Sr. Amazon Marketing Manager

Beacon Hill Staffing Group; Mansfield (MA); On-site; USD 120,000 - 160,000; Full time

Job summary

Beacon Hill Staffing Group is seeking a Sr. Amazon Marketing Manager for the Greater Boston area.

You will lead Amazon account marketing strategy across brands, drive traffic, ROAS, and share growth, and coordinate cross-functional teams including Growth & Demand, Digital Shelf, CRM, and Brand CoE to execute omnichannel plans. You will own retailer relationships, manage A+ content, PDP optimization, and search strategy, and partner with Merchandising and Sales on promotional calendars.

Qualifications

• 7+ years of Amazon marketplace, ecommerce, or retail media experience.
• Proven track record developing and executing Amazon growth strategies including Sponsored Ads and DSP.
• Strong understanding of Amazon algorithm, search dynamics, and PDP conversion drivers.
• Strong analytical and communication skills with the ability to educate and influence others.

Responsibilities

• Lead Amazon account marketing strategy across the portfolio of brands.
• Drive Amazon sell-through, ROAS, and share growth by brand.
• Own Amazon retailer relationships including ads reps and vendor teams.
• Lead A+ content, brand store, and PDP execution in partnership with CoEs and IHA.
• Coordinate cross-functional resources to execute omnichannel standards.

Skills

Amazon advertising

Cross-functional collaboration

Data-driven decisions

Strategic marketing

Tools

Amazon Ads DSP

Job description

Job Information

Title: Sr. Amazon Marketing Manager

Client: Consumer Goods

Duration: Full-Time/Permanent Position

Location: Greater Boston

Onsite Requirement: 4-day Onsite

Job Description

The Sr Marketing Manager, Amazon is responsible for driving sell-through, share growth, and account marketing strategy for the Amazon channel across the portfolio of brands. This role is accountable for traffic, conversion, and share growth. This role operates as the primary marketing leader for Amazon, orchestrating cross-functional resources from Growth & Demand (media), Digital Shelf & CRM (shelf standards), Brand CoE (brand briefs), and IHA/Content CoE (assets) to execute against omnichannel standards. This role partners closely with Product Marketing and Sales to define the Amazon account strategy, build the account marketing calendar, and lead all account-facing marketing execution - leveraging CoE experts as needed for sell-in.

Essential Functions

Serve as the primary marketing lead for the Amazon channel - account-facing across the retailer and internally across the RMEO organization.Develop and own the Amazon account marketing strategy in partnership with Product Marketing, CoEs and SalesBuild the Amazon marketing calendar to maximize channel potential across seasons, launches, and key momentsDrive Amazon sell-through, ROAS, and share growth by brand across the Amazon channelPartner with the CoEs to ensure Amazon account success while adhering to omnichannel standards and guidelinesCoordinate cross-functionalresources from Growth & Demand , Digital Shelf & CRM (PDP standards), Brand CoE (briefs), and IHA/Content (assets)Own Amazon retailer relationship in regards to marketing- including Amazon Ads reps, Amazon Retail team, and agency partnersLead A+ content, brand store, and PDP execution in partnership with IHA and Digital Shelf & CRM - briefing content against Amazon specManage Amazon search rank, sponsored placement, and organic ranking strategy in partnership with Growth & DemandOwn Amazon algorithm intelligence - search terms, competitive positioning, and organic performance driversMonitor, analyze, and report on Amazon channel performance including sell-through, ROAS, share of search, review velocity, and availabilityLead ROI analysis, campaign tracking, and competitive analysis to inform future Amazon investment decisionsPartner with Merchandising and Sales on Amazon promotional calendar and joint business planningEscalate media investment needs and shelf issues to the appropriate CoE - pod lead coordinates, does not own headcountReport Amazon channel KPIs (sell-through, ROAS, search rank, availability) to RMEO LeadSupport set up of new skus for 3P partners

KPIs OWNED

• Amazon sell-through
• Amazon share of search / share of shelf
• Retailer search rank
• Pod-level ROAS
• Review velocity
• Availability rate

Minimum Requirements

Minimum Requirements7+ years of Amazon marketplace, ecommerce, or retail media experienceProven track record developing and executing Amazon growth strategies including Sponsored Ads and DSPStrong understanding of Amazon algorithm, search dynamics, and PDP conversion driversStrong quantitative and qualitative analytical skills with fluency in Amazon reporting toolsExperience managing agency partners and cross-functional stakeholdersStrong problem-solving and communication skills with the ability to educate and influence others in the organization

Preferred Skills

Amazon Vendor Central and/or Seller Central experienceExperience with retail media planning and unified investment frameworksYou have an account owner mindset - you treat Amazon like your own business, not just a marketing channelYou are analytical, data-driven, and use performance data to drive decisionsYou have excellent attention to detail, follow-through, and a strong sense of urgency for deadlinesYou are a resourceful go-getter who thrives in a matrixed environmentYou partner effectively with brand, creative, digital shelf, and sales teamsUnderstanding of A+ content, brand stores, and Amazon-specific content-to-commerce best practices

Beacon Hill is an equal opportunity employer and individuals with disabilities and/or protected veterans are encouraged to apply.

California residents: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Company Profile

Beacon Hill Technologies, a premier National Information Technology Staffing Group, provides world class technology talent across all industries utilizing a complete suite of staffing services. Beacon Hill Technologies' dedicated team of recruiting and staffing experts consistently delivers quality IT professionals to solve our customers' technical and business needs. Beacon Hill Technologies covers a broad spectrum of IT positions, including Project Management and Business Analysis, Programming/Development, Database, Infrastructure, Quality Assurance, Production/Support and ERP roles. Learn more about Beacon Hill and our specialty divisions, Beacon Hill Associates, Beacon Hill Financial, Beacon Hill HR, Beacon Hill Legal, Beacon Hill Life Sciences and Beacon Hill Technologies by visiting www.bhsg.com .

Benefits Information

• Beacon Hill offers a robust benefit package including, but not limited to, medical, dental, vision, and federal and state leave programs as required by applicable agency regulations to those that meet eligibility.
• Upon successfully being hired, details will be provided related to our benefit offerings.

We look forward to working with you.Beacon Hill. Employing the Future