Sr Associate, Marketing Tech & Automation

homechef; Chicago (IL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Restaurant perks? No

Job summary

Home Chef is seeking a Sr. Associate of Marketing Technology & Automation to support lifecycle marketing campaigns across email, SMS, and push. Work closely with the Lifecycle Marketing team to translate strategies into scalable, technically sound solutions within the SFMC ecosystem.

You will build, maintain, validate, and troubleshoot campaigns, while partnering with data and technology teams to drive activation, retention, and re-engagement across the customer journey.

Qualifications

• 3+ years hands-on experience in marketing automation and lifecycle marketing execution.
• Ability to translate campaign requirements into scalable, technically sound solutions.
• Strong troubleshooting and QA for campaigns across email, SMS, and push.
• Document technical processes and collaborate with cross-functional teams.

Responsibilities

• Translate campaign strategies into executable journeys using our marketing tech stack.
• Build and troubleshoot multi-step automations with conditional logic and data extensions.
• Validate pre-send, render, links, and journey steps to ensure accuracy and scalability.
• Provide cross-functional support for SFMC reporting and platform administration.

Skills

Marketing automation

Lifecycle marketing

HTML & CSS

AMPscript

Tools

Salesforce Marketing Cloud

Job description

Founded in 2013, Home Chef is the leading meal solutions company with both a retail and online presence. Available online at homechef.com and in retail at more than 2,100 Kroger grocery stores, Home Chef is committed to inspiring and enabling more people to cook simple, delicious meals, no matter how busy they are.

In 2023, Home Chef introduced a new brand, Tempo ! Tempo features a rotating selection of ready-to-heat meals delivered directly to your door. These meals are better-for-you versions of familiar favorites, designed to save you time and reduce stress while maintaining a healthy lifestyle. Our Tempo menu includes options that are protein-packed, fiber-rich, calorie and carb conscious, keto-friendly, and dietitian-approved.

Similar to our recipes, we recognize that variety is the spice of life, and therefore, our employees also bring their uniqueness and color to our fantastic team. We're eager to work with humble team players and pragmatic next-level thinkers to innovate on Home Chef's offerings.

We are looking for a Sr. Associate of Marketing Technology & Automation to support the technology, data, automation, and technical execution capabilities that power our customer lifecycle marketing strategy. In close partnership with the Lifecycle Marketing team, you will help translate marketing strategies and campaign requirements into scalable, technically sound solutions across our marketing technology ecosystem.

You’ll work closely with the Manager of Marketing Technology & Automation in a highly hands‑on, technical role focused on building, maintaining, validating, and troubleshooting lifecycle marketing campaigns across email, SMS, and push throughout the customer lifecycle, including leads and activation, retention and loyalty, and re‑engagement and winback.

The ideal candidate combines strong marketing automation and tactical execution skills with a deep interest in marketing technology, data, and automation. You are highly detail-oriented and operationally disciplined, comfortable working in marketing technology platforms and thrive on solving technical and executional challenges. You will serve as a technical subject-matter resource for Lifecycle Marketing, helping marketers bring campaigns to life through data, technology, automation, and scalable platform solutions.

Campaign Enablement

• Partner closely with the Lifecycle Marketing team to translate campaign strategies, briefs, and requirements into executable campaigns, leveraging marketing technology platforms and data solutions as needed.
• Develop and troubleshoot complex, multi-step automations and/or journeys, including decision rule logic, wait conditions, data extension targeting, audience filters, re-entry rules, and cross-channel messaging.
• Build, edit, and maintain highly dynamic email templates, content modules, and assets using HTML & CSS, as well as AMPscript conditional logic, fallback handling, personalization, loops, and lookups.
• Troubleshoot ESP campaign setup and execution issues, escalating more complex technology or data issues as needed.

Data & Audience Operations

• Execute day-to-day activities within the CDP to ESP pipeline, including audience creation & segmentation, flow creation, scheduling, testing, and deployment.
• Partner with the Lifecycle Marketing team to leverage CDP capabilities with customer data to support targeting, personalization, and lifecycle marketing strategies within the ESP.
• Support the ongoing maintenance of segmentation, flows, and other operational assets.
• Document technical processes, campaign architecture, platform best practices, and operational workflows to improve team scalability and knowledge sharing.

Technical Quality Assurance & Campaign Validation

• Own technical QA for lifecycle marketing campaigns, including Salesforce Marketing Cloud pre-send validation, audience validation, render testing, link testing, personalization checks, automation testing, and journey verification.
• Test and validate triggered communications, customer journeys, automations, and cross-channel campaign experiences prior to launch.
• Investigate unexpected campaign behavior, data discrepancies, automation failures, and other technical issues, partnering with Data or other teams as needed.
• Establish and maintain operational QA processes and best practices that improve campaign accuracy, reliability, and scalability.
• Provide technical guidance and support to Lifecycle Marketing throughout campaign development and execution.
• Provide cross-functional support for external stakeholder teams leveraging SFMC, reporting requests, and platform administration.

This position requires 0% travel

Qualifications

• 3+ years of hands‑on experience in marketing automation, executing lifecycle marketing ca