Spirits Brand Ambassador - Part-Time Tastings

Pronghorn; Nashville (TN); On-site; USD 36,000 - 44,000; Part time

Job summary

Pronghorn is seeking energetic Brand Ambassadors to represent the Island Time Caribbean-inspired spirits brand at retail tastings, events, and activations. You’ll educate consumers, tell the brand story, and help convert engagement into bottle sales.

This part-time, activation-based role requires strong interpersonal skills, reliable transportation, and willingness to work evenings and weekends. You’ll collaborate with store teams and distributors, report outcomes, and uphold brand standards.

Qualifications

• Strong interpersonal and communication skills with a confident, outgoing personality.
• Previous brand ambassador, hospitality, retail, beverage, sales, promotional, or event experience preferred.
• Ability to initiate conversations, educate consumers, and comfortably ask for the sale.
• Strong organizational and time-management skills with the ability to work independently while following established company standards.
• Team-first attitude and willingness to support broader market objectives.
• Reliable transportation and reliable smartphone access for scheduling, communication, photography, dashboards, and reporting.
• Availability for evenings and weekends, when most activations occur.
• Ability to stand for approximately 3-4 hours, transport promotional materials and product, lift and carry approximately 25-40 pounds, and setup/break down tasting equipment.
• Previous beverage-alcohol experience is preferred but not required for candidates with strong sales ability and professionalism.

Responsibilities

• Conduct scheduled tastings, promotional events, and consumer-facing activations.
• Proactively engage consumers rather than waiting for them to approach the tasting area.
• Introduce consumers to the brand's portfolio and make recommendations based on taste preferences.
• Clearly communicate key brand attributes, including Caribbean-inspired heritage, vodka flavor, filtration, distillation, and vegan attributes.
• Convert consumer engagement into measurable bottle sales and encourage exploration of multiple SKUs.
• Maintain awareness of promotions, displays, and product availability within the account.
• Build positive relationships with store managers, retail staff, bartenders, and distributor partners.
• Confirm products are properly displayed and accessible before activations.
• Alert management to low inventory, out-of-stocks, pricing issues, or missing SKUs.
• Support displays, secondary placements, and merchandising initiatives when applicable.
• Represent the brand professionally with consumers, retailers, distributors, and account partners.
• Arrive on time and fully prepared for activations.
• Maintain a clean, attractive activation area and properly display branding.
• Protect and manage company products, equipment, and samples.
• Complete required event recaps after each activation.
• Accurately report bottles sold, samples, interactions, inventory, and feedback using approved platforms.

Skills

Interpersonal skills

Communication

Sales ability

Time management

Independent work

Teamwork

Reliability

Evening/weekend availability

Job description

Pronghorn is seeking energetic Brand Ambassadors to represent the Island Time Caribbean-inspired spirits brand at retail tastings, events, and activations. You’ll educate consumers, tell the brand story, and help convert engagement into bottle sales.

This part-time, activation-based role requires strong interpersonal skills, reliable transportation, and willingness to work evenings and weekends. You’ll collaborate with store teams and distributors, report outcomes, and uphold brand standards.