Manager, SEO

Interpublic; United States; On-site; USD 90,000 - 95,000; Full time

Job summary

Omnicom Media is seeking an energetic SEO Manager to lead optimization efforts for our Fortune 1000 client roster. You will translate business goals into SEO strategies, plan content and site structure, and develop dashboards that reveal trends across multiple channels.

You will collaborate with creative and development teams to implement recommendations and share POVs on trends within the KINESSO SEO team. A strong analytics mindset and excellent client communication are essential.

Qualifications

• Substantial experience in SEO or digital marketing.
• Understanding of SEO platforms and analytics tools.
• Ability to explain technical concepts to non-technical stakeholders.
• Strong knowledge of how search engines work and SEO/SEM basics.
• Proficient with Outlook, Excel, PowerPoint, and Word.
• KINESSO does not require a college degree.

Responsibilities

• Manage senior analysts and help analysts grow professionally.
• Translate clients’ goals into SEO strategies.
• Plan site structure and content strategy.
• Develop client dashboards and reports to show trends.
• Collaborate with paid search to integrate SEO findings into broader media strategy.
• Be the main content point for SEO strategy for brands.
• Develop POVs on SEO tools, news, and trends within the team.
• Work with creative and development teams to implement SEO recommendations.

Skills

SEO strategy

Client communication

Analytical mindset

Tools

BrightEdge

Conductor

Searchmetrics

Moz

Screaming Frog

Job description

Agency: Omnicom Media Job Function: Media Job Subfunction: Performance Media

Omnicom Media is seeking an energetic, proactive, and analytically minded person to join our search engine optimization (SEO) team. The SEO manager is responsible for helping clients improve organic visibility wherever search results are presented (e.g., Google, Bing, YouTube, App Store). This role develops, implements, and manages SEO campaigns for our Fortune 1000 client roster. The job includes a great deal of client contact and cross-team collaboration between teams such as marketing, web development, web design, content production, mobile, social media, and public relations.

Responsibilities

• Manage senior analysts and help analysts grow into the next level of their career.
• Translate clients’ business goals and marketing objectives into successful search engine optimization strategies.
• Plan site structure and website content strategy
• Develop ongoing client dashboards and reports that yield qualitative and quantitative trends.
• Collaborate with paid search to feed SEO findings into broader online and offline media strategy.
• Ability to be the main point of content for your brands in regard to SEO strategy.
• Develop POVs on the various SEO/Search tools, news, and trends relevant to the client portfolio and share these within the larger KINESSO SEO team.
• Work with creative and development teams to ensure proper implementation of SEO recommendations.

Required Skills and Experience

• Substantial experience in SEO or digital marketing
• Understanding of the strengths of SEO platforms (e.g. BrightEdge, Conductor, Searchmetrics, Moz, Screaming Frog) and when to consult web analytics tools (e.g. Google Analytics, Adobe Analytics, Webtrends) instead.
• Ability to effectively communicate with clients, particularly in the area of explaining technical concepts to those in non-technical roles.
• Solid grasp of how search engines work as well as core SEO and SEM tenets.
• Strong grasp of Microsoft Outlook, Excel, PowerPoint, and Word.
• KINESSO does not require candidates to have a college degree

Desired Skills and Experience

• Specific technical web experience, such as expertise in HTML, JavaScript, and CSS, is preferred.
• Basic knowledge of website design and development.
• Ability to manage and prioritize multiple projects and tasks simultaneously.
• Experience training/managing team member a plus.
• Ability to manage projects independently.

$90,000 - $95,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.

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