Sports Audience Editor — Growth & Engagement

Star Tribune Company

Minneapolis (MN)

On-site

USD 85,000 - 120,000

Full time

14 days+

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Benefits offered by this job

401(k) match

Healthcare coverage

Paid time off

Hybrid work arrangements

Tuition reimbursement

Employee assistance program

Pet insurance

Flexible spending accounts

Health savings accounts

Job summary

The Minnesota Star Tribune is seeking an Audience Editor for Sports to lead audience development and engagement. Embedded with the Sports desk, the role shapes coverage plans and storytelling approaches to maximize reach across StarTribune.com, social, newsletters, and video.

You will analyze data from multiple sources to identify opportunities, understand priority audiences, and collaborate with editors, reporters, and platform teams to execute audience-focused strategies during daily coverage

Qualifications

Bachelor's degree in journalism or a related field or equivalent experience.
Minimum of 3 years in audience development, digital journalism, sports journalism, social media, newsletters, analytics, SEO, or related fields.
Strong understanding of audience behavior across digital platforms (social media, newsletters, search, homepage, mobile, video).
Ability to translate performance data into actionable newsroom insights for coverage, framing, and distribution.
Experience developing strategies that drive audience growth, subscriber value, and engagement.
Strong research skills to synthesize data sources into audience segments and trends.
Excellent communication and collaboration with editors, reporters, and platform teams.
Knowledge of how sports audiences engage with breaking news, live events, analysis, features, personalities, and community conversation.

Responsibilities

Serve as the lead audience strategist for the Sports desk, partnering with editors and reporters on coverage planning and distribution.
Use audience data and performance insights to shape coverage decisions and growth opportunities.
Identify priority audiences including subscribers, casual fans, and younger readers across platforms.
Advise on how Sports stories are framed, timed, and presented on StarTribune.com, YouTube, search, newsletters, and social channels.
Collaborate with social media editors, newsletter producers, and homepage team to extend reach during major moments.
Test new approaches to headlines, formats, live coverage, video, newsletters, and audience engagement.
Contribute to a culture of experimentation, audience service, and journalistic excellence.