Sponsorship Growth Director - Live Events

ADP, Inc.; Miami (FL); On-site; USD 120,000 - 190,000; Full time

Job summary

Loud And Live in Miami seeks a Director of Partnership Development to drive sponsorship revenue across experiential properties and live events. You will build a robust sponsor pipeline, pitch compelling opportunities, and close six-figure deals with brands and agencies.

Collaborating with the GM of Partnerships and cross-functional teams, you will shape go-to-market strategies, packaging, and activation concepts to maximize brand impact at events.

Qualifications

• 7+ years of sponsorship sales in entertainment, sports or lifestyle events.
• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Ability to craft, present and close sponsorship proposals.
• Strong organizational and time-management skills.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).
• Ability to multitask and meet deadlines in a fast-paced environment.
• Team-oriented with proactive attitude and growth mindset.
• Passion for live events and brand partnerships.

Responsibilities

• Own and drive new sponsorship revenue across Loud And Live’s portfolio of owned and operated events, experiences, and entertainment properties.
• Identify, prospect, and secure new brand partners through targeted outreach, relationship building, networking, and consultative selling.
• Develop and present customized sponsorship proposals that align brand objectives with event assets, audience insights, content opportunities, and measurable business outcomes.
• Lead negotiations for sponsorship packages, renewals, and multi-year agreements, with a focus on closing six-figure and larger partnership deals.
• Maintain a disciplined sales pipeline using Loud And Live’s CRM system, providing regular updates on prospecting activity, deal status, revenue forecasts, and close probability.
• Regularly attend networking events, conferences, Loud And Live concerts/events to help showcase and sell the Loud And Live portfolio.
• Build and manage a robust prospect list across priority categories, including consumer brands, regional partners, agencies, and national sponsorship buyers.
• Research market trends, competitive properties, category spending, and brand priorities to identify high-potential sponsorship opportunities.
• Collaborate with leadership to shape go-to-market strategies, pricing, inventory packaging, and revenue plans for new and existing event properties.
• Partner with internal teams to translate sponsor objectives into compelling platforms, activation concepts, hospitality opportunities, media assets, and integrated partnership packages.
• Create, customize, and manage high-quality sales materials, including pitch decks, proposals, term sheets, scope summaries, including working with activation team on deal recaps.
• Work cross-functionally with legal, finance, production, marketing, and operations to move closed deals from signed agreement to successful handoff and execution.
• Develop strong partnership with fulfillment team to ensure all client deliverables are being fully met and exceeding client expectations.
• Develop trusted relationships with brand decision-makers, agencies, and key stakeholders to support repeat business, renewals, and long-term partnership growth.
• Stay engaged after the sale to ensure partner expectations are clearly communicated to internal teams and to identify upsell, cross-sell, and renewal opportunities.

Skills

Sponsorship sales management

Proposal development

Networking & relationship building

Time management

Communication skills

MS Office proficiency

Team collaboration

Passion for live events

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Microsoft Office

Job description

Loud And Live in Miami seeks a Director of Partnership Development to drive sponsorship revenue across experiential properties and live events. You will build a robust sponsor pipeline, pitch compelling opportunities, and close six-figure deals with brands and agencies.

Collaborating with the GM of Partnerships and cross-functional teams, you will shape go-to-market strategies, packaging, and activation concepts to maximize brand impact at events.