Sr. Digital Measurement & Tagging Analyst

Darden; Orlando (FL); On-site; USD 70,000 - 90,000; Full time

Job summary

Darden is seeking a Senior Analyst, Digital Analytics to implement digital measurement solutions and support analytics tracking across their web and mobile platforms. This role involves collaboration with various teams to ensure accurate data capture and compliance.

Ideal candidates should have hands-on experience with Google Tag Manager, strong JavaScript skills, and knowledge of analytics platforms like Google Analytics or Adobe Analytics. A Bachelor’s Degree and at least 3 years in digital analytics or marketing technology are required.

Qualifications

• 3+ years of experience in digital analytics implementation, tag management, or marketing technology.
• Hands-on experience with Google Tag Manager and analytics platforms.
• Experience in privacy sensitive environments.

Responsibilities

• Implement and update enterprise tag management using Google Tag Manager.
• Coordinate with teams to ensure tagging integrity through updates and new releases.
• Support analytics tracking implementations within Google Analytics and Adobe Analytics.
• Document technical standards and promote best practices in digital measurement.

Skills

Google Tag Manager

Front-end JavaScript

Google Analytics

Adobe Analytics

Online Conversion APIs

HTML

CSS

APIs

JSON

Technical Documentation

Cross-functional Communication

Education

Bachelor’s Degree

Job description

Job Overview

As a Senior Analyst, Digital Analytics at Darden Restaurants, you will support and implement digital measurement requirements and tracking solutions for CRM, experimentation, and digital analytics across Darden’s websites and mobile applications. This role partners closely with CRM, Media, IT, and Legal teams to ensure accurate, compliant, and scalable data capture in partnership with Engineering and Digital Analytics for advanced or platform-level implementations that enable marketing activation, experimentation, and personalization across the brand portfolio.

Responsibilities

• Implement and update enterprise tag management using Google Tag Manager, including client‑side, server‑side, and hybrid configurations across web and mobile platforms.
• Contribute to defining data layers, events, and tagging standards in partnership with Media and IT to support marketing, experimentation, and activation use cases.
• Use lightweight JavaScript for tagging logic and experimentation triggers, with basic ability to read and interpret front‑end scripts.
• Coordinate with Media and IT to ensure tagging integrity through site updates, platform changes, and new feature releases.
• Support analytics tracking implementations within GA and Adobe Analytics; partner with IT for platform setup and backend implementation.
• Support digital measurement implementations by building tagging solutions within TMS and validating data accuracy.
• Leverage Google Cloud Platform and related tools for marketing data integration and engineering use cases through collaboration with engineering.
• Support CAPI integrations by configuring client‑side tags or triggers, performing QA on CAPI‑related events, and partnering with Media/IT to troubleshoot or enhance API‑driven conversion tracking.
• Ensure reliable data flows between websites, apps, analytics platforms, and media platforms.
• Partner with CRM, Media, and Legal teams to support consent‑aware, privacy‑compliant data collection and activation.
• Support A/B testing, personalization, and experience delivery using Adobe Target.
• Document technical standards, tagging specifications, and implementation patterns.
• Promote best practices in digital measurement, experimentation, and marketing technology foundations.

Required Skills

• Hands on experience with Google Tag Manager, including custom events, variables, and triggers.
• Working proficiency in front‑end JavaScript used for tagging and testing.
• Experience with analytics platforms such as Google Analytics and/or Adobe Analytics.
• Experience supporting Online Conversion APIs (e.g., Facebook CAPI, Snapchat CAPI, Google CAPI).
• Experience partnering with CRM, Media, IT, and Legal teams.
• Familiarity with web technologies such as HTML, CSS, APIs, JSON, and browser debugging tools.
• Strong technical documentation and cross‑functional communication skills.
• General knowledge of AI.

Required Experience

• At least 3+ years of experience in digital analytics implementation, tag management, or marketing technology.

Preferred Education & Qualifications

• Bachelor’s Degree.
• Experience with Adobe Target or similar experimentation and personalization platforms.
• Experience supporting tagging and analytics across both web and mobile applications.
• Experience working in privacy sensitive or consent managed environments.
• Experience within enterprise marketing technology ecosystems.
• Leverage required tools with AI.