Sports Tech Marketing Lead for Coaches

PlayerData; Boston (MA); On-site; USD 110,000 - 165,000; Full time

Job summary

PlayerData in Boston, MA is seeking a Sports Performance Marketing Manager who can translate our product releases into coaching-focused messaging and own the market narrative. You will bridge product, marketing, and sales, building content that resonates from high school staff to elite sport scientists, and you will work closely with the Head of Marketing and VP of Product.

This role is field-ready, data-driven, and tech-savvy, with a passion for sports performance, teaching others how data

Responsibilities

• Own the product story: translate product releases into market-facing messaging for coaches at all levels; benchmark against competitors and explain differentiation.
• Own the buyer journey: map buying cycles, timelines, and multi-stakeholder dynamics; create content that helps achieve internal consensus.
• Bridge marketing, product, and sales: ensure positioning and launch messaging are consistent; develop materials with real customer insights; communicate technical concepts accessibly.

Job description

PlayerData in Boston, MA is seeking a Sports Performance Marketing Manager who can translate our product releases into coaching-focused messaging and own the market narrative. You will bridge product, marketing, and sales, building content that resonates from high school staff to elite sport scientists, and you will work closely with the Head of Marketing and VP of Product.

This role is field-ready, data-driven, and tech-savvy, with a passion for sports performance, teaching others how data