Spirits Brand Educator — Experiential Events Specialist

Mktg; Seattle (WA); On-site; USD 34,000 - 55,000; Part time

Job summary

MKTG Brand Educators educate consumers on high profile brands during on-, off-, and experiential events. They deliver safe, unique experiences and help consumers make informed brand decisions. BE's interact with shoppers at the point of purchase to reinforce and increase brand awareness.

This is an Occasional Employment Position with no guaranteed assignments. Based in Seattle and surrounding areas, events occur Thursdays–Saturdays 4pm–12am, typically 2–4 hours long.

Qualifications

• Brand knowledge and ability to translate brand information to consumers.
• Outgoing, personable and courteous demeanor to build trust with the brand.
• Reliable and punctual, able to work until events end.

Responsibilities

• Follow all Covid-19 related Safety Standards
• Actively engage and educate consumers at the point of experience, purchase and consumption
• Humanize the brands and build trust of consumers through education
• Lead consumers through a sampling journey of featured product(s) (where legal and within local legal limitations and as per policy)
• Regularly complete digital training for market brand and programs as directed
• Adapt to tech platforms to receive and input information necessary to represent the Diageo brands
• Arrive to events on time, in appropriate attire as specified by market team, and be prepared to execute promotions as outlined in program standards
• Distribute premiums to consumers
• Follow Responsible Server Guidelines and report Guideline violations
• Pre-merchandise accounts with Diageo point-of-sale (POS)
• Pay for bar spend or product via company issued debit card
• Pick up or accept delivery of promotional materials from Event Team
• Ensure proper care and return of company property
• Complete post-event recap (ERF) in MKTG reporting website
• Take digital event photos and contribute to markets social media account
• Understand how Diageo brand differs from competitors and report on competitive activity in market
• Maintain appropriate appearance for consumer engagement
• Follow company policy and procedures

Skills

Outgoing

Engaging

Reliable

Job description

MKTG Brand Educators educate consumers on high profile brands during on-, off-, and experiential events. They deliver safe, unique experiences and help consumers make informed brand decisions. BE's interact with shoppers at the point of purchase to reinforce and increase brand awareness.

This is an Occasional Employment Position with no guaranteed assignments. Based in Seattle and surrounding areas, events occur Thursdays–Saturdays 4pm–12am, typically 2–4 hours long.