Sports Audience Editor: Growth & Coverage Strategy

The Minnesota Star Tribune; Minneapolis (MN); On-site; USD 78,956 - 106,824; Full time

Benefits offered by this job

401(k) match

Healthcare coverage

Dental and vision insurance

Life and disability insurance

Paid time off

Hybrid work arrangement

Tuition reimbursement

Job summary

The Minnesota Star Tribune is seeking an Audience Editor for Sports to drive audience growth and engagement from our Minneapolis HQ. Embedded with the Sports desk, you will lead audience development, shape coverage plans, and maximize reach across YouTube, newsletters, search, and social media.

You’ll work with editors and reporters to identify opportunities during big moments and daily coverage, translating data into actionable coverage decisions, while staying deeply connected to fan culture

Qualifications

• Bachelor’s degree in journalism or related field or equivalent experience.
• Minimum of 3 years in audience development, digital journalism, sports journalism, social media, newsletters, analytics or related fields.
• Strong understanding of audience behavior across digital platforms.
• Ability to translate performance data into actionable newsroom insights.
• Experience developing strategies that drive audience growth and engagement.
• Strong research skills to synthesize data into audience segments and trends.
• Excellent communication and collaboration with editors, reporters and platform teams.
• Strong news judgment and understanding of how sports audiences engage with breaking news and features.
• Knowledge of fan behavior and digital habits in sports journalism.
• Experience collaborating across editorial, product, social, newsletter, video or audience teams.
• Commitment to journalistic excellence and audience-centered decision-making.

Responsibilities

• Lead audience strategist for the Sports desk on coverage planning and distribution.
• Use data, trends, and insights to shape coverage decisions and growth opportunities.
• Define priority audiences including subscribers, casual fans, and youngerReaders across platforms.
• Advise on framing, timing, and presentation of Sports stories across StarTribune.com and social channels.
• Partner with social media editors and newsletters teams to expand reach during major events.
• Test new approaches to headlines, formats, live coverage, and audience engagement.
• Collaborate with the centralized Audience Team to share tools and best practices.

Skills

Audience strategy

Data analysis

News judgment

Communication

Education

Bachelor’s degree in journalism or related field

Tools

SEO

Job description

The Minnesota Star Tribune is seeking an Audience Editor for Sports to drive audience growth and engagement from our Minneapolis HQ. Embedded with the Sports desk, you will lead audience development, shape coverage plans, and maximize reach across YouTube, newsletters, search, and social media.

You’ll work with editors and reporters to identify opportunities during big moments and daily coverage, translating data into actionable coverage decisions, while staying deeply connected to fan culture