Sr. Advertising Strategist - Amazon

Adweek; San Diego (CA); On-site; USD 90,000 - 150,000; Full time

Job summary

Adweek is seeking an Advertising Strategist for Amazon to own and optimize campaigns, drive ROI, and mentor junior team members. This senior role demands data-driven decision making and cross-functional collaboration with clients and internal teams.

You will manage Amazon search campaigns, develop strategies across platforms, analyze performance, report KPIs, and lead initiatives to improve efficiency and client satisfaction.

Qualifications

• Bachelor’s degree or equivalent experience in Marketing, Business, or related field.
• 5+ years of digital marketing experience, including agency experience.
• Strong experience with Amazon Ads (Amazon Ad Console required).
• Experience with additional platforms (Google Ads, Walmart Connect, or similar) preferred.
• Proven ability to manage and optimize performance-driven ad campaigns.
• Strong analytical, data-driven mindset with ability to interpret and act on data.
• Excellent communication skills with both internal teams and clients.
• Strong project management skills and ability to lead initiatives.
• Proficiency in Excel/Google Sheets for data analysis and reporting.
• Ability to manage multiple priorities in a fast-paced environment.
• Experience mentoring or training junior team members preferred.

Responsibilities

• Own and manage Amazon search advertising campaigns across multiple clients.
• Develop and execute digital advertising strategies to drive ROI and performance.
• Analyze campaign data and translate insights into actionable optimization plans.
• Align advertising strategies with overall retail and client business objectives.
• Conduct market research and competitor analysis to inform campaign direction.
• Identify and implement opportunities to improve campaign performance and impact.
• Communicate regularly with internal teams and clients on performance and strategy.
• Leverage tools (including AI) to improve efficiency and campaign outcomes.
• Lead projects and drive initiatives that improve operational performance and client satisfaction.
• Serve as a subject matter expert (SME) in key functional areas and contribute to training content.
• Mentor junior team members and support team development.
• Participate in team scrums, training, and ongoing knowledge development.
• Ensure performance meets or exceeds established KPIs.

Skills

Amazon Ads

Data analysis

Campaign optimization

Excel/Google Sheets

Communication

Project management

Education

Bachelor’s degree or equivalent

Tools

Amazon Ad Console

Google Ads

Walmart Connect

Job description

Advertising Strategist - Amazon

Senior-level digital strategist responsible for owning and optimizing Amazon advertising campaigns, driving performance and ROI through data-driven decision-making. Acts as a subject matter expert, leads key initiatives, and mentors junior team members while partnering cross-functionally to align strategy with client goals.

Responsibilities

• Own and manage Amazon search advertising campaigns across multiple clients
• Develop and execute digital advertising strategies to drive ROI and performance
• Analyze campaign data and translate insights into actionable optimization plans
• Align advertising strategies with overall retail and client business objectives
• Conduct market research and competitor analysis to inform campaign direction
• Identify and implement opportunities to improve campaign performance and impact
• Communicate regularly with internal teams and clients on performance and strategyLeverage tools (including AI) to improve efficiency and campaign outcomes
• Lead projects and drive initiatives that improve operational performance and client satisfaction
• Serve as a subject matter expert (SME) in key functional areas and contribute to training content
• Mentor junior team members and support team development
• Participate in team scrums, training, and ongoing knowledge development
• Ensure performance meets or exceeds established KPIs

Requirements

• Bachelor’s degree or equivalent experience in Marketing, Business, or related field
• 5+ years of digital marketing experience, including agency experience
• Strong experience with Amazon Ads (Amazon Ad Console required)
• Experience with additional platforms (Google Ads, Walmart Connect, or similar) preferred
• Proven ability to manage and optimize performance-driven ad campaigns
• Strong analytical, data-driven mindset with ability to interpret and act on data
• Excellent communication skills with both internal teams and clients
• Strong project management skills and ability to lead initiatives
• Proficiency in Excel/Google Sheets for data analysis and reporting
• Ability to manage multiple priorities in a fast-paced environment
• Experience mentoring or training junior team members preferred

Salary Expectations

• $90-150k