Specialty Advertising Sales Executive

LPi; Cuyahoga Heights (OH); Remote; USD 81,000 - 99,000; Full time

Benefits offered by this job

Benefits eligibility beginning the 1st

Employee bonus program up to $1,500/yr

Comprehensive onboarding and ongoing发展

Medical, dental, vision insurance

Dependent Care FSA

Company-paid short-term disability and

Job summary

LPi is seeking an energetic Specialty Ad Sales Executive to help local businesses reach communities through LPi publications. This remote, field-based role combines new business development with ongoing account management, including renewals, travel to client locations, and a strong focus on building lasting relationships. You’ll prospect, present print opportunities, and drive revenue growth across assigned publications.

Qualifications

• High school diploma or GED required.
• Three years of sales experience preferred in advertising, promotions, media, or related field.
• Energetic, self-motivated, results-oriented and eager to learn.

Responsibilities

• Develop New Business: identify, prospect, and qualify potential advertisers through outbound calls, emails, in-person visits, referrals, and other lead-gen methods.
• Drive Sales Activity and Results: maintain a pipeline of prospective advertisers and work toward sales and revenue goals.
• Present and Sell Advertising Opportunities: build rapport, assess marketing needs, present features/benefits, review layouts/pricing, address objections, close sales.
• Conduct In-Person Sales Visits: travel to customer locations to present opportunities and secure new business.
• Manage Annual Renewals and Retention: own assigned accounts and secure annual renewals.
• Grow Existing Accounts: identify opportunities to expand advertiser participation and increase revenue.
• Manage Assigned Accounts and Publications: coordinate advertising schedules with lists and opportunities.

Skills

Verbal communication

Written communication

Prospecting

Lead qualification

Needs assessment

Sales presentations

Objection handling

Negotiation

Closing

CRM experience

Travel readiness

Education

High school diploma or GED

Tools

Microsoft Word

Excel

Outlook

Salesforce or CRM

Job description

We're looking for an energetic, self-motivated Specialty Ad Sales Executive to help local businesses reach trusted community audiences through advertising in LPi publications.

This is a relationship-focused sales opportunity combining new‑business development with ongoing account management. You'll prospect for advertisers, present print advertising opportunities, and build lasting relationships while managing annual renewals.

• COMPENSATION: $60,000 base plus uncapped commission, with target total annual compensation of $100,000
• WORK ENVIRONMENT: Remote position, Primarily field-based, working independently and meeting customers at their locations
• TRAVEL: Approximately 25% travel

WHY THIS ROLE MATTERS

As a Specialty Ad Sales Executive, you'll generate advertising revenue by connecting local businesses with audiences through assigned LPi publications. You'll identify new advertising opportunities, build a book of business, and help advertisers understand the value of reaching communities through trusted print communications. You'll also maintain and renew existing accounts, supporting customer retention and long‑term revenue growth.

WHY YOU'LL WANT THIS ROLE

You’ll have the opportunity to build relationships, win new business, and take ownership of your results. This role combines the independence of prospecting and managing your sales pipeline with the relationship‑building that comes from working directly with local advertisers. You’ll use consultative selling to understand customers' needs, present relevant advertising options, and help businesses stay connected with their communities.

If you’re motivated by meeting new people, developing business, and turning consistent sales activity into results, this could be a great opportunity for you.

Who You’ll Work With

This position reports to the Director of Specialty Ad Sales and works independently with general direction and support as needed. You’ll interact regularly with prospective advertisers, existing customers, internal team members, and other company representatives to support sales activity, manage renewals, and ensure advertising orders are completed successfully.

YOUR ROLE IN OUR SUCCESS

You’ll be responsible for developing new business, managing customer relationships, and growing advertising revenue.

Key responsibilities include:

• Develop New Business: Identify, prospect, and qualify potential advertisers through outbound calls, email, in-person visits, referrals, and other lead‑generation methods.
• Drive Sales Activity and Results: Maintain consistent sales activity, manage a pipeline of prospective advertisers, and work toward established sales and revenue goals.
• Present and Sell Advertising Opportunities: Build rapport with prospective advertisers, assess marketing needs, present publication features and advertising benefits, review available ad layouts and design options, discuss pricing, address objections, and close sales.
• Conduct In-Person Sales Visits: Travel to prospective and existing customer locations to present advertising opportunities, build relationships, and secure new business.
• Manage Annual Renewals and Retention: Maintain ownership of assigned advertising accounts and proactively engage existing advertisers to secure annual renewals, retain business, and build long‑term customer relationships.
• Grow Existing Accounts: Identify opportunities to expand advertiser participation, introduce additional advertising opportunities, and increase revenue from existing accounts when appropriate.
• Manage Assigned Accounts and Publications: Coordinate advertising sales schedules for assigned publications and accounts, including working with available account lists and designated sales opportunities

What You’ll Bring

• Strong verbal and written communication skills, with the ability to build rapport, present advertising solutions, and develop customer relationships.
• Sales skills including prospecting, lead qualification, needs assessment, sales presentations, objection handling, negotiation, and closing.
• Ability to identify advertising opportunities, develop prospects, and consistently generate new business.
• Ability to manage an assigned book of business, maintain customer relationships, secure annual renewals, and identify opportunities for account growth.
• Proficiency with Microsoft Word, Excel, and Outlook; experience with Salesforce or another CRM system is a plus.
• Ability and willingness to travel approximately 25% of the time and conduct sales meetings at customer locations.
• High school diploma or GED equivalent required.
• Three years of sales experience preferred, ideally in advertising, promotions, media, or a related field.
• Candidates who are energetic, self‑motivated, results‑oriented, and eager to learn are encouraged to apply. Hands‑on training and development will be provided to support success in the role.

Benefits

• Benefits eligibility beginning the first of the month following employment
• Employee bonus program (up to $1,500 annually)
• Comprehensive onboarding and ongoing development
• Medical, dental, and vision insurance
• Dependent Care FSA
• Company‑paid short‑term disability and life insurance
• Paid parental leave
• 401(k) with company match
• Paid vacation, holidays, and birthday time off
• Paid community service hours and matching donation program

About Lpi

LPi has partnered with churches, nonprofits, and community organizations for more than 50 years to provide digital and print communication solutions. We are committed to innovation, customer service, and creating meaningful opportunities for our employees.

Visit our website to learn more: www.4lpi.com

LPi is an Equal Opportunity Employer.

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