The Sr. Account Executive leads the day to day on a book of accounts. You are the first call for your clients and the person who keeps the work moving inside Snapshot. You own the relationship, the budget, and the quality of what goes out the door.
You report to an Account Director. They own the overall account strategy and the commercial relationship. You own execution and the week-to-week partnership that makes the strategy real.
This is a step up from Account Executive, and the difference is ownership. You are not waiting for direction on your accounts. You set the pace, catch the problem before the client does, and show up with a recommendation instead of a question.
What Sets You Apart:
You connect dots, anticipate needs, and move smoothly between strategy, delivery, and team leadership.
In practice, that looks like:
- You have worked inside an agency, and you know how that environment runs. Competing priorities, multiple internal stakeholders, long approval chains, and a marketing director who is also doing three other jobs.
- You know what your clients are measured on. Qualified leads, pipeline, revenue, retention, cost per acquisition. Not clicks for the sake of clicks.
- You can learn a new industry fast. You get up to speed on a client's business model, buying cycle, and competitive set quickly enough to be useful in the first month, not the sixth.
- You understand the rules that come with regulated and specialized categories. Restricted ad policies, certification and verification requirements, sensitive audience limits, and the line between compelling creative and a claim that will not clear review.
- You can hold a conversation with an operations leader and a marketing leader in the same meeting and be useful to both.
And across the rest of the work:
- Experience supporting full website life cycles, from requirements and build through launch and ongoing improvement.
- Deep fluency across paid, owned, and earned digital channels, with the ability to turn performance into practical next steps.
- Comfort sharing proactive recommendations and showing clients the next best move before they ask.
- Strong financial judgment. You protect scope, stay ahead of budget risk, and surface solutions early.
- An instinct for roadmap opportunities and expansion moments that support growth, without carrying a sales number.
- Curiosity, calm, and communication that create clarity and build trust.
What We Are Leaning On You For
- Owning day to day client relationships with confidence and care. You are the first call for questions and execution across active work.
- Leading cross functional collaboration across creative, digital, and development so the work is aligned, efficient, and on brand.
- Connecting marketing strategy to business objectives. Not just shipping deliverables, but making sure they move the needle on the outcomes your client is accountable for.
- Building client trust by showing up prepared, informed, and ready to remove roadblocks.
- Driving momentum across multiple timelines, priorities, and workstreams with precision and accountability.
- Translating client needs into clear internal direction. Tight briefs, high-quality deliverables, productive feedback loops.
- Owning scope protection and budget tracking. Keeping projects on budget, flagging risk early, and working with your Account Director on adjustments.
- Leading meetings and presentations, internal and client facing, with confidence and clarity.
- Supporting campaign strategy. Developing briefs, building decks, and helping shape the direction of creative and digital work.
- Navigating client review and approval processes so good work gets approved and launched on time.
Primary Responsibilities
Client Leadership and Strategy
- Lead status meetings with clients. Build the agenda, facilitate the discussion, and follow up with clear action items.
- Understand each client's business deeply, including their products and services, buying cycle, target audience, and competitive market.
- Bring proactive recommendations that improve performance.
- Review and refine creative and strategic deliverables so they hold up against the objective.
- Identify cross sell and upsell opportunities and bring them to your Account Director.
- Attend in person meetings and build real relationships, including with operational and executive stakeholders.
Project Oversight and Execution
- Maintain current project trackers and timelines. Hold internal and client teams accountable to deadlines.
- Collaborate with Creative, Digital, Development, and PM to deliver work we are proud to put our name on.
- Develop and manage content briefs, timelines, budgets, and approvals.
- Review and QA every deliverable before it reaches the client, including an accuracy check on claims and technical language.
- Flag risk early, bring a solution, and work with the internal team to resolve it.
Budget and Financial Management
- Track client budgets weekly. Keep service lines in scope and flag overages before they become a conversation.
- Maintain monthly budget trackers and update actuals.
- Support billing documentation and monthly finance meetings.
- Partner with your Account Director to build estimates for upcoming work, new scopes and campaigns.
Reporting and Optimization
- Work with internal teams to understand and help support campaign and performance reporting.
- With the help of digital SMEs, tie performance back to the metrics your clients are measured on internally, not just channel metrics.
- Identify optimization opportunities across digital, web, and creative programs.
New Project and Scope Development
- Help develop scopes for project-based work such as web updates, campaigns, and creative initiatives.
- Coordinate internal kickoffs and make sure job setups are complete in our tech stack.
- Guide clients through onboarding and set clear expectations from day one.
- Strong written and verbal communicator. Proactive and solutions oriented.
- Demonstrated ability to build and maintain healthy working client relationships where they see you as a trusted partner.
- Strong understanding of digital marketing strategy across paid, owned, and earned channels.
- Highly organized, with experience managing complex, multi channel programs.
- Collaborative. Able to lead an initiative and motivate the people working on it.
- Comfortable analyzing metrics and drawing real insight from performance data.
- Fluent in project management tools and agency workflow.
- Able to move between different industries and client types without losing momentum.
- Eager to grow into a senior strategic leadership role.
Requirements:
- 3 to 5 years in digital marketing, client services, or account management.
- Agency experience. You know how agency life works, including utilization, scope, and multiple accounts at once.
- Proven ability to manage accounts independently and lead strategic initiatives.
- Experience managing marketing budgets and campaigns across digital and traditional channels.
- Bachelor's degree or equivalent experience.
Strong Plus
- Experience with B2B, considered purchase, or long sales cycle clients.
- Experience in one or more of our core categories, including specialized care and treatment, industrial and manufacturing, or professional services.
- Familiarity with regulated advertising requirements, certification programs, or platform policy restrictions.
- Exposure to lead generation funnels, call tracking, CRM, or sales handoff workflows.