Ad Sales Executive - Digital

LPi; Milwaukee (WI); Remote; USD 60,000 - 120,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company match

Paid parental leave

Paid vacation and holidays

Employee bonus program

Onboarding and ongoing development

Job summary

LPi, a long-standing community-focused publisher, is seeking a Digital Growth Specialist to drive revenue by securing website sponsorships for its WeConnect sites and LPi's digital products. This role emphasizes new business development, consultative selling, and building a pipeline, with independence and collaboration with Advertising Sales Executives.

You'll work remotely, report to sales leadership, and help churches and local organizations grow their visibility through targeted digital

Qualifications

• Three or more years of B2B sales experience.
• Experience using a CRM to manage pipeline and sales activity.

Responsibilities

• Drive new digital business by prospecting for sponsorships and closing deals.
• Build and qualify a sales pipeline using leads and referrals.
• Lead consultative discovery conversations to understand goals and audiences.
• Manage the full sales cycle from discovery to closing.
• Develop advertiser relationships and expand sponsorships.
• Maintain accurate CRM records and coordinate with colleagues to avoid overlap.
• Meet sales targets and monitor progress with leadership.
• Identify cross-selling opportunities across digital inventory.

Skills

B2B sales

CRM usage

New business development

Tools

CRM software

Job description

We're looking for a driven, results-oriented Ad Sales Executive – Digital, or ourDigital Growth Specialist, to help local businesses grow through digital advertising solutions.

This is a remote, new-business sales opportunity focused on building relationships, securing website sponsorships, and connecting advertisers with trusted local audiences.

• COMPENSATION: $60,000 base plus uncapped commission, with target total annual compensation of $120,000.
• WORK ENVIRONMENT: Remote

WHY THIS ROLE MATTERS

As LPi's Digital Growth Specialist, you'll drive digital advertising revenue by securing sponsorships for websites serving churches and community organizations. Through consultative, value-based selling, you'll connect businesses with trusted local audiences and help them increase their visibility and reach potential customers. You'll focus on acquiring new sponsors, building lasting advertiser relationships, and identifying opportunities to expand sponsorships across additional digital advertising solutions.

WHY YOU'LL WANT THIS ROLE

Help build LPi's next chapter of digital growth.

For more than 50 years, LPi has helped local businesses connect with the communities they serve. Today, we're expanding those connections through digital advertising solutions, and we're looking for a sales professional who wants to be part of that growth.

As our Digital Growth Specialist, you won't be stepping into a traditional territory with a list of accounts to maintain. You'll have the opportunity to create new business, build relationships, develop a pipeline, and help shape how LPi sells digital solutions. You'll introduce businesses to opportunities that put them in front of trusted local audiences through WeConnect websites and LPi's growing portfolio of digital products. You'll help businesses understand not just where they can advertise, but why reaching these audiences matters to their business.

This is a role for someone who enjoys the hunt, loves a consultative sales conversation, and wants to see their efforts turn into revenue. You'll have the backing of an established company, established community relationships, company-generated leads, and digital products to sell, while having the independence and ownership of a true new-business sales role.

If you're energized by building something, winning new business, and helping shape what's next, this is your opportunity.

This position reports to sales leadership and is an individual contributor role with no direct reports. Work is performed independently with minimal supervision. You'll coordinate with Advertising Sales Executives to maintain clear lead ownership and prevent overlapping outreach. You'll also collaborate with Communication Consultants to identify potential sales opportunities through existing publication relationships.

YOUR ROLE IN OUR SUCCESS

The following responsibilities are essential to the role and are performed on a regular basis. They require dedicated time, specialized skills, and direct accountability, and cannot be readily reassigned to other positions.

• Drive new digital business by prospecting for and closing website sponsorships, prioritizing unsponsored sites and new website opportunities to grow digital revenue.
• Build and qualify a sales pipeline through company-provided leads, lead generation tools and programs, referrals, targeted research, and independently developed prospect lists.
• Lead consultative discovery conversations to understand business goals, marketing needs, and target audiences. Recommend sponsorships and authorized digital solutions based on relevance, visibility, trust, and business value.
• Manage the full sales cycle from discovery and proposal through negotiation, objection handling, and closing. Sell on value while addressing concerns about price, timing, and relevance.
• Develop advertiser relationships through consistent follow-up, nurturing prospects, and identifying additional sponsorship and digital growth opportunities with new and existing customers.
• Maintain accurate CRM records of leads, account ownership, activities, opportunities, and pipeline stages while coordinating with Advertising Sales Executives to prevent overlapping outreach.
• Meet sales and pipeline expectations following ramp-up, monitor progress and conversion rates, and review results and priorities with sales leadership.
• Identify cross-selling opportunities across available digital advertising inventory and solutions.

BEYOND THE CORE ROLE

The following duties are performed occasionally or as situations arise and are not considered essential functions.

• Refer newly identified print advertising opportunities to the appropriate Advertising Sales Executive.
• Provide feedback on customer needs, market response, and opportunities to refine LPi's digital offerings and sales approach.
• Perform other duties as assigned by management.

WHAT YOU'LL BRING

Required Qualifications

• Three or more years of B2B sales experience, with demonstrated success in prospecting, developing new business, and managing a sales pipeline.
• Experience using a CRM to manage pipeline stages, record sales activity, track follow-up, and monitor sales opportunities.

BENEFITS

• Benefits eligibility beginning the first of the month following employment
• Employee bonus program (up to $1,500 annually)
• Comprehensive onboarding and ongoing development
• Medical, dental, and vision insurance
• Dependent Care FSA
• Company-paid short-term disability and life insurance
• Paid parental leave
• 401(k) with company match
• Paid vacation, holidays, and birthday time off
• Paid community service hours and matching donation program

ABOUT LPi

LPi has partnered with churches, nonprofits, and community organizations for more than 50 years to provide digital and print communication solutions. We are committed to innovation, customer service, and creating meaningful opportunities for our employees.