Sr. Amazon Marketing Manager

Beacon Hill; Mansfield (MA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Leave programs

Job summary

Beacon Hill is seeking a Sr Marketing Manager for Amazon to drive sell-through, share growth, and account marketing strategy across our brand portfolio. You will lead traffic, conversion, and ROAS, coordinating with Growth & Demand, Digital Shelf, Brand CoE, and IHA/Content CoE to execute omnichannel standards.

You will partner with Product Marketing and Sales to define the Amazon strategy, build the account marketing calendar, and lead all account-facing execution, leveraging CoE experts as

Qualifications

• 7+ years of Amazon marketplace, ecommerce, or retail media experience.
• Proven track record developing and executing Amazon growth strategies including Sponsored Ads and DSP.
• Strong quantitative and qualitative analytical skills with fluency in Amazon reporting tools.
• Experience managing agency partners and cross-functional stakeholders.

Responsibilities

• Serve as the primary marketing lead for the Amazon channel - account-facing across the retailer and RMEO.
• Develop and own the Amazon account marketing strategy in partnership with Product Marketing, CoEs and Sales.
• Build the Amazon marketing calendar to maximize channel potential across seasons, launches, and moments.
• Drive Amazon sell-through, ROAS, and share growth by brand across the Amazon channel.
• Lead A+ content, brand store, and PDP execution in partnership with IHA and Digital Shelf & CRM.
• Own Amazon retailer relationships with Ads reps, Retail team, and agency partners.
• Monitor, analyze, and report on Amazon channel performance including sell-through and availability.

Skills

Amazon marketing

ROAS optimization

Cross-functional collaboration

Analytics

Communication skills

Tools

Amazon Seller Central

Amazon Vendor Central

A+ content

Job description

Job Description

The Sr Marketing Manager, Amazon is responsible for driving sell-through, share growth, and account marketing strategy for the Amazon channel across the portfolio of brands. This role is accountable for traffic, conversion, and share growth.

This role operates as the primary marketing leader for Amazon, orchestrating cross-functional resources from Growth & Demand (media), Digital Shelf & CRM (shelf standards), Brand CoE (brand briefs), and IHA/Content CoE (assets) to execute against omnichannel standards. This role partners closely with Product Marketing and Sales to define the Amazon account strategy, build the account marketing calendar, and lead all account-facing marketing execution - leveraging CoE experts as needed for sell-in.

Essential Functions

• Serve as the primary marketing lead for the Amazon channel - account-facing across the retailer and internally across the RMEO organization.
• Develop and own the Amazon account marketing strategy in partnership with Product Marketing, CoEs and Sales
• Build the Amazon marketing calendar to maximize channel potential across seasons, launches, and key moments
• Drive Amazon sell-through, ROAS, and share growth by brand across the Amazon channel
• Partner with the CoEs to ensure Amazon account success while adhering to omnichannel standards and guidelines
• Coordinate cross-functionalresources from Growth & Demand , Digital Shelf & CRM (PDP standards), Brand CoE (briefs), and IHA/Content (assets)
• Own Amazon retailer relationship in regards to marketing- including Amazon Ads reps, Amazon Retail team, and agency partners
• Lead A+ content, brand store, and PDP execution in partnership with IHA and Digital Shelf & CRM - briefing content against Amazon spec
• Manage Amazon search rank, sponsored placement, and organic ranking strategy in partnership with Growth & Demand
• Own Amazon algorithm intelligence - search terms, competitive positioning, and organic performance drivers
• Monitor, analyze, and report on Amazon channel performance including sell-through, ROAS, share of search, review velocity, and availability
• Lead ROI analysis, campaign tracking, and competitive analysis to inform future Amazon investment decisions
• Partner with Merchandising and Sales on Amazon promotional calendar and joint business planning
• Escalate media investment needs and shelf issues to the appropriate CoE - pod lead coordinates, does not own headcount
• Report Amazon channel KPIs (sell-through, ROAS, search rank, availability) to RMEO Lead
• Support set up of new skus for 3P partners

KPIs OWNED

• Amazon sell-through
• Amazon share of search / share of shelf
• Pod-level ROAS
• Availability rate
• 7+ years of Amazon marketplace, ecommerce, or retail media experience
• Proven track record developing and executing Amazon growth strategies including Sponsored Ads and DSP
• Strong understanding of Amazon algorithm, search dynamics, and PDP conversion drivers
• Strong quantitative and qualitative analytical skills with fluency in Amazon reporting tools
• Experience managing agency partners and cross-functional stakeholders
• Strong problem-solving and communication skills with the ability to educate and influence others in the organization

Preferred Skills

• Amazon Vendor Central and/or Seller Central experience
• Experience with retail media planning and unified investment frameworks
• You have an account owner mindset - you treat Amazon like your own business, not just a marketing channel
• You are analytical, data-driven, and use performance data to drive decisions
• You have excellent attention to detail, follow-through, and a strong sense of urgency for deadlines
• You are a resourceful go-getter who thrives in a matrixed environment
• You partner effectively with brand, creative, digital shelf, and sales teams
• Understanding of A+ content, brand stores, and Amazon-specific content-to-commerce best practices

Beacon Hill is an equal opportunity employer and individuals with disabilities and/or protected veterans are encouraged to apply.

California residents:

Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Completion of this form is voluntary and will not affect your opportunity for employment, or the terms or conditions of your employment. This form will be used for reporting purposes only and will be kept separate from all other records.

Company Profile

Beacon Hill Technologies, a premier National Information Technology Staffing Group, provides world class technology talent across all industries utilizing a complete suite of staffing services. Beacon Hill Technologies' dedicated team of recruiting and staffing experts consistently delivers quality IT professionals to solve our customers' technical and business needs.

Beacon Hill Technologies covers a broad spectrum of IT positions, including Project Management and Business Analysis, Programming/Development, Database, Infrastructure, Quality Assurance, Production/Support and ERP roles.

Learn more about Beacon Hill and our specialty divisions, Beacon Hill Associates, Beacon Hill Financial, Beacon Hill HR, Beacon Hill Legal, Beacon Hill Life Sciences and Beacon Hill Technologies by visiting www.bhsg.com.

Benefits Information

• Beacon Hill offers a robust benefit package including, but not limited to, medical, dental, vision, and federal and state leave programs as required by applicable agency regulations to those that meet eligibility. Upon successfully being hired, details will be provided related to our benefit offerings.