaign requirements into scalable, technically sound solutions across our marketing technology ecosystem.

You’ll work closely with the Manager of Marketing Technology & Automation in a highly hands-on, technical role focused on building, maintaining, validating, and troubleshooting lifecycle marketing campaigns across email, SMS, and push throughout the customer lifecycle, including leads and activation, retention and loyalty, and re-engagement and winback.

The ideal candidate combines strong marketing automation and tactical execution skills with a deep interest in marketing technology, data, and automation. You are highly detail-oriented and operationally disciplined, comfortable working in marketing technology platforms and thrive on solving technical and executional challenges. You will serve as a technical subject-matter resource for Lifecycle Marketing, helping marketers bring campaigns to life through data, technology, automation, and scalable platform solutions.

Detailed Responsibilities

Campaign Enablement

Partner closely with the Lifecycle Marketing team to translate campaign strategies, briefs, and requirements into executable campaigns, leveraging marketing technology platforms and data solutions as needed.

Develop and troubleshoot complex, multi-step automations and/or journeys, including decision rule logic, wait conditions, data extension targeting, audience filters, re-entry rules, and cross-channel messaging.

Build, edit, and maintain highly dynamic email templates, content modules, and assets using HTML & CSS, as well as AMPscript conditional logic, fallback handling, personalization, loops, and lookups.

Troubleshoot ESP campaign setup and execution issues, escalating more complex technology or data issues as needed.

Data & Audience Operations

Execute day-to-day activities within the CDP to ESP pipeline, including audience creation & segmentation, flow creation, scheduling, testing, and deployment.

Partner with the Lifecycle Marketing team to leverage CDP capabilities with customer data to support targeting, personalization, and lifecycle marketing strategies within the ESP.

Support the ongoing maintenance of segmentation, flows, and other operational assets.

Document technical processes, campaign architecture, platform best practices, and operational workflows to improve team scalability and knowledge sharing.

Technical Quality Assurance & Campaign Validation

Own technical QA for lifecycle marketing campaigns, including Salesforce Marketing Cloud pre-send validation, audience validation, render testing, link testing, personalization checks, automation testing, and journey verification.

Test and validate triggered communications, customer journeys, automations, and cross-channel campaign experiences prior to launch.

Investigate unexpected campaign behavior, data discrepancies, automation failures, and other technical issues, partnering with Data or other teams as needed.

Establish and maintain operational QA processes and best practices that improve campaign accuracy, reliability, and scalability.

Provide technical guidance and support to Lifecycle Marketing throughout campaign development and execution.

Provide cross-functional support for external stakeholder teams leveraging SFMC, reporting requests, and platform administration.

This position requires 0% travel

Qualifications

• 3+ years of hands-on experience in marketing automation, executing lifecycle marketing campaigns.
• Strong experience building event-driven customer journeys using behavioral triggers, customer data, audience segmentation, and multi-channel automations.
• ESP experience, Salesforce Marketing Cloud or major enterprise ESP.
• Basic SQL knowledge for validating customer data.
• Strong understanding of email marketing fundamentals and lifecycle marketing best practices.
• SFMC Marketing Cloud Engagement Specialist Certification.
• Strong AMPscript knowledge for dynamic content setup and A/B testing.
• Experience with a Customer Data Platform (CDP); Simon AI is a big plus.
• Experience using Figma in collaboration with Lifecycle & Creative teams.
• Familiarity with email testing platforms, such as Email on Acid.
• Completion of a four-year degree program in a related field

More About Us

Candidates can experience Home Chef as a customer - enter promo code PEOPLE30 for $30 off your first order!

Perks and benefits

• Medical, dental, vision, life and disability insurance available
• Paid holidays, sick time and va