Sr. AD, Oncology Regional Marketing

Boehringer Ingelheim; Ridgefield (CT); Teletrabalho; USD 170 000 - 269 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Health benefits

Retirement savings

Paid time off

Paid holidays

Disability insurance

Life insurance

Resumo da oferta

Boehringer Ingelheim seeks a Senior Associate Director of Oncology Regional Marketing to lead regional and national brand plans, coordinating with external stakeholders and cross-functional teams. You will guide tactical execution to meet regional objectives while aligning with national strategies.

The role emphasizes leadership, market insights, and collaboration with clinical and patient communities, with remote-friendly options and a comprehensive rewards program.

Qualificações

• 8+ years in US pharmaceutical industry with marketing experience
• Strong leadership and cross-functional collaboration abilities
• Experience with digital partners and analytics is a plus

Responsabilidades

• Supports regional and national business planning.
• Contributes regional input to programs and tactics.
• Liaises with stakeholders to align strategies.
• Engages with clinical stakeholders and patient groups.
• Maintains regulatory and compliance standards in marketing.

Conhecimentos

Experience: 8+ years in pharma

Leadership

Project management

Budget management

Cross-functional leadership

Communication skills

Willingness to travel

Formação académica

Bachelor’s degree

MBA preferred

Ferramentas

MS Office

Outlook

Database applications

Descrição da oferta de emprego

Compensation Data

The base salary range for this position is $170,000 to $269,000. The position may be eligible for a role-specific discretionary bonus, relocation assistance, and/or other compensation elements. We continuously review market data and may adjust salary ranges as needed in the future. Actual compensation will be based on job-related factors such as skills, experience, qualifications, and other factors permitted by law. Benefits include medical, dental, and vision coverage, retirement savings opportunities, paid time off, paid holidays, disability and life insurance benefits, and other company-sponsored benefits. For additional information regarding our benefits and Total Rewards offerings, please click here (https://www.boehringer-ingelheim.com/us/careers/explore-our-company/our-total-rewards) .

Description

The Senior Associate Director of Oncology Regional Marketing leads and coordinates the development, implementation, and monitoring of regional and national brand plans, strategies, and tactics for a US specialty brand or an indication for a specialty brand that meet regional business objectives while complementing national strategies. The incumbent recognized as an expert for the brand and/or indication and therefore, provides leadership, mentoring and guidance to others. Additionally, this role serves as a field resource to achieve regional business objectives through external stakeholder engagement.

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

Duties & Responsibilities

• Supports annual regional and national business planning process as per business need.

• Contributes regional input and implements/manages regional programs and tactics that support national brand strategies and business objectives.

• Proactively works with external experts and customers to validate and optimize brand strategies and tactics that support regional and national business objectives.

• Works with A&I to monitor, analyze and interpret latest trends in the market, competition, and product performance.

• Communicates regional insights and tactic related recommendations to team members and leads collaborative implementation when appropriate.

• May be involved in the utilization of advanced analytics and informational resources to monitor and engage current sources of business while identifying new ones, simulate market dynamics in forecasting, and diagnose/uncover/ monitor local market trends and opportunities.

• Collaborates with and provides input to market research on study design and interpret findings to refine product marketing direction.

• Promotes cross-functional communication and alignment of strategic direction across internal and external partners.

• Shares expertise and leverages experiences and learnings across organization to advance business objectives.

• Regularly engages with clinical stakeholders, patient organizations, and advisors to advance customer understanding, materials, and programs that enhance patient compliance, adherence, and fulfillment of BI’s portfolio.

• Interacts with internal stakeholders and all levels of the Sales Force to ensure effective communication, alignment, and a collaborative approach to prioritization and implementation of tactics.

• Liaises with patient access services to support appropriate strategies and related tactics for patient access inclusive of leveraging HUB services, Specialty Pharmacy Network and Specialty Distribution (co-pay, sampling, bridge, etc.).

• Implements competitive and appropriate patient support services including product education and device training where appropriate.

• Assists in the development and implementation of in-depth patient and caregiver support programs to enhance compliance, adherence, and fulfillment of BI’s specialty portfolio.

• Assists in the development, management and monitoring of product forecasts utilizing associated models and brand expense budgeting tools.

• Manages risk associated with marketing programs and material by working within the HPRC review process.

• Meets performance and financial targets for the brand including net sales, discounts, market share and expenses.

• Performs all Company business in accordance with all state and national regulations (e.g., EEO, FDA, OSHA, PDMA, EPA, PhRMA, etc.) and Company policies and procedures.

• When violations are noted/observed they are to be immediately reported to management.

• Demonstrates high ethical and professional standards with all business contacts to maintain BIPI’s excellent reputation within the medical and pharmaceutical community.

• Actively and consistently engages with external experts and stakeholders to understand market opportunities and challenges, product perceptions, and customer/patient needs.

• Understands and works within the US legal, regulatory, and competitive environment.

• Manages interdepartmental and cross-company (co-promote) interfaces, if appropriate.

• Begins to develop strategies.

• Applies a creative and innovative approach despite position being primarily operational/tactical in nature.

Requirements

• 8 plus years’ experience in the US pharmaceutical industry, including 5 years US pharmaceutical marketing experience or other relevant experience.

• Specialty Marketing/TA experience strongly preferred.

• Prior field-based experience preferred.

• Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g., Google, third party media providers, social media community platforms, etc.).

• Experience in guiding and integrating digital analytics and driving metrics-based optimization strongly preferred

• Demonstrated leadership skills.

• Demonstrated project management skills.

• Demonstrated ability to manage budget and resources.

• Demonstrated ability to achieve results in a highly matrixed organization.

• History of successful performance.

• Proficiency in MSOffice, Outlook, and database applications.

• Ability to travel 50% of the time (will include overnight travel).

• Displays AAI behaviors: Agility, Accountability, and Intrapreneurship

• Bachelor’s degree required; MBA preferred.

• Has developed knowledge and skills in own discipline; demonstrates qualities of cross-functional leadership; still acquiring higher level skills.

• Strong communication skills

• Ability to work collaboratively within a matrixed organization of in-house, field, and external stakeholders to lead development and execution of national/regional strategies and initiatives.

JOB ID

38617

Job function

Marketing

Career level

Experienced professionals

Organization

BI Pharmaceuticals, Inc.

Working time

Full-Time

Job flexibility

Remote

We embrace diversity and inclusion

Boehringer Ingelheim is an equal opportunity global employer who takes pride in maintaining a diverse and inclusive culture. We embrace diversity of perspectives and strive for an inclusive environment, which benefits our employees, patients, and communities. All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law