Sr. Analyst, SEO

Interpublic; United States; On-site; USD 70,000 - 75,000; Full time

Job summary

Omnicom Group is seeking a Senior SEO Analyst to help clients improve visibility in organic search. You will lead technical site analysis, content audits, and strategy development, working closely with design, development, social media, and SEM teams to align SEO with client goals.

You will present findings, build data-driven recommendations, and translate business objectives into actionable SEO tactics while collaborating with cross-functional teams to meet marketing goals.

Qualifications

• 2+ years of SEO or SEM experience.
• Familiar with keyword research, reporting, and link-building tools.
• Strong understanding of how keywords influence search results.
• Proficient with Adobe Analytics or Google Analytics.
• Advanced Excel, Word, and PowerPoint skills.
• Excellent research, writing, and presentation abilities.
• Collaborates effectively with cross-functional teams.

Responsibilities

• Provide SEO reports with data analysis, insights, and presentations.
• Lead technical site analysis, competitive analysis, and content audits.
• Audit websites to propose technical, creative, and CRO recommendations.
• Prioritize tasks by impact and feasibility.
• Present findings with supporting data.
• Develop content recommendations and technical analyses.
• Support marketing with SEO case studies, white papers, and blogs.
• Collaborate with design and development to implement SEO changes.
• Translate client goals into successful SEO strategies.
• Decide on final keyword lists with minimal supervision.
• Understand and apply various SEO/SEM tools and their pitfalls.

Skills

Analytical thinking

Research skills

Written communication

Presentation skills

Multitasking

Tools

Ahrefs

Screaming Frog

Lumar

Adobe Analytics

Google Analytics

Microsoft Excel

Word

PowerPoint

Job description

Agency: Omnicom Media Job Function: Media Job Subfunction: Performance Media

Job Description: Position Overview

In this role you will be responsible for helping clients improve their visibility in organic search results. The senior analyst will contribute strategic SEO recommendations to clients. Applicants will be expected to be regularly client-facing. Candidates must have a strong grasp of core search techniques such as content strategy and technical analysis. The senior analyst must understand client goals and the SEO strategy and incorporate them into the appropriate SEO tactics. This role involves a great deal of collaboration with design, development, social media, and search engine marketing (SEM) teams.

Responsibilities

• Provide SEO reports with little to no oversight, inclusive of data pulling, analysis, insights, and presentations
• Lead technical site analysis, competitive analysis, and content audits
• Audit website to create technical, creative, and CRO recommendations to improve organic visibility and on-site engagement, with brand priorities & goals in mind
• Prioritize tasks based on their likely effectiveness and ability to be implemented
• Present findings and back up recommendations with hard data
• Identify problems and form solutions for problems that can arise in reporting
• Develop content recommendations and technical analysis presentations
• Support marketing in the development of SEO case studies, white papers, blog posts, POV etc.
• Work with creative and development teams to ensure proper implementation of SEO recommendations
• Translate clients’ business goals and marketing objectives into successful search engine optimization strategies
• Decide upon final keyword lists with minimal supervision
• Understand a variety of SEO/SEM tool sets and be able to delineate when to use one vs another.
• Additionally, develop opinions on tools, their uses, and their pitfalls
• Build technical SEO acumen with ability to speak to and identify solutions to common SEO issues
• Collaborate with social, SEM, and offline marketing teams to implement SEO tactics designed to meet client’s marketing goals
• Present new tools and summarize industry articles to the internal team

Required Skills and Experience

• 2+ years of experience in SEO or relevant function, i.e., SEM
• Familiar with multiple keyword research, reporting, and link building tools
• Understanding of why certain search results appear for various keywords
• Expertise with technical SEO tools such as Ahrefs, Screaming Frog, and Lumar or similar tools.
• Comfortable with platforms including Adobe Analytics or Google Analytics
• Expertise with Microsoft Excel, Word, and PowerPoint
• Excellent research, writing, and presentation skills with an attention to detail
• Innovative thinker, intuitive learner, with ability to quickly find solutions in fast-moving industry.

Desired Skills and Experience

• Ability to multitask and handle other duties as assigned.
• Understanding of basic web development technologies with an understanding of HTML
• Knowledge of healthcare SEO concepts
• Ability to develop interpersonal relationships across client and team
• Experience with project management tools is a plus

70,000-75,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.

We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

At Omnicom Group, careers are designed for growth. We’ve purposefully crafted a transformative talent experience built with accountability in action - focused on community, impact, and opportunity.