Director, Analytics

Interpublic; United States; On-site; USD 82,000 - 125,000; Full time

Job summary

Golin Ketchum is seeking a Director of Analytics to lead data strategy and insights across client teams. You will oversee social listening, campaign measurement, and earned media analyses, translating complex data into clear narratives for stakeholders.

You will act as the face of insights, nurture junior analysts, and spot opportunities to grow client relationships. This role requires strong communication and leadership in a fast-paced agency setting.

Qualifications

• 8+ years in digital analytics, market research or related field; agency experience preferred.
• Hands-on with large data sets and turning insights into actions.
• Able to interpret varied data sources and tell a clear story to non-experts.
• Strong communication to present complex concepts simply and effectively.
• Advanced analytics with knowledge of statistical techniques and tests.
• Excellent time management to juggle multiple deliverables and deadlines.
• Willingness to learn new tools and databases quickly.
• Experience leading and mentoring a team of junior analysts.

Responsibilities

• Be a change-agent within the agency, pushing client teams to innovate.
• Oversee projects including social listening, paid social reporting, and campaign measurement.
• Act as the face of insights at the client side with professionalism and credibility.
• Identify organic business development opportunities.
• Understand and explain the financial implications of analytics work.
• Jump in to support project execution when needed.

Skills

Digital analytics

Market research

Agency experience

Data analysis

Statistical methods

Communication skills

Storytelling with data

Time management

Mentoring analysts

Tools

BI tools

Job description

Agency: Golin Ketchum Job Function: Data and Analytics Job Subfunction: Data Science and Analytics Job Description: Director, Analytics

Golin Ketchum is looking for a Director, Analytics to join our team! Golin Ketchum is the most awarded public relations agency of the decade. We create change that matters for our clients and our people. The kind of change that earns attention and shapes culture to build business. Formed in 2026 from the merger of two iconic PR agencies, Golin Ketchum combines fearless creative and strategic excellence, fueled by Omnicom’s industry-leading data and AI solutions, to uncover powerful insights and execute work that builds and protects the world’s greatest companies. With specialized expertise across consumer and brands, corporate affairs, healthcare, technology, and food, agriculture and nutrition, we deliver integrated, high-impact communications services at scale. At Golin Ketchum, culture matters. We are fiercely ambitious yet fundamentally kind and collaborate obsessively with the best clients in the world.

Want to create change that matters with us?

What You’ll Do:

• Be a change-agent within our agency, asking tough questions of client teams and pushing them to innovate and think differently
• Oversee a variety of different types of projects including social listening, paid social reporting, earned media analysis, integrated campaign measurement and more
• Act as the face of insights and analytics at Golin to key stakeholders on the client side, portraying an air of professionalism and charisma that captivates clients and positions Golin as knowledgeable experts in the space
• Identify and initiate organic business development efforts and be able to identify incremental opportunities.
• Understand and manage agency financials and implications of analytics work to the broader business
• Be willing to jump in and get into the weeds of project execution when needed

What You Have:

• 8+ years of experience in digital analytics, market research or related field; agency experience preferred
• Hands-on experience analyzing large sets of data and turning it into actionable insights
• Comfort interpreting a variety of different data sources from qualitative research to primary survey data to secondary data sources and creating one cohesive story
• Exceptional communications skills and the ability to communicate complex concepts simply and effectively to audiences with limited knowledge of research or analytics
• Advanced analytical skills with proven understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations
• Time management skills and the ability to juggle multiple deliverables and timelines at once
• Ability to quickly learn new tools and databases
• Experience leading and mentoring a team of junior analysts

Golin Ketchum is proud to be an Equal Opportunity/Affirmative Action employer. Golin Ketchum recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

82k-125k

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