Brand Experience Educator

Mktg; Charlottesville (VA); On-site; USD 25,000 - 39,000; Full time

Job summary

MKTG Brand Educators (BE) educate consumers on Diageo brands during on, off, and experiential events. They deliver sampling experiences and help consumers make informed brand decisions, engaging at the point of purchase and experience to reinforce brand awareness.

BEs participate in regular online trainings, pass knowledge exams, and present a final short presentation to represent Diageo brands at events. The role is an Occasional Employment Position with adherence to company policies.

Qualifications

• Outgoing Brand Knowledge must understand brand/program and present in relatable way.
• Engaging: be personable, courteous, and build trust with consumers.
• Reliability: arrive on time and work until event end.

Responsibilities

• Actively engage and educate consumers at the point of experience, purchase and consumption.
• Humanize the brands and build trust through education.
• Lead consumers through a sampling journey of featured products (where legal).
• Regularly complete digital training for brand programs.
• Attend events on time and in appropriate attire as per policy.

Skills

Outgoing Brand Knowledge

Engaging

Reliability

Job description

MKTG Brand Educators (BE) educate consumers on Diageo brands during on, off, and experiential events. They deliver sampling experiences and help consumers make informed brand decisions, engaging at the point of purchase and experience to reinforce brand awareness.

BEs participate in regular online trainings, pass knowledge exams, and present a final short presentation to represent Diageo brands at events. The role is an Occasional Employment Position with adherence to company policies.