Asset Lead - Apecotrep

Boehringer Ingelheim; Ridgefield (CT); Hybrid; USD 262,000 - 394,000; Full time

Job summary

Boehringer Ingelheim is seeking an Asset Lead to drive the US launch strategy and co-create the brand plan across Marketing, Value & Access, and Medicine. The role requires a seasoned leader adept at coordinating cross-functional teams to deliver timely market impact and robust commercial planning.

The position is based on-site at Ridgefield, CT with hybrid flexibility, offering strategic oversight, budget stewardship, and collaboration with global teams to ensure patient-focused launches and

Qualifications

• Bachelor's degree in business, science, or related field; MBA preferred.
• 12+ years in pharma/healthcare with marketing, sales, or development.
• US market knowledge and launch experience required.
• Strong leadership of cross-functional teams.
• Experience launching products and partnerships with digital channels.

Responsibilities

• Lead US launch strategy and cross-functional alignment across Marketing, Value & Access, and Medicine.
• Manage Asset P&L and deliver annual goals.
• Coordinate global and local teams for launch readiness and budget.
• Provide strategic direction to extended asset team.
• Recruit, coach, and develop Launch Manager and Brand Marketers.
• Ensure compliance with legal and E&C in decision making.

Skills

Launch leadership

Strategic thinking

Cross-functional collaboration

Regulatory & compliance

US market knowledge

People leadership

Education

Bachelor's degree in business/science

MBA or advanced degree preferred

Job description

Compensation Data

The base salary range for this position is $262,400 to $393,600. The position may be eligible for a role-specific discretionary bonus, relocation assistance, and/or other compensation elements. We continuously review market data and may adjust salary ranges as needed in the future. Actual compensation will be based on job-related factors such as skills, experience, qualifications, and other factors permitted by law. Benefits include medical, dental, and vision coverage, retirement savings opportunities, paid time off, paid holidays, disability and life insurance benefits, and other company-sponsored benefits. For additional information regarding our benefits and Total Rewards offerings, please click here (https://www.boehringer-ingelheim.com/us/careers/explore-our-company/our-total-rewards) .

Description

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

The Asset Lead is a dual-hatted role that's accountable for leading and driving the successful product launch and commercial brand strategy for a pipeline or current product.

As part of the Asset Lead responsibilities, the incumbent will leverage their experience to set the strategic vision for a successful US launch by providing strategic oversight of the overall cross-functional (Medicine, Marketing and Value & Access) launch readiness efforts. This includes steering the ambition (financial forecasts), establishing appropriate cross-functional shared metrics, ensuring that resources (budgets and staff) required for a successful launch are secured within the appropriate functional budgets. The incumbent will be responsible for communicating and representing the collective launch strategies and plans at all levels of the organization. The incumbent possesses broad multi-functional expertise, including deep US marketplace acumen, solid understanding of both the US regulatory and drug development environment, and the US legal and compliance landscape.

As part of the Commercial Marketing responsibilities, the position holder will ensure effective and optimal management of the asset having sufficient scope and complexity. The incumbent will oversee the development and implementation of marketing, selling, managed markets and lifecycle management strategies and initiatives. This role will manage and provide leadership and direction for a brand's multiple disciplines through managers and shape and integrate functional strategies.

Both hats require the incumbent to leverage exceptional advocacy, communication, and negotiation skills to co-create strategies with the global Asset & Brand teams, ensuring that US-specific considerations are prioritized. This role will engage with the most senior US and global TA Leadership to proactively raise and mitigate strategic issues, as well as advocate for US needs in the broader launch and development plans. The position holder will inspire the collective launch and brand team to consider the patient first and foremost and drives holistic, innovative solutions that serve the unique needs of patients.

This role is based on-site at our Ridgefield, CT location with hybrid flexibility of 2-3 days per week on-site.

Duties & Responsibilities

Asset Leadership:

• Accountable for all aspects of US launch strategy and planning from Proof of Clinical Principle (PoCP) to Launch. Owns overall success of launch in the US.
• Accountable for driving alignment across Marketing, Value & Access and Medicine leads on overall US launch strategy which shall inform all tactics/deliverables which Marketing, Value & Access and Medicine shall be accountable for delivering against
• Leads strategic launch decision-making for deliverables requiring cross-functional collaboration.
• Leveraging their deep multi-functional knowledge, accountable for driving alignment across the functional asset leads on launch strategy and its priorities.

Commercial Marketing Leadership:

• Ensures effective and optimal management of the Asset P&L to meet/exceed corporate expectations.
• Ensures that department goals are aligned with Management’s priorities, while meeting/exceeding corporate expectations.
• Provides overall strategic direction to extended asset team, guiding the development of core objectives, strategies, and tactical plans to ensure attainment of annual goals.
• Deploys department resources to ensure that financial and operational objectives are met, while ensuring that corporate standards of excellence, company policies, compliance and ethical business practices are upheld by members of the Department.
• Develops annual objectives and budgets.

Global Collaboration:

Launch

• Co-creates launch strategy with the global asset team that accounts for US market specificities.
• Primary contact for Global Leadership questions regarding the Medicine, Marketing, and Value & Asset strategy for the asset.
• Works with Global and local teams to prepare for all launch scenarios and, in partnership with the Launch Manager, ensure that the respective teams execute on those.

Commercial Marketing:

• Ensures effective/collaborative partnership with Corporate Marketing on strategic initiatives, including positioning, brand personality and message platform, Phase IV, and LCM to achieve alignment and maximize global promotional effectiveness.

Team Leadership:

• Inspires and challenges the extended asset team to design innovative approaches to launch preparation with the goal to improve patient care.
• Actively solicits team expertise and input in the development and execution of launch strategies.
• Serves as a challenge partner for launch sub teams workstreams, to the extend appropriate, to ensure alignment with overarching strategy.
• Manages critical interfaces across Marketing, Value & Access, and Medicine (and other functions as needed) to ensure cohesive execution.
• Responsible for smart risk taking and smart risk management, ensuring inclusion of legal and E&C representatives in decision making.
• Lead (recruits, hires, coaches, develops, motivates, manages, and monitors performance) Launch Manager and Brand Marketers for the designated asset.
• Sets job expectations, provides regular feedback, conducts timely Mag Plan reviews, identifies performance challenges, creates action plans, and monitors the effectiveness of those action plans.
• Completes Career Planning and competency assessment to ensure professional development of department members.
• Responsible for compliantly navigating potential conflicts of interest when wearing a double hat to ensure that the differences between assigned functional role and the asset lead role are fairly and transparently considered and understood by the asset team and are escalated to the TALT, as may be appropriate.

Duties & Responsibilities (continued)

Planning

Launch

• Accountable for strategic business planning related to the asset (e.g. IAP).
• Leads discussions with launch excellence colleagues at the strategic level during business planning cycles leading to long term forecast (LTF). Off-cycle, accountable for leading strategic discussions with the cross-functional asset leads to elevate budget requests to respective functional leadership.
• Leads decision escalation process as needed (e.g. re-allocation of budget between the cross-functional asset leads shall be escalated).
• May aggregate budget for reporting purposes to Global and Local senior leadership.
• During the business planning cycle leading to the LTF, the cross-functional asset leads, led by the Asset leader shall align on key investments at a strategic level.
• Ensures budget and resourcing across Medicine, Marketing & Value & Access will effectively support pre-launch activities.

Commercial

• Oversees and directs the creation and implementation of the managed markets strategy in conjunction with Value & Access.
• Ensures cross-functional collaboration, integration and alignment with Marketing, Sales, Value & Access, Production, Regulatory, Legal and Medical Affairs in the development and implementation of strategies.

Execution

Launch

• Responsible for creating and establishing a flexible launch plan with the Launch manager that will enable the product to be launched on time.
• Responsible for establishing and delivering upon launch metrics.
• Accountable for timelines and deliverables, workstream interdependencies, risk management.
• Accountable for monitoring joint launch KPIs and overseeing with the Leads mitigation strategies, to the extent appropriate.
• Accountable for monitoring performance against the IBP strategy and discussing with the Leads mitigation strategies.
• Leads regular cross-functional Product Team reviews to provide direction, facilitate strategical/alignment and accountability for results.

Commercial Marketing

• Oversees and directs the development/evaluation of US Phase IV and Life cycle management strategies to optimize the value of the asset.
• Ensures plans are vetted with key customers to ensure relevance and impact.
• Oversees and monitors Direct Promotion and sample allocations and expenditures.
• Oversees and directs annual business planning development.

Requirements

• Bachelor's degree in business, science, or related field required; MBA or science-related graduate degree preferred.
• High‑potential leader with deep TA knowledge (strong preference for rare disease/rare kidney disease) and experience of activities required to launch across the Leads.
• Recent launch experience in the US and experience working with global are preferred.
• Proven strategic and analytical skills with a minimum of twelve-plus (12+) years of experience in the pharmaceutical and healthcare industry in disciplines such as marketing, sales, consulting, product development, business development, market access, government affairs or related experience.
• Strong understanding of the market dynamics and knowledge on how to bring a product from development to market.
• Knowledge of both the US environment, the global organization, and an understanding of how it works.
• Experienced in commercialization, including a working understanding of patient and market access as well as specialty distribution models.
• Proven successful leadership experience in the pharmaceutical industry.
• Proven track record of success in Rx brand marketing experience with in‑depth knowledge of the US marketplace.
• Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g. Google, third party media providers, social media community platforms, etc.)
• Experience in guiding and integrating digital analytics and driving metrics‑based optimization strongly preferred.
• Eight (8) years people leadership/supervisory experience required.
• Commercial strategy development experience.
• Understanding of how to work with the public sector.
• Knowledge of clinical development process and strategies.
• Previous product launch experience required.
• Understanding how to launch pharmaceutical products emergency government approval process, UA and working with NIH, strongly preferred.
• Comfortable with uncertainty and demonstrated strong judgment when faced with new or unfamiliar responsibilities.
• Experience working in a highly regulated environment.
• General understanding of medical practice, FDA, and regulatory processes.
• Understanding required of the difference between scientific exchange and promotion, advertising and promotion procedures and guidelines as well as market research process and tools, and forecasting techniques.
• Proven experience and a strong understanding of what it takes to succeed in project management.
• Ability to build relationships with cross‑functional partners (local and global).
• Ability to challenge status quo as needed, effectively with senior management.
• Ability to provide quality control and guidance on projects.
• Ability to oversee multiple projects running simultaneously.
• Hands on and able to produce strong outcomes.
• Strategic thinking skills.
• Value diversity and inclusion/cultural awareness.
• Negotiation skills.
• Excellent problem‑solving abilities.
• Proven ability to influence in cross‑functional settings.
• Excellent communication skills, written, verbal and presentation skills.

Eligibility Requirements

• Must be legally authorized to work in the United States without restriction.
• Must be willing to take a drug test and post‑offer physical (if required).
• Must be 18 years of age or older.

JOB ID

38606

Job function

Marketing

Career level

Experienced professionals

Organization

BI Pharmaceuticals, Inc.

Working time

Full‑Time

Job flexibility

Hybrid

Boehringer Ingelheim is an equal opportunity global employer who takes pride in maintaining a diverse and inclusive culture. We embrace diversity of perspectives and strive for an inclusive environment, which benefits our employees, patients, and communities. All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law