Sponsorship Sales Director — Audio & Digital

New York Public Radio, Inc; New York (NY); Hybrid; USD 150,000 - 160,000; Full time

Job summary

New York Public Radio, Inc. seeks an experienced Sales Director to lead the Sponsorship team, driving revenue growth across NYPR’s brands, programming, and platforms.

You will manage five sellers, develop integrated sponsorship solutions, and cultivate senior client and agency relationships in a hybrid New York setting. The role requires a strategic, consultative seller with deep knowledge of media, advertising, and evolving sponsor offerings.

Qualifications

• 10+ years of progressively responsible experience in advertising, media, sponsorship, or related sales, including significant experience managing complex client relationships.
• Demonstrated sales management experience, including direct responsibility for leading, coaching, and developing a sales team.
• Demonstrated track record of developing new business and growing revenue within a media or advertising environment.
• Experience selling integrated media or sponsorship solutions across multiple platforms.
• Strong relationships with, or demonstrated ability to develop relationships with, senior brand and agency decision-makers.
• Strong understanding of the advertising and media marketplace.
• Experience developing strategic, solution-oriented proposals based on advertiser business and marketing objectives.
• Demonstrated ability to negotiate complex agreements and successfully move opportunities from prospecting through close.
• Strong pipeline management, forecasting, and account-planning skills.
• Excellent presentation, communication, negotiation, and relationship-management skills.

Responsibilities

• Drive sponsorship revenue across NYPR’s portfolio through new business development, expansion of existing accounts, and strategic agency relationships.
• Develop and execute sales strategies to achieve individual and departmental revenue objectives.
• Build and maintain a robust pipeline of prospective advertisers and agency partners.
• Identify new client categories, prospects, and market opportunities that can expand NYPR’s sponsorship business.
• Develop strategic account plans for priority clients and agencies.
• Maintain accurate forecasts and actively manage opportunities through all stages of the sales pipeline.
• Monitor advertising, media, and client trends to identify emerging revenue opportunities.
• Develop integrated sponsorship solutions utilizing NYPR’s audio, digital, event, and custom content opportunities.
• Partner with the Sponsorship team to translate client objectives into compelling proposals, presentations, and customized programs.
• Develop sponsorship packages that align NYPR’s capabilities and audiences with advertiser objectives.
• Effectively communicate the value of NYPR’s brands, audiences, content, and sponsorship capabilities.
• Work with internal partners to evaluate pricing, inventory availability, feasibility, and execution requirements for proposed sponsorship programs.
• Lead negotiations and structure agreements that meet client objectives while supporting NYPR’s revenue goals.
• Develop and maintain strong relationships with senior decision-makers across brands, advertising agencies, media agencies, and other prospective partners.
• Represent NYPR Sponsorship in the advertising marketplace and build awareness of NYPR’s value to advertisers.
• Lead client meetings, presentations, negotiations, and strategic business discussions.
• Develop a deep understanding of clients’ business and marketing objectives and translate those needs into relevant NYPR sponsorship opportunities.
• Grow existing client and agency relationships while establishing new partnerships that generate sustainable, long-term revenue.
• Deliver outstanding client service and responsiveness throughout the sales process.

Skills

Sponsorship sales

Sales leadership

New business development

Client relationships

Negotiation

Forecasting

Pipeline management

Cross-functional collaboration

Tools

CRM systems

Job description

New York Public Radio, Inc. seeks an experienced Sales Director to lead the Sponsorship team, driving revenue growth across NYPR’s brands, programming, and platforms.

You will manage five sellers, develop integrated sponsorship solutions, and cultivate senior client and agency relationships in a hybrid New York setting. The role requires a strategic, consultative seller with deep knowledge of media, advertising, and evolving sponsor offerings.