Director, SEO & GEO

Interpublic; États-Unis; Sur place; USD 150 000 - 160 000; Plein temps

Résumé du poste

Omnicom Media is seeking an experienced SEO leader to act as primary day-to-day client contact for select business units. You will develop and execute innovative SEO programs aligned with clients' strategic goals and lead high-performing SEO teams across initiatives.

The role requires deep client/industry knowledge, strong leadership, and the ability to translate data into compelling client stories. You will collaborate with VP/SVP to up-sell opportunities and ensure enterprise-level SEO

Qualifications

• Bachelor's degree or related work experience.
• 8+ years of experience in online marketing, analytics, web development, content creation, or similar digital marketing tactics.
• Experience in a previous SEO role is required.
• Proven ability to collaborate with, influence, and represent company philosophies to external parties.

Responsabilités

• Key participant in strategic SEO planning and execution.
• Develops a deep understanding of the client business and the role the SEO program plays in meeting business goals.
• Ensures SEO best practices are applied across the account.
• Accountable for SEO program performance and meeting client goals.
• Demonstrates ability to present and sell strategies and recommendations through to the client.
• Ability to provide thought leadership in an evolving SEO landscape.

Connaissances

SEO strategy

Client management

Team leadership

Analytics

Formation

Bachelor's degree or related work experience

Outils

BrightEdge

Lumar

Semrush

Ahrefs

Similarweb

Description du poste

Agency: Omnicom Media Job Function: Media Job Subfunction: Performance Media

Job Description: Position Overview

In this role, you will serve as the primary day-to-day client contact on a specific piece(s) of business. This role involves deep client vertical knowledge which leads to managing the account and developing and executing innovative search engine optimization (SEO) programs that address clients\' strategic objectives. You will also be responsible for the development of strong SEO teams leading the execution of world-class SEO programs.

Responsibilities

• Key participant in strategic SEO planning and execution
• Develops a deep understanding of the client business and the role the SEO program plays in meeting business goals.
• Ensures SEO best practices are applied across the account.
• Accountable for SEO program performance and meeting client goals.
• Demonstrates ability to present and sell strategies and recommendations through to the client.
• Ability to provide thought leadership in an evolving SEO landscape.
• Identifies additional opportunities and partners with VP/SVP to up-sell and cross-sell to the client.
• Relationship liaison among the client, partner agencies, and the SEO practice.
• Ensures SEO is looped into key initiatives early and often.
• Develops client / partner agency presentations alongside the VP/SVP and contributes to enterprise level strategy.
• Works to improve productivity with a consistent focus on operational excellence.
• Supports external Business Development and Marketing initiatives such as sales pitches, case studies, etc.
• Accountable for setting expectations, providing feedback, and developing the team.
• Cascades agency updates to keep their team informed.
• Partners with team on test and learn opportunities.
• Ensures team has received all tools and training to excel in their roles.

Required Skills and Experience

• Bachelor\'s degree or related work experience
• 8+ years of experience in online marketing, analytics, web development, content creation, or similar digital marketing tactics.
• Experience in a previous SEO role is required.
• SEM experience is a plus.
• Ability to judge and quantify results of SEO efforts on behalf of our clients (i.e., understand/describe impact of results, compare actual results to needs of client) and the ability to translate this data into a story.
• Proven ability to collaborate with, influence, and represent company philosophies and expertise to external parties; including clients and partner agencies.
• Continued enthusiasm toward the craft and the desire to constantly educate one\'s self on the latest information.
• Experience in growing, managing, and inspiring teams; strong leadership and administrative skills.
• Fosters an environment that enables action.
• Strong interpersonal skills, including clear communication skills and a positive attitude.
• Solid organizational skills, attention to detail, and accuracy when working with numbers.
• Proficient in online analytics platforms (e.g. Google Analytics, Adobe Analytics, Google Search Console, Bing Webmaster Tools) and SEO tools (e.g. BrightEdge, Lumar, Semrush, Ahrefs, Similarweb, etc.).
• Proficient in Microsoft Office.

Desired Skills and Experience

• Experience with search platforms (e.g. Google Ads, Google Trends, etc.) is a plus.
• Analytics and computer programming skills are a plus (e.g. HTML, CSS, JavaScript, Python, R, etc.).
• Knowledge of Asana or other project management platforms a plus.

$150,000 - $160,000

To the extent permissible by local law, Omnicom\'s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.

Join us-we look forward to getting to know you.

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