Brand Experience Specialist

Mktg; Town of Florida (NY); On-site; USD 25,000 - 34,000; Full time

Job summary

MKTG Brand Educators engage consumers at events to educate them on Diageo brands and drive awareness. They deliver sampling experiences, complete online trainings, and present brand knowledge with confidence to influence consumer decisions.

These roles are part of an Occasional Employment program; assignments vary and availability is not guaranteed. Brand Educators must adhere to all company policies and Diageo marketing codes.

Qualifications

• Be personable, friendly and professional with strong brand representation.
• Able to engage and educate consumers effectively at events.
• Punctual, reliable and able to work flexible hours.

Responsibilities

• Actively engage and educate consumers at the point of experience, purchase and consumption.
• Humanize the brands and build trust of consumers through education.
• Lead consumers through a sampling journey of featured product(s).
• Regularly complete digital training for market brand and programs.
• Adapt to tech platforms to receive and input information for brand programs.
• Attend events on time, in appropriate attire, and execute promotions as outlined.
• Distribute Diageo premiums to consumers.
• Follow Responsible Server Guidelines and report violations.
• Pre-merchandise accounts with Diageo POS.
• Pay for bar spend or product via company issued debit card.
• Pickup or accept delivery of promotional materials from Event Team.
• Ensure proper care and return of company property.
• Complete post-event recap (ERF) in MKTG reporting website.
• Take digital event photos and contribute to markets social media.

Skills

Outgoing

Engaging

Reliable

Job description

MKTG Brand Educators engage consumers at events to educate them on Diageo brands and drive awareness. They deliver sampling experiences, complete online trainings, and present brand knowledge with confidence to influence consumer decisions.

These roles are part of an Occasional Employment program; assignments vary and availability is not guaranteed. Brand Educators must adhere to all company policies and Diageo marketing codes.