Sr. Analyst - Field Marketing TMT

100 Salesforce, Inc.; Seattle (WA); On-site; USD 94,000 - 142,000; Full time

Job summary

Salesforce, Inc. seeks a proactive Strategic Field Events Senior Analyst for its Americas Field Marketing team. You will translate business goals into multi-channel campaigns that generate pipeline, shorten sales cycles, and strengthen client relationships within the TMT vertical.

The role spans planning, execution, analytics, and cross-functional collaboration with Product Marketing, SMEs, and executive sales leadership to drive ROI and product adoption.

Qualifications

• 5+ years of B2B marketing experience.
• Proven grasp of enterprise buyer journeys and executive audience engagement.
• Hands-on experience designing integrated campaigns, email sequences, and lead-nurturing workflows.
• Sharp analytical capabilities with ability to translate marketing metrics into actionable strategies.

Responsibilities

• Formulate and execute target-driven field marketing strategies that support revenue goals and build sales pipeline across the region.
• Partner directly with regional sales leadership and account teams to build targeted campaigns that address key client challenges, fuel pipeline hotspots, and accelerate deal conversion.
• Plan and execute high-impact live/hybrid events, webinars, and digital initiatives to build brand presence and advance prospective leads.
• Direct vendor and agency partners to ensure seamless execution for live, hybrid, and digital brand experiences.
• Track campaign efficacy using analytics dashboards and KPI to maximise ROI and conversion metrics.
• Collaborate with Product Marketing, SMEs, and leadership to deliver tailored sales enablement resources.
• Champion vertical-tailored content aligned with current market trends and buyer demands.

Skills

B2B marketing

Campaign execution

Analytical skills

Communication

CRM familiarity

Tools

Tableau

Job description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category Marketing & Communications

Job Details About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Experience

We are seeking a proactive, strategic, and detail-minded Strategic Field Events Senior Analyst to join our Americas Field Marketing team, specializing in the Technology, Media, and Telecommunications (TMT) vertical. Operating at the crossroads of sales, marketing, and vertical strategy, you will translate key business goals into multi-channel regional marketing campaigns that generate pipeline, speed up sales cycles, foster deep client relationships, and boost product adoption. The ideal candidate thrives whether drafting strategic blueprints, joining sales alignment meetings, hosting executive gatherings, managing campaign operations, or analyzing data to refine future marketing strategies.

What You’ll Actually Be Doing

• Strategy & Pipeline: Formulate and execute target-driven field marketing strategies that support revenue goals and build sales pipeline across the region.
• Sales Alignment: Partner directly with regional sales leadership and account teams to build targeted campaigns that address key client challenges, fuel pipeline hotspots, and accelerate deal conversion.
• Event & Initiative Management: Plan and execute high-impact live/hybrid events, virtual sessions (ie: webinars and virtual workshops), and digital initiatives (ie: industry sub-sector email nurtures) to build brand presence and advance prospective leads.
• Vendor Management: Direct vendor and agency partners to ensure seamless execution for live, hybrid, and digital brand experiences.
• Performance Analytics: Track campaign efficacy using analytics dashboards (e.g., Tableau) and key performance indicators to maximize marketing ROI and conversion metrics.
• Cross-Functional Collaboration: Work closely with Product Marketing, Subject Matter Experts, Program Leads, and executive sales leadership to gather feedback and deliver tailored sales enablement resources.
• Thought Leadership: Champion vertical-tailored content and messaging aligned with current TMT market trends and buyer demands.

You’re Our Person If…

• Experience: 5+ years of B2B marketing experience (exposure to or background with mission-driven organizations and non-profits is a plus).
• B2B Strategy: Proven grasp of enterprise buyer journeys, executive audience engagement, and B2B sales pipelines.
• Campaign Execution: Hands-on experience designing integrated campaigns, email sequences, and lead-nurturing workflows.
• Analytical Skills: Sharp analytical capabilities with a demonstrated track record of translating marketing metrics into actionable strategic adjustments.
• Communication: Strong written and verbal communication skills, with an ability to distill complex insights for executive leadership and cross-functional teams.
• Technical Proficiency: Familiarity with modern CRM platforms, marketing automation tools, and business intelligence suites (e.g., Tableau) is preferred.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com. At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $94,000 - $142,300 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable. We're Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you've come to the right place.