Sr. Associate, Influencer

Adelphi Group; New York (NY); On-site; USD 60,000 - 70,000; Full time

Job summary

Golin Ketchum is seeking a Senior Associate, Influencer to join our team in New York. The role focuses on identifying and vetting influencers, leveraging tools like CreatorIQ, and managing budgets, contracts, and campaign logistics to deliver impactful influencer programs.

You will build strong relationships with influencers, serve as a liaison between client teams and talent, and help shape influencer strategies across industries while staying compliant with guidelines.

Qualifications

• Bachelor’s degree in marketing, communications or related field with 2+ years’ experience at a digital, advertising, media or PR agency.
• Deep understanding of social media and digital marketing, specifically influencer strategy.
• Excellent verbal, written, presentation and problem-solving skills.
• Experience working with influencer networks, individual influencers and influencer identification, management and measurement tools.

Responsibilities

• Identify and vet new influencers for current and future programs.
• Use tools like CreatorIQ to build influencer recommendations based on client objectives and metrics.
• Move influencer campaigns forward, manage budgets, contracts, and campaign data in AirTables.
• Build relationships with online influencers to deliver engaging content and results.
• Coordinate between client teams and influencers to achieve mutually beneficial outcomes.
• Manage off- and online influencer engagements, including events.
• Ensure all influencer engagements meet client and FTC guidelines.

Skills

Influencer strategy

Social media

Digital marketing

Education

Bachelor's degree in marketing, communications or related field

Tools

CreatorIQ

AirTable

Job description

Agency: Golin Ketchum

Job Function: Media

Job Subfunction: Earned Media

Senior Associate, Influencer

Golin Ketchum is looking for a Senior Associate, Influencer to join our team!

Golin Ketchum is the most awarded public relations agency of the decade. We create change that matters for our clients and our people. The kind of change that earns attention and shapes culture to build business.

Formed in 2026 from the merger of two iconic PR agencies, Golin Ketchum combines fearless creative and strategic excellence, fueled by Omnicom's industry-leading data and AI solutions, to uncover powerful insights and execute work that builds and protects the world’s greatest companies.

With specialized expertise across consumer and brands, corporate affairs, healthcare, technology, and food, agriculture and nutrition, we deliver integrated, high-impact communications services at scale.

At Golin Ketchum, culture matters. We are fiercely ambitious yet fundamentally kind and collaborate obsessively with the best clients in the world.

Want to create change that matters with us? Here are the details:

What You’ll Do

• Regularly identify and vet new and up-and-coming influencers for current and future programs.
• Utilize tools, like CreatorIQ, to put together influencer recommendations based on client objectives and key metrics
• Work to help move forward influencer campaigns and logistics around through tactics such as: maintaining budget trackers, drafting/updating influencer contracts, updating campaign AirTables, obtaining influencer insurance and additional necessary program details.
• Create meaningful relationships with online influencers to deliver above and beyond content and engagement
• Serve as a liaison between client teams and influencers to deliver mutually beneficial results.
• Manage off and online influencer engagements including experiential and influencer events.
• Ensure all influencer engagements, both paid and organic, meet client and FTC guidelines.
• Serve as an ambassador of Golin’s influencer capabilities as it relates to organic and new business opportunities.
• Cultivate a culture of support, growth and partnership among team.
• Foster and maintain productive and influential client relationships.
• Identify solutions and work with teams and independently to drive client success and grow relationships.
• Serve as culture builder and mentor, driving innovation and ideas while sparking team members’ careers.
• Help to develop influencer strategies across a number of industries, verticals, and brand programs.
• Stay on top of influencer marketing trends, relevant influencers for programs and industry news.

What You Have

• Bachelor’s degree in marketing, communications or related field with 2+ years’ experience at a digital, advertising, media or PR agency, and a deep understanding of social media and digital marketing, specifically influencer strategy.
• Passion for uncovering the latest digital marketing and social media platforms and tools.
• Excellent verbal, written, presentation and problem-solving skills.
• Experience working with influencer networks, individual influencers and influencer identification, management and measurement tools.
• Experience creating and executing paid social and digital campaigns across social channels such as Facebook, Snapchat, Twitter, Instagram and LinkedIn.
• Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives.
• A strong understanding of digital and content marketing strategies, the ability to integrate campaign elements across earned, owned and paid media, and apply analytics to measure results and provide insights.
• Highly adaptable and ability to shift priorities in real-time to meet client needs.

Golin Ketchum is proud to be an Equal Opportunity/Affirmative Action employer. Golin Ketchum recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

60k-70k

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

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